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Lm wellness massage g10

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learning module in wellness massage 10

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Lm wellness massage g10

  1. 1. LM – WELLNESS MASSAGE Grade 10 1 K to 12 Basic Education Program TECHNOLOGY AND LIVELIHOOD EDUCATION HOME ECONOMICS Wellness Massage LEARNER‘S MATERIAL GRADE 10
  2. 2. LM – WELLNESS MASSAGE Grade 10 2 TABLE OF CONTENTS Page Cover Page............................................................................ Table of Contents Introduction...………………………………………………………. 4 Content Standard and Performance Standard……………… 4 Objectives……………………………………………………….. 5 Program Requirements………………………………………… 5 Learning Episodes……………………………………………… 5 How to Use the Module………………………………………… 6 Diagnostic Assessment…………………………………………… 7 Personal Entrepreneurial Competencies (PECs)…………… 14 Environment and Market (EM)………………………………….. 26 Quarter I Assess and Interview Client/s Overview………………………………………………………… 44 Objectives……………………………………………………….. 44 Pre-Test 1……………………………………………………….. 45 Lesson 1 Plan the Wellness Program of Clients LO 1 Assess/Interview Client……………………………… 49 1.1 History and Development Wellness Massage.. 49 1.2 Health Concepts……………………………… 55 1.3 Healing Concepts…………………………...... 55 1.4Identify the Vital Information of the client/s ………………………………. 59 1.5 Relevant Information of the Client/s ………… 59 1.6Wellness Massage Techniques……………… 65 1.7Wellness Massage Services and Products… 65 1.8Wellness Program……………………………… 69 Post test ……………………………………………………… .. 70 Quarter II Overview………………………………………………………… 73 Objectives………………………………………………………… 74 Pre-Test 2………………………………………………………… 74
  3. 3. LM – WELLNESS MASSAGE Grade 10 3 Lesson 2 Provide Pre-Service to Wellness Massage Client/s LO 1 Provide Pre-Service to client/ 2.1 Professional Conduct and Ethics and Preparation… 78 Communication Process …………………………….. 79 Communication Barriers ……………………………. 79 Telephone Etiquette ………………………………….. 80 Listening Skills ……………………………………….. 84 Principles of Listening ……………………………… 85 Non Verbal Communication ………………………. Preparation of Appointment Schedule ……………. Client Consultation ………………………………….. 90 Essential Information of the client ………………… 92 Wellness Service Standards ………………………. 94 2.2 Conducting Preliminary Services to Clients ………….. Effective Customer Service Workplace Policies and Procedures Record Making Preliminary Service Procedures Wellness massage products, services and programs Enhancement Activity…………………………… Post Test 1……………………………… Quarter III Overview ……………………………………………………….……… 99 Objectives……………………………………………………………… 99 Pre-Test 3……………………………………………………………… 99 Lesson 3Apply Wellness Massage Techniques LO 1 Apply Wellness Massage Techniques Health Safety Procedure in Wellness Massage……… 106 - 140 3.2 Prepare Client for Wellness Massage Session …. 140-159 3.3 Perform Wellness Massage Techniques ………... 159-184 Enhancement Activity…………………………………… Post Test 3………………………………………………………….. 185-188 Quarter IV Overview ……………………………………………………….. 189 Objectives………………………………………………………. 189 Pre-Test 4………………………………………………………. 192
  4. 4. LM – WELLNESS MASSAGE Grade 10 4 Lesson 4 Post-Advice and Post Services to Clients LO 1 Provide Advice on Post Wellness Massage Services 4.1 Perform Aftercare Service ……………………….. 193-201 4.2 Identify and Explain the Wellness Products……. 202-205 4.3 Enumerate and Explain Other Services ……….. 206-208 Enhancement Activity Post Test ……………………………………………………….. 209-212 Summative Test…………………………………………………….. 212-218 Synthesis ………..………………………………………………. 219 Glossary ………………………………………………………… 220-221 References…….…………………………………………………… 222-224
  5. 5. LM – WELLNESS MASSAGE Grade 10 5 Introduction Technology and Livelihood Education (TLE) is one nomenclature in the implementation of the K to 12 Basic Education Program (BEP). It is composed of four components, namely, Agri-Fishery Arts, Home Economics, Industrial Arts and Information and Communication Technology. In this learning material, the focus is on a course in Home Economics –Wellness Massage. The course provides varied and relevant activities and opportunities to determine your understanding of the key concepts and to demonstrate core competencies as prescribed in TESDA Training Regulation in Cookery. Thus, it aims to provide quality service to target clients alongside of assessing yourself as to the aspects of business that you may consider to strengthen and become part of the food provider sector. The world of work today presents a picture of available jobs that are getting scarcer each year. To address this reality, the Department of Education is stretching its available resources, prioritizing needs, and developing sustainable programs to lead and to prepare the young minds as future skillful chef or any related job. The department further believes that it is in honing the skills that the learner can have an edge over other job seekers. DepEd endeavors to equip the learners with the appropriate knowledge, attitudes, values and skills necessary to become productive citizen of our society. This learner‘s material is specifically crafted to focus on the different activities that will assess your level in terms of skills and knowledge necessary to get a Certificate of Competency and/or National Certification. This will surely make you a certified wellness massage specialist. Content Standard The learner demonstrates understanding of core concepts and theories in wellness massage. Performance Standard The learner independently demonstrates core competencies in wellness massage as prescribed in the TESDA Training Regulation.
