1. PRODUCTION
MANAGEMENT
STAGE 1
IDEA GENERATION
& RESEARCH
SEB WEBSTER
YOU SHOULD USE THIS TO STRUCTURE YOUR STAG 1
RESPONSE. ADD SLIDES WHERE NECESSARY AND
ILLUSTRATIONS. ALL YOU HAVE TO DO IS CLICK ON THE
BOX UNDER THE QUESTION/INFO!
2. INITIAL IDEAS
Add your mind map(s) and any documents about your initial ideas here (this could include sketches, sources of
inspiration, etc
Inspirations:
-One thing which is
Similar to my idea is in an
episode of Family Guy
they have something to do
with April fools so I
developed their idea and
made it my own
completely changing the
middle and end.
https://www.youtube.com/
watch?v=X-lfq6Sn6Mw -
Family Guy Episode
-Another film which could
be seen as in the same
genre is Rush hour, this
has many conventions in
the film which I want to
employ in my work so I did
my micro analysis on this
film
3. YOUR IDEA
The short film will start at 10pm on 31st of March. This will start by there been a news headline which they inform the public that there
will be an unfortunate series of events which is going to cause the world to end in 2 hours. They set their watch on their wrist to count
down two hours
The subject rushes to their room only to bring out a bucket list from their draw which will have around 10 things which they want to do
before they die.
So they start crossing things off the list whilst having constant fast cuts to their stop watch on their wrist counting down the time they
have on earth
They can even start doing things which are people would dare try to make it have a comical effect
It gets to the last 10 minutes and the person is completely tired out, they head back home for the last 10 minutes have a little heart to
heart conversation with their family. They do the countdown together and cuddle as a family
The new team start to count down the last 5 second before the end of the world
“three…..Two…..one April fools!! It's the 1st of April and the whole things been staged by the news team
(There will be limited dialogue)
The reason I went with this idea is because it mixes two genres which I really enjoy personally as well as the idea has been taken from
something which already exists, there’s a Family guy episode were they do a April fools prank. I have taken their idea and made it my
own by changing it the start and what the result of the prank is in my synopsis.
The reason I wanted to make it into the thriller is because I had a few ideas from the film Rush Hour 2,, the karaoke in this film where it
starts off with very long takes which give off the impression everything is calm in the atmosphere and then when the tension in the
scene starts to build, the shot length decreases to build this effect.
I would have no main gender which I want to aim this project at, due to the genre and idea behind my short film. I don’t have anything in
this which would make the idea specific gender.
I might have a section at the end which involves a gun so this could be seen as more visually interesting for a male audience.
This would tend to be aimed at people between the ages of 15-24 which in the classification means anyone in this age range are a
teenager, this mean I can make the film look interesting and if it catches my eye it will most likely catch the eye of the audience I’m
aiming this project at.
There’s nothing which is involved to make this project specific to any sexuality so this wouldn't have to be looked into or taken into
account when producing this film.
The social grade that I would follow for my target audience would fall into C1, B and A, the reason I think this would be appropriate for
the film I’m making is because the scene I want to film this could give off an upper class feel to the family meaning people in these social
grade can relate to the subjects.
I feel this would be a short film which would have a psychographic of achievers, this is mainly because the subject goes out and does
everything on their bucket list that they can before the count down stops which is something achievers might do if they were put into
this situation
I feel that geodemographics wouldn’t apply here as this is an idea which can relate to almost anyone because they can all put
themselves in their position. If I had to pick a curtain area I would say my idea would be more interesting for people in cities ad built up
areas because I filming most of this in areas like this. It also means they can try relate to my story in their own area
4. PRIMARY TARGET
AUDIENCE RESEARCH
You MUST conduct a questionnaire/survey/interview or a combination of all three. Summarise this and add in any
other primary research you feel is appropriate
Age:
I have conducted a survey which allows me to see which age group
I would have to aim the short film I’m producing at. What I can see
here is 100% of people who have done the survey at between the
ages of 16-19 which is the age group I was aiming this product out
anyway. This also implies I have chosen a good genre and idea
because the other film and TV program I looked at had the same
target audience which mean it was quite easy to find out who mine
would be.
