Driving Social Business from the Cloud with SugarCRM on IBM LotusLive


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Learn how the SugarCRM integration with LotusLive drives social business and brings you "CRM Made Social."

Get first hand insight on how this integration will benefit your organization and see how you can get started with SugarCRM and LotusLive today.

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Driving Social Business from the Cloud with SugarCRM on IBM LotusLive

  1. 1. Driving Social Business from the Cloud with SugarCRM on IBM LotusLive Chris Bucholtz, SugarCRM Beverly DeWitt, IBM Editor in Chief, CRM Program Director, LotusLive Outsiders Partners
  2. 2. Driving Social Business from the Cloud with SugarCRM on IBM LotusLive Chris Bucholtz, Editor in Chief, SugarCRM
  3. 3. AgendaIntroduction to the Cloud, Social Business, and Social CRMLotusLive OverviewSugarCRM and LotusLive IntegrationDemoQ&A ©2010 SugarCRM Inc. All rights reserved. 3
  4. 4. Some brief definitions The Cloud: A virtualized and distributed computingenvironment and the software designed to takeadvantage of it. Social Business: A business that has built a strategy aroundleveraging social technologies and social media tomaximize the relationships with all companystakeholders.7/21/11 ©2010 SugarCRM Inc. All rights reserved. 4
  5. 5. Some definitions Social CRM A philosophy and a business strategy, supported bya technology platform, business rules, workflow,processes and social characteristics, designed toengage the customer in a collaborative conversation inorder to provide mutually beneficial value in a trustedand transparent business environment. Its thecompanys response to the customers ownership of theconversation.7/21/11 ©2010 SugarCRM Inc. All rights reserved. 5
  6. 6. Driving Social Business from the Cloud with SugarCRM on IBM LotusLive Beverly DeWitt, Program Director, IBM
  7. 7. A Social Business embraces networks ofpeople to create business value Engaged Transparent Nimble A Social Business solves business problems faster, smarter -- by deepening client relationships, driving operational effectiveness and optimizing their workforce
  8. 8. Social Business Leads CloudAdoption Public cloud workload attractiveness for companies with 1,000+ employees Currently Using Plan < 12 Months Audio / Video / Web Conferencing 22% 9% CRM / Sales Force Automation 18% 11% WAN Capacity 16% 6% e-mail 14% 6% . . Development Environment 8% . 5% Data Mining / Analytics 7% 5% Test Environment Infrastructure 6% 4% Transactional Databases 6% 3% Source: IBM MAP Cloud Workload Adoption Survey, June/July 2009 , n: 731 , 9 countries: US, Canada ,UK, Germany, France, Italy, Japan, China & India, ©2010 SugarCRM Inc. All rights reserved. 8
  9. 9. IBM is the Leader in Social Business IBM is innovating the Social Business space – IBM introduced Social Business to the enterprise in 2007 (Lotus Connections) “first-ever social software platform for business”† – IBM enabled Social Business in the cloud in 2009 (LotusLive) IBM is driving the revolution of Social Business – Driving New Markets and New Solution Spaces: Social Commerce, Web Analytics, Employee Sentiment Analysis. IBM delivers social business today - to customers globally - large and small, across diverse industries – IDC ranks IBM number one in worldwide market share for social platform software for 2009 and 2010 † see http://www-03.ibm.com/press/us/en/pressrelease/20941.wss ©2010 SugarCRM Inc. All rights reserved.
  10. 10. My Network Communities Activities Files Meetings Events Chat eMail Charts Survey Forms©2010 SugarCRM Inc. All rights reserved.
  11. 11. LotusLive Portfolio of Offerings LotusLive collaboration suite Starting at $10 per/user/month Meetings Collaboration Messaging LotusLive Meetings LotusLive Engage LotusLive Notes A full-featured, easy to use An integrated set of tools for Full-featured e-mail, Web conferencing service calendaring, contact file sharing, web management and instant conferencing, instant messaging – via a browser messaging, social or Notes client from the IBM networking and cloud communities Starting at $7 Starting at $8 Starting at $5 user/month user/month user/month LotusLive Events LotusLive LotusLive iNotes Provides tools to create, Connections Essential Web mail, manage and conduct large- Integrates your business calendar and contact scale webinars for up to 999 network with file sharing, management. attendees instant messaging, social networking and communities. Starting at $79 named Starting at $6 Starting at $3 host user/month user/month Prices are USD ©2010 SugarCRM Inc. All rights reserved. 11