  6. 6. LM – WELLNESS MASSAGE Grade 10 6 Objectives Learners are expected to become proficient in performing skills on the following competencies: 1. Discuss the relevance of the course. 2. Explain the basic concepts in wellness massage. 3. Strengthen ones PECs to undertake the course on wellness massage. 4. Explore on opportunities for wellness massage as a career. 5. Select a business idea based on the criteria and techniques set in wellness massage. 6. Develop a product/service in Wellness Massage. Program Requirements Grade 10 students who will take Wellness Massage course as their specialization in Technology and Livelihood Education (TLE) – Home Economics should have successfully taken the exploratory course in Beauty Care in Grade 7/8. The student of this course must possess the characteristics of a person who are incline in wellness massage and other related activities,can communicate both in oral and written; physically and mentally fit; with good moral character; and can perform basic mathematical computation. Learners are expected to develop their knowledge and skills in Wellness Massage and explore an opportunities for wellness massage. This should be taken for one school year for a total of 160 hours. Lessons should be taken one at a time, following the correct sequence being presented and should accomplish the assessment or enhancement activities before proceeding to the next lesson. Along the learning process, learners of this course are required to complete the 25-hour industry involvement to different wellness massage salons to experience the actual workplace. Learning Episodes This learning resource is subdivided into four (4) quarters which may serve as the recommended scope and limit for every academic grading period. In every quarter there are lessons that comprise the learning outcomes. Before exploring the core competencies of Wellness Massage, you will be guided on how to assess your own Personal Entrepreneurial
  7. 7. LM – WELLNESS MASSAGE Grade 10 7 Competencies and Skills (PECS) and demonstrate your understanding about the Environment and Market. Quarter I is compose of one lesson. Lesson I is all about planning the wellness program of the clients Quarter II is providing pre-service to wellness massage Quarter III consists of lessons on applying wellness massage techniques Quarter IV covers lessons on post-advice and post-services to clients Enjoy using this learner‘s material as your guide to become a successful massage specialist in the future. HOW TO USE THIS LEARNER’S MATERIAL? Here are some reminders on how to use this material. 1. Answer the diagnostic assessment before you proceed to the different activities. The diagnostic assessment determines how much you know about the lessons and identifies the areas you ought to learn more. Your teacher will check and analyze your score to determine your learning needs. 2. This learner‘s material contains relevant information and activities. Go over each activity carefully. If you encounter difficulties, do not hesitate to consult your teacher for assistance. Do not skip any topic unless you are told to do so. REMEMBER that each activity is a preparation for the succeeding activities. 3. For every lesson/learning outcomes, perform the enhancement activities to enrich the knowledge and skills. 4. After successfully finished the tasks, answer the post-test to be given by your teacher. Your score will be analyzed and will be used by your teacher for the computation of your grades. 5. Lastly, DO NOT mark the learner‘s material in any way.
  8. 8. LM – WELLNESS MASSAGE Grade 10 8 I. Multiple-Choice. Direction: Read eachquestion carefully. Encircle the letter of the correct answer. Write the answers in your quiz notebook. 1. Some massage therapists focus on the shifts in awareness and psychological insight that can be brought about with massage. A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction. 2. Per Henrik Ling developed a system of passive and active exercises known as Swedish Remedial Gynastics except _____. A. ‗Effleurage‘, B. ‗Petrissage‘, C. ‗Vibration‘, D. ‗Ventilation 3. This is part of the personal information form which indicates that a massage will be helpful to the client and will influence the type of massage given. A. Past Personal Information B. Past Medical History C. Present Medical History D. Present Personal Information 4. This refers to the type of massage treatment that can be found in some spa and hair salons. A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction Diagnostic Assessment
  9. 9. LM – WELLNESS MASSAGE Grade 10 9 5. As early as 3000 BC, the _____nationalities practiced massage to cure ailments and improve general health? A. Chinese B. Japanese C. Vietnamese D. Swedish 6. He was the Greek physician who used massage with oils and herbs to treat medical conditions and diseases. A. Herodicus B. Abacus C. Hepartacus D. Eherodicus 7. This is the most widely used form of massage used for relaxation. A. body massage B. stone massage C. sports massage D. pregnancy massage 8. It implies exchange of messages by human being. A. Communication Process B. Communication Problem C. Communication Standards D. Miscommunication 9. As the communication process continues, it becomes a communication _______. A. cycle B. stroke C. routine D. requirement
  10. 10. LM – WELLNESS MASSAGE Grade 10 10 10. Human communication consist of A. 93% body language while only 7% of communication consists of words themselves. B. 95% body language while only 5% of communication consists of words themselves C. 90% body language while only 10% of communication consists of words themselves D. 80% body language while only 20% of communication consists of words themselves 11.This person does the client consultation. A.doctor B. dentist C. specialist D. therapist 12. Do not make false claims for treatments, but explain the benefits _____. A. fairly B. practically C. reasonably D.realistically 13. Before picking up a phone you should discontinue to ______. A. breathe B.eat chewing gum C. talk D. smile 14. A type of massage wherein the hand is placed over the area and vibrated either up and down or from side to side. The action produces vibrations in the underlying tissue. A. Vibration B. Pounding C. Frictions D. Cupping
  11. 11. LM – WELLNESS MASSAGE Grade 10 11 15. The type of massage strokes in which pressure is applied to the tissues. A. Vibration B. Knead C. Beating D. Petrissage 16.A massage stroke that skims the surface of the tissues. A. Vibration B. Effleurage C. Beating D. Petrissage 17. A manipulation technique that lifts the muscle away from the bone and moves itfrom side to side in a rocking manner. A. Vibration B.Effleurage C.Muscle rolling D. Petrissage 18. A massage strokes where the hands strike the tissues. A. Vibration B. Effleurage C.Taponement D.Petrissage 19.This helps eliminate the toxins from the body. A. juice B.tea C. water D. wine 20. This is a kind of food that helps the body to concentrate on healing. A. light healthy meal B. heavy healthy meal C. more vegetables D. juicy fruits
  12. 12. LM – WELLNESS MASSAGE Grade 10 12 21. This should be avoided for about 24 hours before performing aftercare services. A. alcohol B. exercise C. too much eating D. drinking plenty of water 22.We usually feel this after treatment. A. startle B. creepy C. canny D.relaxed 23. It is the most common body reactions in the aftercare services. A.aching/soreness of muscles B. heightened emotional state C. tiredness D. dizzy 24. A word whichmeans anything that can cause harm. A. risk B. danger C. hazard D. warning 25. The safestsubstance found in spa salon A. Oil B. Disinfectant C. Powders D. Water 26. In the 5‘s methodology, Seiketsu is the Japanese term for ________. A. standardize B. self-discipline C. sort D. sweep
  13. 13. LM – WELLNESS MASSAGE Grade 10 13 27. The translated English word for seiri is ________. A. sort B. sweep C. self-discipline D. systematize 28.This can be done as an introduction to massage for clients who may not come in for an office massage, or can be a continuing form of stress- reduction therapy when done on a regular basis, as in the office setting A. Chair Massage B. Pampering C. Chiropractic adjunct D. Relaxation/stress/ stress reduction 29. Different origin of the word massage are the following except one, A. mass B. mass’h C. masser D. massege 30. This details will enable you to contact the client quickly if you need to cancel or change an appointment or for any other reason. A. personal records B. doctors records C. physical records D. school records II.TRUE or FALSE.Write T if the statement is true and F if false. _______31. Drink plenty of water to hydrate & flush toxins. _______32. You may feel a little light headed after the hot stone massage & body massage aftercare _______33. Home care advice is very beneficial for the client, as it involves them in the treatment and encourages them to take control of their condition. _______34. Immediate bathing should be avoided, at least 6 hrs. after the service is being advised. _______35. Aftercare products may include but is not limited herbal products and body oils.
