Presented Live at the Vancouver Business Network June 16, 2020 This Talk Is For You If … ● You are tired of working on your business and not seeing desired results. ● Your brand appears outdated or doesn’t communicate to your audience effectively ● You are struggling to get your business noticed online. What’s it all about? Come and join us on Tuesday evening, June 16, 2020 and learn from Andrew Scherle and Gavin O’Halloran, how to improve your brand and get it found online. During this collaborative presentation we will discuss how small businesses can take control of their brand and online presence. You will be taken through the process of what it means to improve your brand and gain more online exposure for your business. Now more than ever, it’s vital that your brand gets noticed and attracts the right customers. So grab your seat for this value-packed presentation! What you will learn: ✅ Know how to create a brand that excites your customers ✅ Improve the brand you already have and extend its lifetime. ✅ Strategies to successfully help grow your brand’s visibility online.

1. Presented by Andrew Scherle & Gavin O’Halloran

2. Andrew Scherle
Brand Consultant
earlycreative.ca
@earlycreative
Gavin O’Halloran
SEO Consultant
monalomedia.com
@monalomedia

3. ● Know how to create a brand that
excites your customers.
● Improve the brand you already have and
extend its lifetime.
● Strategies to successfully help grow your
brand’s visibility online.

4. Andrew Scherle
Brand Consultant

6. ● Not seeing results in your efforts
● Not attracting the right customers
● Lack of momentum & excitement
● Current brand is outdated

8. A brand is defined by what your
customers say your brand is.

10. It is our job as business owners to define
what they are saying.

13. About your
customers.

14. About your
competitors.

15. About your
Company.

18. Update the visual appearance of your brands identity.

19. ● Update components within your identity
○ Logo
○ Colours or typography
○ Brand collateral
● Create better consistency

20. Healing Tree Massage Studio: Website

21. Healing Tree Massage Studio: Website

22. Reimagining the entire look of your brand

23. ● Changing your business strategy
● Targeting a different market
● Changing your business name
● New management or ownership

24. Assess
your
brand...
Liquid Amber Tattoo & Art Collective: Brand Identity

25. Assess
your
brand...
Liquid Amber Tattoo & Art Collective: Brand Identity

26. Assess
your
brand...
Liquid Amber Tattoo & Art Collective: Brand Identity

27. Assess
your
brand...
Liquid Amber Tattoo & Art Collective: Brand Identity

28. Assess
your
brand...
Liquid Amber Tattoo & Art Collective: Brand Identity

29. Assess
your
brand...
Liquid Amber Tattoo & Art Collective: Brand Identity

31. Assess
your
brand...
Liquid Amber Tattoo & Art Collective Brand

32. ● Creates familiarity
● Keeps you memorable
● Builds trust
● Easy to recognize
● Establishes authority

34. Gavin O’Halloran
SEO Consultant

42. ● Your website is your lifeblood.
Why?
● What is expected of you?
✅ 5 ‘technical’ website
essentials

43. HIGH
SPEED
SECURE
NETWORK
DEVICE-
RESPONSIVE
BASIC SEO
STRUCTURE
EASY TO
NAVIGATE

45. Img src: pixabay.com

47. Why?
Dedicate time - keep it simple
1. Choose Mediums
2. Choose Platforms
3. Choose 1 Core Topic Per Month
4. Create 1 long-form piece
5. Schedule

49. 1. Ebook
2. How-to guide
3. Infographics
4. Ultimate Guides
5. Webinars
6. YouTube Video Series
7. WhitePapers
Image credit: outreach.buzz

51. Img src: ionos.ca

53. ● Tier 1: Basic profiles (Linkedin, Facebook, Instagram, Google My Business,
Youtube, Yelp etc)
● Trusted business profiles (Chamber, BBB.org, TrustPilot)
● Identify industry-specific sites (trade associations, reviews sites, listings)
● BE CONSISTENT

55. Img src: memegenerator.net

56. Reviews, Reviews, Reviews.
Website - add case studies, customer success stories, video testimonials

60. Img src: pixabay.com

62. Img src: https://needmomentum.com/

65. 1
2
3
4
5

67. Src: pxhere.com

68. Just Google it…
● ‘blog + industry’
● ‘write for us + industry’

71. 1. Q&A forums: Quora, Reddit, and
blurtit.com
2. Host online meetups
3. Network, Network, Network

73. 1. Go here (free tool) neilpatel.com/backlinks
2. Insert competitor domain
3. See other websites that are talking about your competitor
Example: https://physiovancouver.ca/

75. Img src: ceosucccess.com

77. Free 30 min Discovery Call
Assess your current branding and
improvement opportunities.
Free Online Presence Assessment
Discover what online opportunities
your business is missing out on.

78. Andrew Scherle
Brand Consultant
earlycreative.ca
andrew@earlycreative.ca
Gavin O’Halloran
Digital Marketing Consultant
monalomedia.com
gavin@monalomedia.com

79. Local Marketing System
90 Day program to elevate your brand
and reach more customers online
$750 for VBN members ($1,500 Value)
Brand Clarity Analysis
Early Creative will work with you to gain
clarity on the three C’s of your business.
$325 for VBN Members ($550 value)

80. Andrew Scherle
Brand Consultant
earlycreative.ca
andrew@earlycreative.ca
Gavin O’Halloran
Digital Marketing Consultant
monalomedia.com
gavin@monalomedia.com