Christmas in November 2012 PRIMER


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This is a PRIMER of the upcoming Event, Christmas In November, explaining details and rationale why we're holding this event that's happening this November 24, 25, 2012.

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Christmas in November 2012 PRIMER

  1. 1. PrimerWhy you need to be in this event
  2. 2. What is Christmas in November?It is an annual Thanksgiving-Pre- Christmas Family Gathering event that will be held for the first this year and every last Saturday of November every year.It is organized by SEC-Registered California Garden Square Community Support Group, Inc., a non-profit group, that provides CGS residents (unit owners and tenants) welfare assistance and focusing on improving their well-being during their stay inside the community cluster of more than 17,000 residents. 2
  3. 3. What is Christmas in November?Our goal in holding this event are: Strengthen family bonds and friendships thru various inclusive activities that happens during the day. Encourage the spirit of volunteerism thru dynamic community activism that will strengthen value formation. Reinforce the message of Christmas thru music, fun activities, and thru our unique Filipino customs and traditions. 3
  4. 4. Why should I take part in it?If you are one who hold the same values we do then we welcome you because every unit-owner, every tenant is not just an investor but a basic family unit, whether they live with peers, relatives, are single parents, widowed/er, or even living alone.Each one has a contribution to share. Each one has a purpose in life and this event will highlight each person’s successes who has made it his/her job to give something back to their family or to the society.We give thanks to our Creator who made our year memorable, no matter what circumstances we have right now. We always have something to be thankful for every day. 4
  5. 5. How can I take part in it?Our sponsorship has five main parts: Presentor Major Minor Friends of the organization Special SponsorIt is important that you understand that you are not giving money to this event, rather, you are investing in it.You are partners.You don’t spend money to make this happen. You share in the vision that we have when we start Christmas in November this coming November 24. 5
  6. 6. What is in it for me?The Community Support Group cannot operate without funding and aside from making this event a reality you will also help cover expenses of our daily operations.The following are examples of middle, high, and excellent value propositions that will give your brand, your investment, the value it deserves. 6
  7. 7. Excellent Returns for Brand Equity Exclusive to a Presentor. The company can “brand” the Christmas tree. It is the HIGHLIGHT of the event wheresponsor’s banner is not displayed on the trimmings but on thesides of the building by the Christmas Tree. Displayed for the whole month of 45 Days starting November 24. 7
  8. 8. Excellent Returns for Brand Equity(TOP PHOTO)Inclusive toPresentor,Sponsor your veryown contest orsponsor the one wehave and make itmemorable whileyour audience isengaged.(BOTTOM)Inclusive toPresentor, Sponsorthe band that willplay or fill theparaders with yourmerchandise and puta smile on their faces.Do you want tosponsor any of these? 8It’s yours for
  9. 9. High ValueReturns for BrandEquityWe offer the following High Value Returns to youwhen you sponsor Christmas in November 2012.
  10. 10. HIGH VALUERETURNS(TOP PHOTO)Inclusive toPresentor,Bring out your armyof salesmen/womenwho can engagecustomers andprovide discountsand deals they canonly get from thisevent.(BOTTOM)Inclusive toPresentor,We’re on Facebookand Wordpress andwe can publish allyour deals so we canshare them yourEXCLUSIVE deals toresidents. 10
  11. 11. HIGH VALUERETURNSBannering is an age old tradition that providesresults in terms of getting more people aware thatyour brand is relevant and