  14. 14. LM – WELLNESS MASSAGE Grade 10 14 _______36. Eat light, easy to digest meals ________37. For the tense, overworked client she may be advised to reduceworkload, that s/he makes time to rest, takes a relaxing bath and goesto bed early. _______38. Deep breathing exercises are helpful to everyone as they increase the intake of oxygen and the elimination of carbon dioxide. _______39. After any massage, spa or holistic treatment, try to rest and relax for the rest of the day, if not, for a few hours at least. _______40. Making the clients feel welcome and at home with a friendly ―Hello is a nice gesture or strategy used in rebooking clients. III. Fill in the blanks Direction: Choose your answer from the box below and write it on the space provided. 41. _______ is the chance, great or small that someone will be harmed by the hazard. 42. _______ is technique of using a large towel or sheet to keep you covered while you‘re getting a massage. 43. An ______ is a region of the body in which nerves arteries, or vein lay close to the body‘s surface. 44. The time to gather and exchange information with the client is called _____. 45. _______refers to standards and conducts of behaviour of an individual or professional group. 46. __________refers to the type of massage treatment that might be found in some spa and hair salons. 47. Massage is thought to increase _____ which is desirable in many conditions. 48. _________ is the name of a workplace organization method that uses a list of five Japanese words. 49.To gain the _____ of clients and establish an excellent reputation, 50. A customer first impression of your practice is formed during their first ____ of contact over the phone or in person draping endangerment site risk ethics pampering blood flow 5’s methodology consultation confidence interpersonal communication
  15. 15. LM – WELLNESS MASSAGE Grade 10 15 Personal Entrepreneurial Competencies (PECs) Content Standards Performance Standards The learner demonstrates understanding of one‘s PECs in Wellness Massage. The learner independently creates a plan of action that strengthens and/or further develops his/her PECs in Wellness Massage. Quarter I Time Allotment: 4 hours Module 1 Personal Entrepreneurial Competencies Introduction In this module you will learn more about entrepreneurship and the entrepreneurial competencies related to Wellness Massage. You will have a first-hand experience in educational activities leading to assessment of your personal entrepreneurial competencies (PECs) and the entrepreneurial competencies of a successful Wellness Massage Therapistswithin your province. You will also have several activities that willalign your competencies with those of successful practitioners. Moreover, this module will encourage you to think about entrepreneurship and its role in the business community as well as in the economic and social development of an individual. To start with this module, let us first understand entrepreneurs and entrepreneurship. Entrepreneurs are people with the skills and capabilities to see and evaluate business opportunities. They are individuals that can strategically identify products or services needed by the community, and have the capacity to deliver them at the right time and at the right place. Entrepreneurs are agents of economic change; they organize, manage and assume risks of a business. Some of the good qualities of entrepreneurs are: opportunity-seeker, risk taker, goal setter, excellent planner,confident problem-solver, hardworking, persistent and committed. Entrepreneurship on the other hand is not just a simple business activity but a strategic process of innovation and new product venture
  16. 16. LM – WELLNESS MASSAGE Grade 10 16 creation. Basically, entrepreneurship is both an art and science of converting business ideas into marketable products or services to improve the quality of living. Now that you have background knowledge about entrepreneurs and entrepreneurship, you can now walk through in assessing your PECs. Always remember that successful entrepreneurs continuously develop and improve their PECs. To begin, let us find out the competencies you will gain upon completion of this module. Objectives At the end of this module, you are expected to:  identify areas for improvement, development, and growth,  align your PECs according to your business or career choice, and  create a plan of action that ensures success in your business or career choice. Now try to take the first challenge in this module, the pre assessment. Pre-assessment As part of your initial activity, try to assess your prior knowledge and experience related to personal entrepreneurial competencies. Answer Task 1.
  17. 17. LM – WELLNESS MASSAGE Grade 10 17 Task 1: Matching Type Direction: Match the entrepreneurial competencies in column A with their meaning in column B. Write the letter of the correct answer on the space provided before each number. A B ____1.Creative A. makes wise decisions towards the set objectives ____2.Profit-oriented B. strategic thinking and setting of goals ____3.Disciplined C. trusting in one‘s ability ____4.Sound decision maker D. adoptable to change ____5. Possess people skills E. innovates to have an edge over other competitors ____6.Excellent Planner F. solid dedication ____7.Confident G. skillful in record keeping ____8.Hardworking H. always sticks to the plan ____9.Ability to accept change I. work diligently ____10. Committed J. effective and efficient communication skills and relates well to people K. always looking for an opportunity to have/earn income. Task 2: Guide Questions Directions: The following are guide questions which covers the entire module. Write your answers on your assignment notebook. Discuss / share these to the class. A. Explain why entrepreneurial activities are important to social development and economy progress. B. What entrepreneurial activities related to Wellness Massage do you know and are capable of doing?
  18. 18. LM – WELLNESS MASSAGE Grade 10 18 C. If you were given the opportunity to own a business that relates to Wellness Massage, do you think you will be confident to manage it? Explain your answer. D. What do you think are the most important competencies one must possess in order to be successful in running a chosen business? E. Name successful entrepreneurs from your province whose businesses are related to Wellness Massage. Make sure you will be able to share with the class the PECs that made them successful. After all the guide questions are answered, share these with your classmates. You may also compare your insigths, personal knowledge, and relevant experiences on the topic to make the sharing more exciting and engaging. Learning Goals and Targets After understanding the objectives of this module, having gone through pre-assessment, and answering the guide questions, you will be asked to set your own personal goals and targets. These goals and targets will urge you to further achieve the ultimate objective of this module. In the end, these ultimate goals will motivate you to learn more about PECs. Figure 1: Strategic process to achieve the objectives of this module Reading Resources and Instructional Activities After setting your own personal goals and targets in achieving the objectives of this module, check your inherent knowledge of PECs. Answer the following guide questions with the help of your classmates. Goals and Targets Learning Activities Ultimate Goal
  19. 19. LM – WELLNESS MASSAGE Grade 10 19 Task 3: Group Activity Directions: Answer the following guide questions on a separate sheet of paper. Share your answers with the class. 1. Explain the importance of assessing one‘s PECs before engaging in a particular entrepreneurial activity. ______________________________________________________________ ______________________________________________________________ ______________________________________________. 2. Are there other strategies or approaches where you can assess your PECs? Explain how these strategies will become more useful in selecting a viable business venture. ______________________________________________________________ ______________________________________________________________ ______________________________________________. 3. What are the desirable personal characteristics, attributes, lifestyles, skills, and traits of a prospective entrepreneur? Why are these important? ______________________________________________________________ ______________________________________________________________ ______________________________________________. 4. Why is there a need to assess one‘s PECs in terms of characteristics, attributes, lifestyles, skills, and traits before starting a particular business? ______________________________________________________________ ______________________________________________________________ ______________________________________________. 5. What is the significance of evaluating PECs of a successful entrepreneur? What helpful insights can you draw from this activity? ______________________________________________________________ ______________________________________________________________ ____________________________________________.
