Social media has the potential to be a force for both good and evil. It can enable positive social change and advocacy by allowing rapid coordination of large groups, as seen with the million person march against pork barrel in the Philippines organized on Facebook. However, social media also enables the rapid spread of misinformation and abuse, as seen with the Catholic church facing lawsuits over child abuse that went viral online. While social media allows for communication across distances, it has also taken over people's lives and enabled fraud and self-centeredness and broken relationships. Overall, social media is a tool that can mobilize groups for

1. ICT – A PLATFORM
FOR CHANGE

2. ICT – A PLATFORM
FOR CHANGE
TOOL MEDIUM FORCE
Bringing about action
and mobilize change in a
population, society, or
culture.
I C T

3. ICT – a medium for
ADVOCACY

4. ICT – a medium for
ADVOCACY
the act or process
of supporting a
cause or proposal
the act or process
of advocating
something

5. Advocacy in democracy is about getting what you
want out of the government.
In a democracy, which is a collection of voices, it is
everyone’s job to use their voice to remind the
government about what people want,”
- Matthew Kaplan
ICT – a medium for
ADVOCACY

6. • EDSA and Cardinal Sin’s call to action via
radio broadcast 📻
ICT – a medium for
ADVOCACY

7. • EDSA Dos and the use of text messaging to
mobilize people 📱📲
ICT – a medium for
ADVOCACY

8. • Million people march against pork barrel
via Facebook. 👤
ICT – a medium for
ADVOCACY

9. • Disaster relief operations and mobilization
via internet and text brigades. 🌍 📲
ICT – a medium for
ADVOCACY

10. ICT – a medium for
ADVOCACY
SOCIAL MEDIA – BOON OR BANE?
What is your take on the role of social media in the
campaign of President Rodrigo Duterte against
drug abuse?

11. [ end of lesson ]

12. ICT – a tool for
DEVELOPMENT COMMUNICATION

13. ICT – a tool for
DEVELOPMENT COMMUNICATION
- an approach to communication which provides
communities with information they can use in
bettering their lives
Developmental Communication

14. ICT – a tool for
DEVELOPMENT COMMUNICATION
- An art and science of human communication
applied to the speedy transformation of a country
and the mass of its people from poverty to a
dynamic state of economic growth that makes
possible greater social equality and the larger
fulfillment of the human potential.
Developmental Communication
Nora Quebral

15. ICT – a tool for
DEVELOPMENT COMMUNICATION
- an initiative aimed at bridging the digital divide
(the disparity between technological "have" and
"have not" geographic locations or demographic
groups) and aiding economic development by
ensuring equitable access to up-to-date
communications technologies.
ICT4D (ICT for Development)
http://whatis.techtarget.com/

16. ICT – a tool for
DEVELOPMENT COMMUNICATION
Reclassification of ICT4D
ICT4D Typology ICT Application
Political/Governance/Empowerment E-Government
Economic/Livelihood
E-Business
E-Employment
E-Agriculture
Social/Education
E-Learning
E-Health
E-Environment
Infrastructure/Access E-Science

17. [ end of lesson ]

18. ICT – a force for
SOCIAL REFORM

19. ICT – a force for
SOCIAL REFORM
On January 17, 2001, during the impeachment trial
of Philippine President Joseph Estrada, loyalists in
the Philippine Congress voted to set aside key
evidence against him. Less than two hours after the
decision was announced, thousands of Filipinos,
angry that their corrupt president might be let off
the hook, converged on Epifanio de los Santos
Avenue, a major crossroads in Manila. The protest
was arranged, in part, by forwarded text messages
reading, "Go 2 EDSA. Wear blk." The crowd quickly
swelled, and in the next few days, over a million
people arrived, choking traffic in downtown Manila.

20. ICT – a force for
SOCIAL REFORM
The public's ability to
coordinate such a massive
and rapid response --
close to seven million text
messages were sent
that week -- so alarmed
the country's legislators
that they reversed course
and allowed the evidence
to be presented.

21. ICT – a force for
SOCIAL REFORM
Place and Year of
Campaign
ICT Medium Used Result
Spain, 2004 Text Messaging
Ouster of Prime
Minister Jose Maria
Aznar
Moldova, 2009
Facebook, Text
Messaging, Twitter
Communist Party lost
power
Around the World,
2002
The Boston’s Globe
exposé of sexual
abuse in the church
went viral online
Catholic faced
lawsuits over
harboring of child
rapists
Philippines, 2016
Facebook and Social
News
Duterte dominated
the election even
with a limited funding

22. ICT – a force for
SOCIAL REFORM
THE THREE FACES OF SOCIAL MEDIA
1. The Good – used for communication where
distance no longer matter.
2. The Bad – allowed people to hide behind
screens and avatars and it has taken over our
lives rather than us being in control.
3. The Ugly – it has become a common cause to
broken relationships, self-centeredness and
egocentricity. It is also for frauds and child
abuse.

23. ICT – a force for
SOCIAL REFORM
Explain briefly in an essay;
Social media can be a force of both
GOOD and EVIL. Cite specific
examples.