I think the short film I’m producing can relate to some older people
but would specifically go for people who are just at the end of their
teenage years
Length:
I personally think that the length of the short film should be around
4-5 minutes. After this I think people start to lose interest if it’s a
short film. From the results I have got I can see that 80.95% thought
that the short film should be the length of 4 minutes or more which
shows me that people do prefer it when the film is that little bit
longer. Due to this been the case I will make sure that my own
project when I come round to producing it should be no less than 4
minutes in length
5. PRIMARY TARGET
AUDIENCE RESEARCHGenres:
I can see from the
research I have made
that the most enjoyed
genre of all by
everyone who took
the survey was
comedy. 66.67% of
the people thought
this was their
favourite genre. Not
only this but 42.86%
of people like the
genre Thriller. These
are the two I’m
specifying on seen as
though my short film
will be a hybrid of the
two.
I can see from this
that a nice majority of
the audience I’m
targeting this short
film at enjoy the
genres I have chosen
for my project
meaning this should
be an success.
Most important
qualities:
I can see from the
results I have collected
here that in the genre of
Comedy-Thriller, the
main aspect which I can
see most people look
for in these style of films
is good acting.
The other thing which
people like in this genre
of film is a plot twist. In
my idea the plot twist is
already planned out to
involve dark humour in
the end of my short film
Other comments
What I found out is when people were answering
the question about ‘Do they like Rush Hour 2 and
why?’ A lot of people answered no because they
had never seen the film before rather than they
didn’t like the film itself. Due to this been the case
I’m still going to stick with my idea of doing a
Comedy-Thriller
6. SECONDARY TARGET
AUDIENCE RESEARCHResearch viewing figures, sales figures, demographic and psychographic info. Look up article, features or stories related
to your potential audience
Viewing Figures:
My main idea came from a family guy episode but I have
changed it to work with what I wanted to shoot. From what I
can see on the Barb website which shows the states of the
film, this program appears 5 times out of 10 as one of the
top program watched on ‘BBC Three’ This shows that
there’s quite a large audience for people who watch shows
like this.
When the first series came out, this was aired between
January 31st 1999- May 16th 1999. Between this time, this
series has ad over 12.8 million views which shows us just
the extent of how large the audience is for this program.
Throughout the whole time Rush Hour two has been out
there have been 241.35 million people who have watched
this film! This shows us that this is a genre of film which
quite a large audience enjoy.
You can see from this that a large majority of the audience
were male, this is most likely due to the genre of the film
been an Action, Comedy and Crime film. All things which
we could relate to the male genre more. Not only this but
the main age range is 18-29
From what I have found out I can see that my audience will
be mostly made up of males just due to the genre of my film
been a thriller , comedy.
Also I can see this film roughly has the same age range as
me seen as though they have the most reviews and views
from people who are between the ages of 18-29
Family
Guy -
Rush
Hour 2-
Summary
Sales Figures:
In the first week of the 7th series been brought out onto DVD,
from having such a wide range of audience this program
made $7.650.611 in just ne week. They managed to sell
273.675 units. Due to their not been very much information
about the TV program and how much that makes I had to get
information regarding DVD instead.
http://tvbythenumbers.zap2it.com/2009/06/29/family-guy-
volume-7-sells-274000-dvds-its-first-week/21636/
In total this film managed to
produce $256.585.882 just from
theatrical performances, they also
made a further $44.472.906 just
from home market sales. This is a
total over just over $300.000.000
You can see from the states that
this film was very successful, if I
try to make my short film using the
conventions of both the Family
Guy episode I have got the idea
from as well as some from the film
Rush Hour , this should turn out to
be a very successful short film
7. SECONDARY TARGET
AUDIENCE RESEARCH
I would say the main psychographic for the film I’m
producing would be emulators and achievers. The
reason I say this is because the synopsis of the film is
based on a person who wants to complete their bucket
list before they die, I would personally say that this
person who plays the subject in the film will come
across as an achiever as they want to finish what they
set out to do when they wrote the list. The reason I say
emulators is because they are people who want to be
like achievers. This means Emulators would consist of
people who want to be like the subject in the film!