  20. 20. LM – WELLNESS MASSAGE Grade 10 20 How was your experience in answering the guide questions with your classmates? Were you able to benefit from them? What were the insights you have realized? This time you‘re going to study the different topics that will enrich your knowledge of PECs. Read all the important details about the succeeding topic carefully. Assessment of Personal Entrepreneurial Competencies (PECs) and Skillsvis-à-vis a Practicing Entrepreneurin a Province Entrepreneurial competencies refer to the important characteristics that should be possessed by an individual in order to perform entrepreneurial functions effectively.In this module, you will learn some of the most important characteristics, attributes, lifestyle, skills and traits of a successful entrepreneur or an employee to be successful in a chosen career. Below are few important characteristics/traits/attributes of a good entrepreneur:  Hardworking: One of the important characteristics of a good entrepreneur is hardworking. This means working diligently and being consistent about it. Hardworking people keep improving their performance to produce good products and/or provide good services.  Confident: Entrepreneurs have self-reliance in one‘s ability and judgment. They exhibit self-confidence to cope with the risks of operating their own business.  Disciplined: Successful entrepreneurs always stick to the plan and fight the temptation to do what is unimportant. Know
  21. 21. LM – WELLNESS MASSAGE Grade 10 21  Committed: Good entrepreneurs assume full responsibility over their business. They give full commitment and solid dedication to make the business successful.  Ability to accept change: Nothing is permanent but change. Change occurs frequently. When you own a business, you should cope with and thrive on changes. Capitalize on positive changes to make your business grow.  Creative: An entrepreneur should be creative and innovative to stay in the business and in order to have an edge over the other competitors.  Has the initiative: An entrepreneur takes the initiative. You must put yourself in a position where you are responsible for the failure or success of your business.  Profit-oriented: An entrepreneur enters the world of business to generate profit or additional income. The business shall become your bread and butter. Therefore, you must see to it that the business can generate income. Listed below are the important skills of a successful entrepreneur:  Excellent planner: Planning involves strategic thinking and goal setting to achieve objectives by carefully maximizing all the available resources. A good entrepreneur develops and follows the steps in the plans diligently to realize goals. A good entrepreneur knows that planning is an effective skill only when combined with action.  Possesses people skills: This is a very important skill needed to be successful in any kind of business. People skills refer to effective and efficient communication and establishing good relationship to the people working in and out of your business. In day-to-day business transactions, you need to deal with people. A well-developed interpersonal skill can make a huge difference between success and failure of the business. Sound decision maker: Successful entrepreneurs have the ability to think quickly and to make wise decisions towards a pre-
  22. 22. LM – WELLNESS MASSAGE Grade 10 22 determined set of objectives. No one can deny that the ability to make wise decisions is an important skill that an entrepreneur should possess. Sound decisions should be based on given facts and information and lead towards the pre-determined objectives. To firm up what you have learned and have a better appreciation of the different entrepreneurial competencies, read the PECs checklist below, then answer the same. Task 4: PECs Checklist Directions: Using the PECs Checklist, assess yourself by indicating a check (/) mark in either strengths and/or development areas column. Interpret the results by counting the total number of check marks in each of the columns. After accomplishing the checklist, form a group and share your insights and experiences why you come up with that personal assessment. Table 1: PECS Checklist Personal Entrepreneurial Competencies of an Entrepreneur Personal Assessment in terms of: Strength Development Areas Hardworking - Working diligently Self-confident - Confidence in one‘s ability Discipline - Always stick to the plan Committed - Solid dedication Ability to accept change - Adoptable to change Creative - Innovative to have edge over other competitors Profit-oriented - Always looking for income Planner - Strategic thinking and setting of goals People Skill - effective and efficient communication and relation to people Decision Making - make a wise decision towards the set objectives Process
  23. 23. LM – WELLNESS MASSAGE Grade 10 23 Possess people skill - Effective and efficient communication skills and relates well to people Sound decision maker - Makes wise decisions towards the set objectives TOTAL Interpretation or Insight: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ _________________________________________________. How was your experience in discovering the strengths and the areas you need to develop? Did you gain a valuable experience in exchanging insights with your classmates? To learn more and deepen your understanding of PECs, do task 5 below. Task 5: Interview Directions : In your province, interview a successful Massage Therapist or entrepreneur whose type of business is related with Wellness Massage. Focus your questions on PECs and other business-related attributes that helped them become successful. Analyze the results of the interview and reflect on the similarities and/or differences. Write your answer on a separate sheet of paper. Reflect and Understand
  24. 24. LM – WELLNESS MASSAGE Grade 10 24 Sample Interview Guide Name of Proprietor/Practitioner: ____________________________________ Age: _______________Number of Years in Business: _________________ Business Name: ________________________________________________ Business Address:______________________________________________ 1. What preparations did you make before you engaged in this type of business or job? ________________________________________________________ ________________________________________________________ _______________________________________________________. 2. What special skills and characteristics do you have that is related with your business or job? ________________________________________________________ ________________________________________________________ _______________________________________________________. 3. How did you solve business-related problems during the early years of your business operation? ________________________________________________________ ________________________________________________________ _______________________________________________________. 4. Did you follow the tips from a successful businessman or practitioner before you engaged in your business? ________________________________________________________ ________________________________________________________ _______________________________________________________. 5. What best business practices can you share with aspiring entrepreneurs? ________________________________________________________ ________________________________________________________ _______________________________________________________. 6. What do you think are the salient characteristics, attributes, lifestyle, skills and traits that made you successful in your business or job? ________________________________________________________ ________________________________________________________ ______________________________________________________.
  25. 25. LM – WELLNESS MASSAGE Grade 10 25 Directions: Copy the tables below in your notebook or in a separate sheet of paper. Gather the needed information from the interview to supply answer/s to row 1 in the table below, after which, fill out the second row with your PECs. Personal Entrepreneurial Competencies Characteristics Attributes Lifestyles Skills Traits Successful Entrepreneur in the province My PECs Using the information on the table above, analyze and reflect on the similarities and differences in your answers. Put your reflection on the table below. Write your conclusion on the space provided below. Personal Entrepreneurial Competencies Similarities Differences Characteristics Attributes Lifestyles Skills
  26. 26. LM – WELLNESS MASSAGE Grade 10 26 Traits Conclusion: ________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ _____________________________________________________________. After performing the activities on the importance of PECs, let‘s determine how much you have learned. Perform the Task 6 to determine how well you have understood the lesson. Task 6: Preparation of a Plan of Action Directions: Use a separate sheet of paper / in your notebook the information generated from task 5 (Interview) and prepare an action plan that indicates alignment of your PECs to the PECs of a successful entrepreneur in Wellness Massage in your province. Objective Area Activities Strategies Time Frame Expected Outcome To align my PECs with the PECs of a successful entrepreneur in Wellness Massage. Characteristics Skills Transfer
  27. 27. LM – WELLNESS MASSAGE Grade 10 27 Attribute Traits Task 7: Essential Questions Directions: Read and study the following questions below. You may use a separate sheet of paper or your notebook to write your answers. 1. Why is there a need to compare and align your PECs with the PECs of a successful entrepreneur? ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ______________________________________________. 2. How does your action plan help sustain your strong PECs and/or address your development areas? ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________
  28. 28. LM – WELLNESS MASSAGE Grade 10 28 ________________________________________________________ ______________________________________________. 3. What plan of action would you do to address your development areas? ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________.
