Georgina Whiteley conducted audience research for her documentary on orcas in captivity. Her primary target audience is teens aged 16-24, with a focus on females. A survey of 25 potential viewers found that most were female, empathetic, and against keeping orcas captive. While a third had seen orcas in aquariums, nearly all said they would be open to changing their views after watching the documentary. The research shows Georgina's documentary would appeal most to younger, female viewers concerned with animal welfare issues.