  12. 12. LotusLive Customers Social Business Solutions Working with Clients • 700 translators collaborate with 200 clients by sharing documents Operational Efficiency in LotusLive for translation • Helping 24 franchisees operate as one business -- one that is connected, informed, and cohesive Customer Service Loan Processing • Connecting product• Applications returned development with clients within 24-48 hours – to transform customer compared to 7 – 10 days service. increases revenue and client satisfaction Social Business on Cloud ©2010 SugarCRM Inc. All rights reserved.
  13. 13. Leveraging Existing Investments: AnExtensible Open Integration Platform  Open Rest APIs and extension points make LotusLive a flexible SaaS platform  ISV and customers can integrate LotusLive services in their own applications, surfacing the social experience  Partner applications can be integrated into LotusLive  Customers benefit from integrated collaborative business processes
  14. 14. Infusion of social business capability inbusiness processesIntegrated Integrated Integrated IntegratedSelling Commerce eSigning LogisticsIntegrated Integrated Integrated IntegratedDoc Editing File Viewer Communications Archiving ©2010 SugarCRM Inc. All rights reserved.
  15. 15. LotusLive ValueKey Differentiators Unique Features Social: LotusLive leverages market Free guest account: Invite guests leading social software technology. and they get access to all Extranet: LotusLive provides a secure collaborative services. extranet for working with customers Profile and contacts: Connect with and partners. colleagues, business partners, and Storage: LotusLive provides a customers and build project teams minimum 5x more collaboration that span company firewalls. storage, with no artificially low file size Communities: Create social sharing limits. spaces to collaborate and innovate on Partner: LotusLive offers integrated new ideas. partner solutions with obvious and Activities: Create lightweight, ad-hoc intuitive business value. project team rooms to effectively Integrated: LotusLive provides a manage projects and tasks. thoughtfully integrated set of rich, value-add services.
  16. 16. + SugarCRM for LotusLive places social Target Market business capabilities into the hands of • Clients looking to increase customer retention, SugarCRM users attract new customers and maintain competitive advantage LotusLive is a social business platform that delivers cloud-based collaboration tools and social networking services Advantage Sales, marketing, and support professionals • Open collaboration among employees and with external parties such as customers and partners can engage with their prospects and customers more efficiently, resulting in shortened sales cycles and increased customer satisfaction and loyalty Special Offer / Price Point • SugarCRM customers can receive a no-charge subscription to LotusLive Engage • LotusLive customers can receive three months free with a 12 month SugarCRM subscription ©2010 SugarCRM Inc. All rights reserved.
  17. 17. SugarCRM for LotusLive DemoJennifer Yim, Sr. Product Manager, SugarCRM
  18. 18. SugarCRM for LotusLive – Feature Overview Access LotusLive without ever leaving Sugar! LotusLive Meetings Host (create and start) LotusLive meetings Join LotusLive meetings Hold meetings including both Sugar users and other people LotusLive Files Share and collaborate on files with both Sugar users and other people through LotusLive Upload files to LotusLive Access LotusLive ©2010 SugarCRM Inc. All rights reserved.
  19. 19. Other SugarCRM-IBM Software Integrations &Supported Technologies Lotus Notes Lotus Domino Cognos CastIron ©2010 SugarCRM Inc. All rights reserved.
  20. 20. Q&A©2010 SugarCRM Inc. All rights reserved.
  21. 21. Social Business SummaryWork more closely with your customers by using LotusLive and SugarCRMtogether•Increase customer retention and maintain customer advantage•Intuitively pool collective intelligence•Foster innovation that outpaces your competition Get Social. D o B us ines s .