Audience Research
Audience Research
Audience Research
Audience Research
Audience Research
Audience Research
Audience Research
Audience Research
Audience Research
Audience Research

Editor's Notes

  • #3 Observation: What this says about my audience: How will your product appeal to this audience:
  • #4 Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
  • #5 Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
  • #6 Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
  • #7 Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
  • #8 Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
  • #9 Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
  • #11 List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.