  29. 29. LM – WELLNESS MASSAGE Grade 10 29 ENVIRONMENT AND MARKET (EM) Content Standards Performance Standards The learner demonstrates understanding of environment and market in Wellness Massage in one‘s province. The learner independently creates a business vicinity map reflective of potential market in Wellness Massage in a province. Quarter I Time Allotment: 4 hours Module 2 Environment and Market Introduction Aspiring entrepreneur need to explore the economic, cultural, and social conditions prevailing in an area. Needs and wants of the people in a certain area that are not met may be considered business opportunities. Identifying the needs of the community, its resources, available raw materials, skills, and appropriate technology can help a new entrepreneur seize business opportunities. To be successful in any kind of business venture, potential entrepreneurs should look closely at the environment and market. They should always be watchful of existing opportunities and constraints, and to take calculated risks. The opportunities in the business environment are factors that provide possibilities for a business to expand and make more profit. Constraints, on the other hand, are factors that limit business growth, hence reduce the chance of generating profit. One of the best ways to evaluate opportunities and constraints is to conduct a Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. SWOT Analysis is a managerial tool used to assess the environment. It is used to gather important information which is then used in strategic planning. Strengths and weaknesses are internal in an organization. They relate to resources owned by an organization that you have control over and also the extent of its marketing.
  30. 30. LM – WELLNESS MASSAGE Grade 10 30 Opportunities and threats exist in the external environment. Opportunities relate to the market, new technologies, and the external factors such as government policies, climate, and trends. Threats replace what the competitors are doing. It also includes legal and other constraints. Now that you have read some important considerations to explore to be successful in any business, you are now ready to explore more about the environment and market. To begin with, let‘s find out the competencies that you will master as you finish this module. Objectives At the end of this module, you are expected to:  identify what is of ―value‖ to the customer,  identify the customer to sell to,  explain what makes a product unique and competitive,  apply creativity and innovative techniques to develop marketable products, and  employ a unique selling proposition (USP) to a product and/or service. Now that you have an idea about the things you will learn, take the first challenge in this module – the pre-assessment.
  31. 31. LM – WELLNESS MASSAGE Grade 10 31 Pre-assessment Task 1: MultipleChoice DIRECTIONS: Choose the letter of the best answer. Write your answer on a separate sheet of paper. 1. It is generated by examining the goods and services sold in the community. A. business creation C. business concept B. business pricing D. business idea 2. It is a process of making new products which will be sold to the customers. A. product analysis C. product development B. product conceptualization D. product implementation 3. These are luxuries, advantages and desires that every individual considers beyond necessary. A. wants C. requirements B. desires D. needs 4. It is a factor or consideration presented by a seller as the reason that a product or service is different from and better than that of the competition. A. unique selling plan C. unique pricing policy B. unique selling proposition D. finding value-added 5. A stage in which the needs of the target market are identified, reviewed, and evaluated. A. concept development C. project development B. economic analysis D. refine specification 6. It is the introduction of new ideas to make the product and services more attractive and saleable to the target customers. A. new idea C. product development B. creativity D. innovation 7. It is a managerial tool used to assess the environment and to gather important information that can be used for strategic planning. A. scanning C. WOTSAnalysis B. SWOT Analysis D. surveyanalysis
  32. 32. LM – WELLNESS MASSAGE Grade 10 32 8. It is creating names, symbol, or designs that identifies and differentiates a product from the other products. A. product naming C. branding B. unique selling proposition D. tagline 9. It is a meaningful and unforgettable statement that captures the essence of the brand. A. product naming C. branding B. unique selling proposition D. tagline 10. These are things that people cannot live without. A. wants C. requirements B. desires D. needs Task 2: Guide Questions: Directions:Read and study the guide questions below. Use a separate sheetof paper to write your answer. 1. How does one determine the product or services to be produced and/or to be providedto the target customers? ________________________________________________________ ________________________________________________________ ________________________________________________________ 2. How does one select an entrepreneurial activity? ________________________________________________________ ________________________________________________________ ________________________________________________________ 3. When can one say that a certain product has ―value?‖ ________________________________________________________ ________________________________________________________ ________________________________________________________ 4. Does applying creativity to your product or services important? Why? ________________________________________________________ ________________________________________________________ ________________________________________________________
  33. 33. LM – WELLNESS MASSAGE Grade 10 33 5. How can one effectively respond to the needs of the target customer? ________________________________________________________ ________________________________________________________ ________________________________________________________ 6. From the viewpoint of business owner, discuss the importance of scanning the environment and market in generating business ideas. ________________________________________________________ ________________________________________________________ ________________________________________________________ 7. Using self-assessment, explain the level of your confidence in formulating a business idea. ________________________________________________________ ________________________________________________________ ________________________________________________________ After the entire guide questions are answered and skills have been mastered, share insights/ideas with your classmates. Discuss your insights, personal knowledge, and relevant experiences on the topic to make it more exciting and engaging. Learning Goals and Target After reading and understanding the objectives of this module and having gone through the pre-assessment and guide questions, you will be asked to set your own personal goals. These goals will urge you to further achieve the ultimate objective of this module. In the end, these goals will motivate you to learn more about environment and market. Figure 2: Strategic process to reach the objectives of this module Goals and Targets Learning Activities Ultimate Goal
  34. 34. LM – WELLNESS MASSAGE Grade 10 34 Reading Resources and Instructional Activities After setting your own personal goals and targets in achieving the objectives of this module, you will have the opportunity to read and learn more about environment and market. You will also be given a chance to do practical exercises and activities to deepen your understanding of the topic. Product Development When we talk of product development,we are referring to a process of making a new product to be sold by a business or enterprise to its customers.Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly-defined customer‘s needs, wants and/or a market place. The term development in this module refers collectively to the entire process of identifying a market opportunity, creating a product to appeal to the identified market, and testing, modifying, and refining the product until itbecomesready for production. There are basic, yet vital questions that you can ask yourself about product development. When you find acceptable answers to them, you may now say that you are ready to develop a product and/or render services. These questions include the following: 1. For whom are the product/services aimed at? 2. What benefit will the customers expect from product/service? 3. How will the product/service differ from the existing brand? From its competitor? In addition, needs and wants of the people within an area should also be taken into big consideration. Everyone has his/her own needs and wants. However, each person has different concepts of needs and wants. Needs in business are the important things that an individual cannot live without in a society. These include: 1. basic commodities for consumption, 2. clothing and other personal belongings, 3. shelter, sanitation and health, and 4. education. Know
  35. 35. LM – WELLNESS MASSAGE Grade 10 35 Basic needs are essential to an individual to live with dignity and pride in a community. These needs can obviously help you generate business ideas and subsequently to product development. Wants are desires, luxury and extravagance that signify wealth and expensive way of living. Wants or desires are considered above all the basic necessities of life. Some examples of wants or desires are: fashion accessories,expensive shoes and clothes, travels, eating in an expensive restaurant, watching movies, concerts,having luxurious cars, wearing expensive jewelry and perfume, living in impressive homes, among others. Needs and wants of people are the basic indicators of the kind of business that you may engage in because it can serve as the measure of your success. Some other points that might be considered in business undertakings are the kind of people, their needs, wants, lifestyle, culture and tradition, and their social orientation. To summarize, product development entirely depends on the needs and wants of the customers. Another important issue to deal with is the key concepts of developing a product. The succeeding topic shall enlighten you about the procedure in coming up with a product. Concepts of Developing a Product Concept development is a critical phase in the development of a product. In this stage, the needs of the target market are identified, and competitive products are reviewed before the product specifications are defined. The product concept is selected along with an economic analysis to come up with an outline of how a product is being developed. Figure 3 shows the stages of concept development of a product.