  12. 12. HIGH VALUE RETURNS Inclusive to Presentor. Engage people with your products and let them experience how it can add more value to their daily life. We’re giving you the stage to let people know what you have!Do you want to get this separately? It’s open for PhP10,000.00. Segment duration should be for 30 minutes only. 12
  13. 13. STANDARDVALUE RETURNSFOR BRANDEQUITYThis is what we offer those who will be coming inas sponsor to this event as Minor Sponsors
  14. 14. STANDARD VALUE RETURNSWe’ll announce yourname or the brand ofyour name that guestscan sense thru theireyes and ears!Inclusive toPRESENTOR! Brand 14
  15. 15. Mailboxes, etc! Inclusive to Presentor. We publish newsletters every month and sponsors can take advantage of these byhaving their brands printed across these newsletter we publish every month. 15
  16. 16. To The Presentor and Major Sponsors We’re adding these values to your disposal. 16
  17. 17. Adding Value to reach your ROI Trivia Game – to further enhance the experience and greater opportunities to close sales, our hosts and/or contestants can give trivia contests and emphasize your promos. Example: “How much is the exclusive prize Brand XYZ is giving away to California Garden Residents?” Sales Kiosk – Upon scheduling, your brand can be allowed to put up a kiosk in lobbies of each clusters. Offer your promos and get more mileage this way. Christmas Story – Children of Integrated Montessori Center will perform the Christmas Story and your brands will be paraded after the story with children holding your brand’s logo after the mini- play while the VO thank the sponsors. 17
  18. 18. Adding Value to reach your ROI Match the Deal – To highlight the promo, a contest wherein contestants will match the logo to the offer will win a special prize. Kiddie Games – Your brands will appear in the area where kids will play their Christmas Games. Flyering to Motorists – We’ll create a flyer outlining all the promos you offer so residents with cars can bring it home and study it more. Provide all your information and you can just close a deal. 18
  19. 19. Sample Poster Layout PRESENTOR logo Major Major Major Major Major A B C D E Minor Minor Minor Minor Minor A B C D E Minor Minor Minor Minor Minor F G H I J 19
  20. 20. Some importantinformation about usInformal information outlining the profile of ourneighborhood in California Garden Square.
  21. 21. Rough but RealisticView of Residents’ ProfileLocation: Mandaluyong CityPopulation: (Approximately andconservatively) 17,000 residentsAge Profile:0 – 9 = 500,3%10 – 17 = 1,100, 6%18 – 24 = 2,600, 15%25 – 32 = 5,000, 29%33 – 40 = 4,800, 28%41 – 49 = 2,000,12%50 and above = 1,000, 6%Social StatusStudents 3,000, 17.65%Working Class 11,200, 65.88%Executives 2,200, 12.94%Entrepreneurs 550, 3.24%Jobless, Retired 50, 0.29%Individual Income0 - 10,000 = 100, 0.59%10k - 25k = 8,000, 47.06%26k - 30k = 4,000, 23.53%31k - 40k = 2,000, 11.76%41k - 50k = 1,500, 8.82%51k - 65k = 1,100, 6.47%65k and above = 300, 1.76%Those who rent vs own:70% : 30% 21
  22. 22. Fact SheetQuick Summary and Details of The Event
  23. 23. About the EventEvent Name: Christmas In NovemberEvent Date: November 23 – 25, 2012Organizer: CGS Community Support Group wih CGS Community Association, Incorporated and First Oceanic Property ManagementEvent Chairman: Mrs. Edy ReyesProgram Chair: Mr. Kristoffer AtienzaWhat is the Event About? Pre-Christmas/Thanksgiving Family GatheringTarget: 17,000+ Residents of California Garden Square with their guests and performers, staff, and their guestsContact Information:Mr. Kristoffer Atienza (0920) 959-5747 / krisatienza@gmail.comMrs. Edy Reyes (0915) 127 5967Mr. Luis Panganiban: (0917) 814-2384 23
  24. 24. Questions? Queries? Donations?If you have questions,please do not hesitateto give us a call andwe’ll gladly answeryour queryimmediately. Thanks.For payments:Write check to: CGSCommunity SupportGroup, Inc.For BDO, DirectDeposit it to:Checking Account #690 800 1472 24
  25. 25. Thank you foryour time.California Garden SquareCommunity Support Group, IncorporatedSEC Reg. No. CN200719463