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Cloud Computing and CRM for Real Estate - remarkto #14 - June 4th 2012


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remarkto #14 was held on June 4, 2012 - Toronto's Largest Discussion Group About Leading and Best Practices in Real Estate Marketing. Andre Ramsarran, Principal Sales Engineer from, presented about Cloud Computing and CRM. To learn more see for past and future events.

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Cloud Computing and CRM for Real Estate - remarkto #14 - June 4th 2012

  1. 1. June 4th, 2012 Andre Ramsarran Principal Sales Engineer
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statements other thanstatements of historical fact could be deemed forward-looking, including any projections of product or service availability,subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operating losses,possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of oursecurity measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions,the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivateour employees and manage our growth, new releases of our service and successful customer deployment, our limited historyreselling products, and utilization and selling to larger enterprise customers. Further information onpotential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Kfor the most recent fiscal year ended January 31, 2011 and in our quarterly report on Form 10-Q for the most recent fiscalquarter ended July 31, 2011. These documents and others containing important disclosures are available on the SEC Filingssection of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make thepurchase decisions based upon features that are currently available., inc. assumes no obligation and does notintend to update these forward-looking statements.
  3. 3. What is Cloud Computing?
  4. 4. Our Mission: Cloud Computing Driver, Catalyst,and Evangelist Enterprise Cloud Computing 1960s 1980s Today Mainframe Client/Server
  5. 5. You are already using cloud computing…. v icemail
  6. 6. Think of a condo building…
  7. 7. The Cloud Computing Model Multi-tenant Automatic Upgrades Pay-as-you-go Real-timeIDC White Paper sponsored by “ Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc #219965, September, 2009
  8. 8. But wait...“What about cute cats, and the Arab Spring?” Social Media is driving social change…
  9. 9. Social Revolution: Facebook Eats the Web Top Internet Uses 22% internet time is social Percent of Online Usage 2006 Search 2007 2008 2009 2010 2011Sources: Nielsen Wire, January, 2011.Morgan Stanley Internet Mobile Report, December 2009
  10. 10. Social Revolution: The Web is Shrinking Web Usage 4 hours per month Rest of the Web 2010Sources: Ben Elowitz, Wetpaint / comScore 2011
  11. 11. Social Revolution: Social Networking Surpasses Email 1.1 Social Users billion social users Email Users 2007 2008 2009 2010 2011Source: Comscore, June 2011
  12. 12. Ten Year Computing Cycles10X more users with each cycle 2010’s Social Revolution 2000’s 1990’s Mobile 1980’s Desktop Cloud Client/Server Cloud Computing 1970’s Mini Computing Computing 1960’s Computing Mainframe Computing Data Business Process Web Mobile SocialManagement Logic Apps Automation Apps Apps Apps Apps Apps
  13. 13. Cloud Computing is Social… Your Customers Service Requests Your Company
  14. 14. Cloud Computing is Social… Your Customers Service Requests Your Company
  15. 15. How about the other guys?
  16. 16. Traditional Models still exist… Legacy Apps Compliance, Data Residency Sunken Costs Too costly to replace… Difficult to upgrade
  17. 17. What is CRM?
  18. 18. Driving a 360-degree relationship Marketing Analytics Lead Service & Opportunity Support Customer Follow-Ups Account Upsell
  19. 19. ’The Sales Cloud is the World’s #1 Sales AppMarket Leadership Customer Success Product Innovation Magic Quadrant Leader Groundswell Award Innovative Company Market Leader Technology of the Year Tina Koppe, Sales Analyst
  20. 20. Social Collaboration Account & Contacts MobileMarketing & Leads Partners Deals & Content & Quotes Activity Documents Tracking
  21. 21. Customers Succeed Across Every Major Metric Average Percentage Improvements Reported by Customers Source: Customer Relationship Survey conducted April 2011, by an independent third-party, MarketTools Inc., on 4,500+ customers randomly selected. Response sizes per question vary.
  22. 22. Customer Success
  23. 23. Dell Manages a Global Organization with the SalesCloud One Global CRM 15,000 Successful Sales Users Across 20 Countries 10% Increase in Sales Productivity $1 Billion in Approved Partner Deal Registrations
  24. 24. Kimberly-Clark Wins More Business with the SalesCloud 1300+ sales and marketing users worldwide 1-2 hours a day per rep saved due to increased productivity Higher close rates driven by improved targeting and opportunity management Shortened sales cycles resulting from more effective management Ramón Baez Chief Information Officer
  25. 25. Groupon Rapidly Expands Globally with Salesforce Analytics track most profitable deals and cities Built multiple custom apps on Email integration with Google Apps Improved collaboration with Chatter Darren Schwartz SVP Sales
  26. 26. Salesforcefor RealEstate
  27. 27. Social Collaboration Account & Contacts MobileMarketing & Leads Property Mgt Deals & Contractor Quotes Open Mgt House
  28. 28. Partner Apps
  29. 29. Q&A