  36. 36. LM – WELLNESS MASSAGE Grade 10 36 Figure 3: Stages of Concept Development The process of product development follows the following stages: 1. Identify customer needs: Using survey forms, interviews, researches, focus group discussions, and observations, an entrepreneur can easily identify customers‘ needs and wants. In this stage, the information that can be possibly gathered is product specifications (performance, taste, size, color, shape, life span of the product, etc.). This stage is very important because it would determine the product to be produced or provided. 2. Establish target specifications: Based on customers' needs and reviews of competitive products, you can now establish target specifications of the prospective new product and/or services. A target specification is essentially a wish-list. 3. Analyze competitive products: It is imperative to analyze existing competitive products to provide important information in establishing product or service specifications. Other products may exhibit successful design attributes that should be emulated or improved upon in the new product or service. 4. Generate product concepts:After having gone through with the previous processes, you may now develop a number of product concepts to illustrate Concept Development Identify Customer Needs Plan Remaining Development Project Establish Target Specifications Generate Product Concepts Select a Product Concept Analyze Competitive Products Refine Specifications Perform Economic Analysis
  37. 37. LM – WELLNESS MASSAGE Grade 10 37 the types of products or servicesthat are technically feasible and will best meet the requirements of the target specifications. 5. Select a product concept: Through the process of evaluation between attributes, a final concept is selected. After the final selection, additional market research can be applied to obtain feedback from certain key customers. 6. Refine product specifications: In this stage, product or services specifications are refined on the basis of input from the foregoing activities. Final specifications are the result of extensive study, expected service life, projected selling price among others are being considered in this stage. 7. Perform economic analysis: Throughout the process of product development, it is very important to always review and estimate the economic implications regarding development expenses, manufacturing costs, and selling price of the product or services to be offered or provided. 8. Plan the remaining development project:In this final stage of concept development, you can prepare a detailed development plan which includes list of activities, necessary resources and expenses, and development schedule with milestones for tracking progress. Finding Value People buy for a reason. There should be something in your product or service that would give consumers a good reason to go back and buy more. There must be something that will make you the best option for target customers; otherwise, they have no reason to buy what you are selling. This implies further, that you offer something to your customers that will make them value your product or service. The value you incorporate in your product is called value proposition. Value proposition is a believable collection of the most persuasive reasons why people should notice you and take the action you‘re asking for. It is what gets people moving, what makes people spend for your product or service.
  38. 38. LM – WELLNESS MASSAGE Grade 10 38 Innovation Innovation is the introduction of something new in your product or service. This may be a new idea, a new method, or a new device. If you want to increase your sales and profit, you must innovate. Some of the possible innovations for your products are change of packaging, improvement of taste, color, size, shape, and perhaps price. Some of the possible innovations in providing services are application of new and improved methods, additional featured services, and possibly freebies. Unique Selling Proposition (USP) Unique Selling Proposition is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. Before you can begin to sell your product or service to your target customers, you have to sell yourself in it. This is especially important when your product or service is similar to your competitors. USP requires careful analysis of other businesses' ads and marketing messages. If you analyze what they say or what they sell, not just their product or service characteristics, you can learn a great deal about how companies distinguish themselves from competitors. Here's how to discover your USP and how to use it to increase your sales and profit:  Use empathy: Put yourself in the shoes of your customers. Always focus on the needs of the target customers and forget falling in love with your own product or service. Always remember, you are making/providing this product not for yourself but for the target customers to eventually increase sales and earn profit. Essential question such as what could make them come back and ignore competition, should be asked to oneself. Most possible answers may be focused on quality, availability, convenience, cleanliness, and reliability of the product or service.  Identify customer’s desires. It is very important for you to understand and find out what drives and motivates your customers to buy your product or service. Make some effort to find out, analyze and utilize the information that motivates the customers in their decision to purchase the product or service.