The demographics for this film are most of the
audience who have watched the film have rated the
film with a median of 7 out of 10. Out of everyone
82.8% of them voted this film was better than 5 out of
10 meaning the majority of the audience enjoy this
style of film.
8. IDENTIFY TARGET
AUDIENCE
This would tend to be aimed at people between the ages of 15-24 which in the classification means anyone in
this age range are a teenager, this mean I can make the film look interesting and if it catches my eye it will
most likely catch the eye of the audience I’m aiming this project at. The other reason I would say the target
audience is 15-24 is because when I’ve conducted, the result was 100% of people were in the age range 16-
19 so adding a couple of years to either side should mean this will aim at most people who would be interested
in a short film such as my short film idea.
There’s nothing which is involved to make this project specific to any sexuality so this wouldn't have to be
looked into or taken into account when producing this film.
Down from this I would think that the majority of the audience I would be aiming this at would be males, this is
just because of the stereotypical view you’d have on watching Comedy-Thrillers, from my research I found out
that 57.14% of people who took the survey were males.
The social grade that I would follow for my target audience would fall into C1, B and A, the reason I think this
would be appropriate for the film I’m making is because the scene I want to film this could give off an upper
class feel to the family meaning people in these social grade can relate to the subjects.
I feel this would be a short film which would have a psychographic of achievers, this is mainly because the
subject goes out and does everything on their bucket list that they can before the count down stops which is
something achievers might do if they were put into this situation. You could also state that they could be
emulators because these are people who want to be like emulators so might aspire to be like the subject in my
short film.
I feel that geodemographics wouldn’t apply here as this is an idea which can relate to almost anyone because
they can all put themselves in their position. If I had to pick a curtain area I would say my idea would be more
interesting for people in cities ad built up areas because I filming most of this in areas like this. It also means
they can try relate to my story in their own area
9. AUDIENCE APPROPRIATE
CONTENT
Things which would be appropriate for a 15 rated film:
• Strong violence
• Frequent strong language
• Portrayals of sexual activities
• Strong verbal references to sex
• Sexual nudity
• Discriminatory language or behaviour
• Drug taking
Age + Why?
The age rating I’ve chosen for my project would be 15, this is because it
will consist of some strong language which can usually be seen as to
strong for someone under this age, this also helps and ties in with the idea
that my target audience is between 15-24 which means if I stick to the
BBFC criteria for all of my work this should fall into place perfectly.
Psychographic
My film would associate more with people such as achievers seen as
though in my head I would see my main character/ subject as an achiever
so people who are like this would most likely enjoy this film as they can
relate the main character. Another which could work for my short film is an
emulator, the reason I have said this is because these are people who
want to be like an achiever so they might watch films like this to aspire to
be like the subject or even envy what they have in comparison to their
own lives.
10. PRODUCTION
TECHNIQUES RESEARCH
Research potential production techniques you might want to
use or feel would be most appropriate.
You should watch films/tv shows/music videos that are of a
similar genre/style/audience as what you want to make.
You should collect clips/still images/how to guides/etc that
might help you. When watching scenes from films, etc you
could also ask potential target audience what they think.
You will need to add extra slides!
With each technique you should assess whether you can use
it or how you might employ or why you may want to
disregard it completely
11. AVAILABLE RESOURCE
AND MATERIALS (AUDIT)
List all resources and materials you might need, list where you might
access/obtain them and any cost/time implications related to their use
You should show this as a table, ideally.
The following categories should help you:
Technical/Personnel/Locations/Props/Costume/Transport/etc
12. CONSTRAINTS ON
PRODUCTION
List all the potential constraints that might affect or limit your production,
you should consider issues from each of these categories:
Time/Personnel/Cost/Technical/Location/Organisational/etc
13. PRODUCTION
MANAGEMENT
CONSIDERATIONS
Think about how you intend to manage your project, considering all that you
have assembled in this file. Are there areas that will need more work than
others? How do you intend to go about getting your production made?
14. MODIFICATIONS
Have you had to alter your idea based on the research you have performed?
Have you had to modify your idea due to your pitch/proposal? Or any other
reasons? Track it here and justify what you have decided to alter
