This document outlines objectives for a workshop on employer branding including defining what employer branding is, why it matters, and how to develop and sustain a strong employer brand. It emphasizes that defining a clear strategy is important but only 10% of companies have an actual strategy, and suggests knowing your competition, making an emotional connection, activating your brand strategy, and some quick wins like improving your careers website and using social media effectively.

2. Workshop Objectives
• What is employer branding?
• Why does it matter?
• Developing and sustaining a top
employer brand
• Takeaways for quick wins

4. Why Employer Branding Matters

6. Setting the Foundation
87% of companies believe a clearly
defined strategy is the key to achieving
employer branding objectives
ONLY 10% have a strategy
Define the WHY for your
organization

7. Research Methodology & Tools

8. Know Your Competition
• EVP
• Brand Personality
• Social Media Strategy
• SEO
• Awards
• Employer Brand PR
• Glassdoor
• Benchmark

9. Making an emotional connection.

10. Activation

12. A Starting Point
www.bluivygroup.com

13. Quick Wins
• Social Media links on all assets
• Awards clearly listed on all Social Careers sites
• User experience on careers site
• Video assets deployed to Social Media
• Branding on all Social Assets
• Direct links on Social Assets to Careers site