  39. 39. LM – WELLNESS MASSAGE Grade 10 39  Discover customer’s genuine reasons for buying the product. Information is very important in decision making. A competitive entrepreneur always improve their products or services to provide satisfaction and of course retention of customers. As your business grows, you should always consider the process of asking your customers important information and questions that you can use to improve your product or service. To enhance your understanding of the topic previously presented, you will be tasked to form a group and arrange an interview with a successful entrepreneur or practitioner. You have to document this interview and present this to the whole class for reflection and appreciation. Task 3: Interview Directions: Selecta successful entrepreneur or practitioner. Conduct an interview using the set of questions below. Document the interview and present it to the class. Use a separate sheet of paper. 1. How did you identify your customers? ________________________________________________________ ________________________________________________________ ________________________________________________________ 2. What were your considerations in selecting your customers? ________________________________________________________ ________________________________________________________ ________________________________________________________ 3. Explain how your product or service became unique to other products. ________________________________________________________ ________________________________________________________ ________________________________________________________ 4. Did you consult somebody before you engaged in this business? Cite / give sample insights that you gained from the consultation. ________________________________________________________ ________________________________________________________ ________________________________________________________ Process
  40. 40. LM – WELLNESS MASSAGE Grade 10 40 5. What were your preparations before you started the actual business? ________________________________________________________ ________________________________________________________ ________________________________________________________ 6. What creative and innovative techniques did you adaption the development of your product or service? What was the effect of the innovative techniques to the sales and profits of your business? ________________________________________________________ ________________________________________________________ ________________________________________________________ 7. What strategy did you consider to create a unique selling proposition to your product or service? ________________________________________________________ ________________________________________________________ ________________________________________________________ Task 4: Browsing the Internet Directions: To deepen your understanding of the lesson, perform the following tasks: 1. Browse the internet and view the topics related to: a. customers‘ needs and wants b. techniques in identifying customers‘ needs and wants c. creativity or innovations in products and services d. unique selling proposition e. product development 2. Prepare a short narrative report about these topics and discuss it to the class. You can highlight the aspect that intensifies your knowledge of product development. Reflect and Understand
  41. 41. LM – WELLNESS MASSAGE Grade 10 41 Task 5: Product Conceptualization Directions: In a separate sheet of paper or in your notebook. Develop your own concept of your product or service by using the figures on this page.Use bullets in every stage of product conceptualization in listing important key ideas. 1. Identify Customers Need - - - 2. Target Specifications - - - - - - - - 3. Analyze a Competitive Product - - - - - - - 4. Generate Product Concept - - - - 5. Select a product Concept - - - - - - 6. Refine Product Specification - - - - - 7. Prepare a Development Plan - - - - - - - - Transfer
  42. 42. LM – WELLNESS MASSAGE Grade 10 42 Generating Ideas for Business The process of developing and generating a business idea is not a simple process. Some people come upwith a bunch of business ideas thatare not really feasible. There are two problems that arise; first is the excessive generation of ideas that can forever remain as a dreaming stage and the second is when they don‘t have ideas and don‘t want to become entrepreneurs. The most optimal way is to have a systematic approach in generating and selecting a business idea that can be transformed intoa real business. Here are some basic yet very important considerations thatcanbe used to generate possible ideas for business: 1. Examine existing goods and services. Are you satisfied with the product? What do other people who use the product say about it? How can it be improved? There are many ways of improving a product from the way it is made to the way it is packed and sold. You can also improve the materials used in crafting the product. In addition, you can introduce new ways of using the product, making it more useful and adaptable to the customers‘ many needs. When you are improving the product or enhancing it, you are doing an innovation. You can also do an invention by introducing an entirely new product to replace the old one. Business ideas may also be generated by examining what goods and services are sold outside the community. Very often, these products are sold in a form that can still be enhanced or improved. 2. Examine the present and future needs. Look and listen to what the customers, institutions, and communities are missing in terms of goods and services. Sometimes, these needs are already obvious and identified right away. Other needs are not that obvious because they can only be identified later on, in the event of certain development in the community. For example, a province will have its electrification facility in the next six months. Only by that time will the entrepreneur could think of electrically- Know
  43. 43. LM – WELLNESS MASSAGE Grade 10 43 powered or generated business such as photo copying, computer service, digital printing, etc. 3. Examine how the needs are being satisfied. Needs for the products and services are referred to as market demand. To satisfy these needs is to supply the products and services that meet the demands of the market. The term market refers to whoever will use or buy the products or services, and these may be people or institutions such as other businesses, establishments, organizations, or government agencies. There is a very good business opportunity when there is absolutely no supply to a pressing market demand. Businesses or industries in the locality also have needs for goods and services. Their needs for raw materials, maintenance, and other services such as selling and distribution are good sources of ideas for business. 4. Examine the available resources. Observe what materials or skills are available in abundance in your area. A business can be started out of available raw materials by selling them in raw form and by processing and manufacturing them into finished products. For example, in a copra- producing town, there will be many coconut husks and shells available as ―waste‖ products. These can be collected and made into coco rags or doormats and charcoal bricks and sold profitably outside the community. A group of people in your neighborhood may have some special skills that can be harnessed for business. For example, women in the Mountain Province possess loom weaving skills that have been passed on from one generation to another. Some communities set up weaving businesses to produce blankets, decorative, and various souvenir items for sale to tourists and lowlanders. Business ideas can come from your own skills. The work and experience you may have in agricultural arts, industrial arts, home economics, or ICT classes will provide you with business opportunities to acquire the needed skills which will earn you extra income should you decide to engage in income-generating activities. With your skills, you may also tinker around with various things in your spare time. Many products are invented this way.
  44. 44. LM – WELLNESS MASSAGE Grade 10 44 5. Read magazines, news articles, and other publications on new products and techniques or advances in technology. You can pick up new business ideas from magazines such as Newsweek, Reader‘s Digest, Business Magazines, ―Go Negosyo‖, Know About Business (KAB) materials, and Small-Industry Journal. The Internet also serves as a library where you may browse and surf on possible businesses. It will also guide you on how to put the right product in the right place, at the right price, and at the right time. Key Concepts of Selecting a Business Idea Once you have identified business opportunities, you will eventually see that there are many possibilities available for you. It is very unlikely that you will have enough resources to pursue all of them at once. You have to select the most promising one among hundreds of ideas. It will be good to do this in stages. In the first stage, you screen your ideas to narrow them down to about few choices. In the next stage, trim down the choices to two options. In the final stage, choose between the two and decide which business idea is worth pursuing. In screening your ideas, examine each one in terms of the following guide questions: 1. How much capital is needed to put up the business? 2. Where should the business be located? 3. How big is the demand for the product? Do many people need this product and will continue to need it for a long time? 4. How is the demand met? Who are processing the products to meet the needs (competition or demand)? How much of the need is now being met (supply)? 5. Do you have the background and experiences needed to run this particular business? 6. Will the business be legal and not against any existing or foreseeable government regulation? 7. Is the business in line with your interest and expertise? Your answers to these questions will be helpful in screening which ones among your many ideas are worth examining further and worth pursuing.
  45. 45. LM – WELLNESS MASSAGE Grade 10 45 Branding Branding is a marketing practice of creating a name, a symbol or design that identifies and differentiates product or services from the rest. It is also a promise to your customers. It tells them what they can expect from your product or service and it differentiates your offerings from other competitors. Your brand is derived from who you are, who you want to be and what people perceive you to be. Branding is one of the most important aspects in any business. An effective brand strategy gives you a major edge in increasingly competitive markets. A good product can: - deliver message clearly, - confirm credibility, - connect to target prospect, - motivate buyers, and - concretizeuser loyalty. Here are simple tips to publicize your brand:  Develop a tagline. Write a statement that is meaningful, impressive, and easy to remember to capture the essence of your brand.  Design a logo. Create a logo symbolic of your business and consistent with your tagline and displace it strategically.  Write a brand message. Select a key message to communicate about your brand.  Sustain a brand quality. Deliver a promise of quality through your brand.  Practiceconsistency. Be reliable and consistent to what your brand means in your business.
