No matter where you are in the planning of your Christmas fundraising, there is still time to get a digital fundraising campaign up and running. After all, Christmas is a time of giving!
Digital makes it simple and easy, if you have the right tactics in place.
At GiveEasy, we have worked with over 1,000 charities in the last few years, and we know what works at this crucial time. Especially for those that are just starting out.
HOW TO START FUNDRAISING FOR BEGINNERS
In this webinar you will learn proven tactics and techniques to maximise donations close to Christmas.
We will walk through set up and implementation so you will be able to implement quickly and easily within your organisation for this Christmas campaign.
3. The game plan
For your digital fundraising
STEP #1:
Tell your story
STEP #5:
Content checklist
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3
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STEP #2:
Tap into your
audience
STEP #3:
Map out your
channels
STEP #4:
Set your
fundraising goals
5. Start with a theme, and find a hero to tell your story
STEP #1: Tell your story
WHY?
Start with a clear story
about who donors are
supporting this Christmas.
WHO:
Find a hero to tell
your story.
HOW:
Gather eye catching
graphics that bring
your impact to life.
WHAT:
Choose a powerful
tagline and simple
introduction.
TELLING YOUR STORY
Be sure to use emotive copy to get donors involved in your cause
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6. Give your donors an
experience this
Christmas
Give plenty of context on what you
need funds for
Make donors feel valued
โข No matter what gift they give
Pin your giving post to your social channels
โข It makes a big difference
Make is simple and easy to donate
โข Secure online donation
STEP #1: Make giving an experience1
TELLING YOUR STORY
Be sure to use emotive copy to get donors involved in your cause
12. STEP #4: Set your fundraising goals
What are your goals?
Set achievable targets to start your Christmas campaign, then
adjust your goals as you reach your milestones!
INTERNAL TARGETS
Think about how much you need to
keep you going for the next six months.
You can talk about this total in your
posts, and on the copy of the page.
CLEAR MOTIVATION
Choose whether to show your target on the donation page, by adding a thermometer bar.
EXTERNAL TARGETS
If you want to motive your supporters
to a particular goal, then include a total
that updates live on the page.
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13. STEP #4: Set your fundraising goals
How much to ask for?
Set achievable targets to start your Christmas campaign, Then
adjust your goals as you reach your milestones!
YOUR FIRST CAMPAIGN
If you are still finding your feet, get clear
on what donations will help to do.
Set tangible giving
amounts
CLEAR MOTIVATION
Choose whether to show your target on the donation page, by adding a thermometer bar.
ONGOING CAMPAIGNS
If you have past data to work with, and a
CRM to manage your donor lists.
Use past giving history
across all channels
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18. Digital giving
allows full
flexibility
across your
channels.
How to make an impact on each
channel.
โข Setup a smart donation page.
โข Send emails that are pre-filled for
easy donations.
โข Post on social to update your
donors.
โข Send a final reminder.
Pre-filled emails SMS donationsDonation pages Social media
19. Start with your
branded
donation page
Easy to create your own
branded donations page,
just choose a few great
images, tell your story
and go live.
TECH TOOLKIT: Bringing it all together+
Keep it simple
20. Tell your story
on donation
page
Banner: Choose an
emotive image to tell your
story
Easy donation form:
Simple to give.
Payment options: Pay
by credit card or PayPal
Unique gift amount
Branded banner
Why to give
Easy giving
form
Why to give: Tell your
story very briefly.
27. Live donation
tracker
Smart tools
Live thermometer bar: Adds
a fun element, that counts up to
the total. Dynamically shows %
or total amount
Automatically counts down
Payment options: Offer more
than one way to pay.
Fully customisable
29. Double your
donations
Smart tools
Matched giving amount: Adds a
multiplier to each donation, to match
dollars from matcher
Payment options: Offer more than
one way to pay.
Fully customisable donation page
34. Say thanks at
every stage.
At the moment someone
gives, you want to reward
them immediately.
Saying thank you is the start of a
communications journey to bring new
donors into your community.
Saying thank you is the
easiest thing to do.
EVEN BETTER: Saying thanks