  46. 46. LM – WELLNESS MASSAGE Grade 10 46 In generating a business idea, you should first identify the type of business suited to your business idea. You should analyze and scan the potential environment, study the marketing practices and strategies of your competitors, analyze strengths, weaknesses, opportunities, and threats in your environment to ensure that the products or services you are planning to offer will be patronized and within easy reach of target consumers. How to conduct SWOT Analysis:  Be realistic about the strengths and weaknesses of your business when conducting SWOTAnalysis.  SWOT Analysis should distinguish between where your business is today, and where it can be in the future.  SWOT Analysis should always be specific. Avoid any gray areas.  Always apply SWOT Analysis in relation to your competition, i.e. better thanor worse than your competition.  Keep your SWOT Analysis short and simple. Avoid complexity and over analysis.  SWOT Analysis is subjective. Task 6: SWOT Analysis Directions: In a separate sheet of paper or in your notebook list down all your observations for your business idea.Categorize your observations according to strengths, weakness, opportunities and treats. After carefully listing them down, use the stated strategies to come up with a sound analysis, activities and best business idea. Process
  47. 47. LM – WELLNESS MASSAGE Grade 10 47 Strategies:  SW- Maximize on the Strengths to overcome the internal Weakness.  OW- Capitalize on the Opportunities to eliminate the internal weakness.  ST - Maximize on your Strengths to eliminate the external Threats.  OT - Take advantage of the available Opportunities to eliminate the external threats. Strength (S) Weaknesses (W) - - - - - - - - - - - - Opportunities (O) Threats (T) - - - - - - - - - - - -
  48. 48. LM – WELLNESS MASSAGE Grade 10 48 Analysis: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Activities: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ My Best Business Idea: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ To deepen your understanding of the topics previously discussed, you will be asked to perform the following activities: Task 7: Extra Reading and Video Viewing Reading books and watching videos have been considered as some of the most effective educational activities that can help learners broaden their understanding on a certain topic. In this particular task, you will be asked to conduct extra reading and video viewing on the Internetwith the following topics: A. Steps in selecting a business idea B. Criteria of a viable business idea C. Benefits of a good brand D. Ways on developing a brand After successfully performing the assigned task, make a narrative report about it and share it with the class. Reflect and Understand
  49. 49. LM – WELLNESS MASSAGE Grade 10 49 Task 8: Designing a Logo Directions: In a separate sheet of paper or in your notebook draw a logo that you will use in your business. Provide a simple statement to describe your logo. Transfer Tagline Logo
  50. 50. LM – WELLNESS MASSAGE Grade 10 50 Task 9: Making My Own Vicinity Map Directions: In a separate sheet of paper or in your notebook draw a vicinity map reflective of potential market in Wellness Massage in your province. Provide a simple statement to describe your map. Vicinity Map
  51. 51. LM – WELLNESS MASSAGE Grade 10 51 Overview What does it mean to focus on wellness? Even during the ancient times, people were aware on curing ailments. Massage was introduced and found in the caves. Wall drawings and paintings were shown to people massaging each other. A mixture of artifacts also found which contain traces of fats and oils mixed with herbs. These indicate that lubricants may have been used, perhaps for healing, soothing or beautifying purposes. Nowadays, the traces of these curing ailments are very visible to us. Different massage techniques are now being practiced. The essence of enhancing the life style of everyone is to protect ones physical well-being and to improve his ability in coping up stressors. Frequently, these are simple techniques that most people just don't give attention to. How many times we said or heard others say, "I don't have time to exercise" or "I don't have time to relax?" Thus, a very important contributor to wellness is attitude: a thought process that influences the way a person approaches dealing with life. This motivated most of the health professionals focus on treating these ailments and several wellness programs are being implemented in offices, hotels and even schools respectively. Also, wellness massage parlors are now sprouting anywhere. Their focus is to encourage everyone to kick unhealthy habits as well as to develop a sustainable plan to maintain their health and wellness. This also helps to take preventive measures to control illnesses and unhealthy behavior in an attempt to manage the cost of health care, reduce absenteeism and improve morale. Having thought of busy schedule now is the time to plan your wellness program! QUARTER 1 PLAN THE WELLNESS PROGRAM OF CLIENTS
  52. 52. LM – WELLNESS MASSAGE Grade 10 52 A. Multiple Choice Directions:Choose the letter of the correct answer. Write the letter of your choice in your quiz notebook. 1. This refers to the type of massage treatment commonly in some spa and hair salons. A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction 2. As early as 3000 BC, who among the nationalities practiced massage to cure ailments and improve general health. A. Chinese B. Japanese C. Vietnamese D. Swedish 3. The Greek physician who used massage with oils and herbs to treat medical conditions and diseases. A. Herodicus B. Abacus C. Hepartacus D. Eherodicus 4. The most widely used form of massage used for relaxation. A. body massage B. stone massage C. sports massage D. pregnancy massage Pre-Test 1 Lesson Objective: The learner demonstrates understanding of the skills and knowledge required to consult with client/s and select and sequence a range of wellness massage techniques as a program
  53. 53. LM – WELLNESS MASSAGE Grade 10 53 5. A rapidly growing field encompasses athletic training massage, and massage designed to help an athlete prepare for competition and recover from competing. A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction 6. The lymphatic drainage system removes excess _______. A.fats B.fluid C. water D. sweat from all over the body, returning it into the bloodstream 7. This can be done as an introduction to massage for clients who may not come in for an office massage, or can be a continuing form of stress- reduction therapy when done on a regular basis, as in the office setting A. Chair Massage B. Pampering C. Chiropractic adjunct D. Relaxation/stress/ stress reduction 8. This details will enable you to contact the client quickly should you need to cancel or change an appointment or for any other reason. A. personal records B. doctors records C, physical records D. school records 9. The type of massage used for stress reduction. A. Chair Massage B. Pampering C. Chiropractic adjunct D. Relaxation/stress/ stress reduction 10. Some massage therapists focus on the shifts in awareness and psychological insight that can be brought about with massage.
  54. 54. LM – WELLNESS MASSAGE Grade 10 54 A. Transformational or psychotherapeutic massage B. Pampering C. Sports Massage D. Relaxation/stress/ stress reduction. 11. Per Henrik Ling developed a system of passive and active exercises knownas ‗Swedish Remedial Gymnastics‘ and also a system of massagemovements. Ling used the terms, except one (1) A. ‗effleurage‘, B. ‗petrissage‘, C. ‗vibration‘, D. ventilation 12. These details will indicate whether massage will be helpful to this client and will influence the type of massage to be given, A. Past Personal Information B. Past Medical History C. Present Medical History D. Present Personal Information 13. Massage that releases the chronic patterns of tension in the body. A. deep tissue massage B. stone massage C. sports massage D. hand massage 14. Different origin of the word massage are the following except one, A. mass B. mass’h C. masser D. massege 15. These details indicate whether massage would be suitable for the client. A. Massage Analysis B. Arabic Analysis C. Therapeutic Analysis D. Psychological Analysis
  55. 55. LM – WELLNESS MASSAGE Grade 10 55 16. All are included in the five elements of balance except A. water B. metal C. earth D. air 17. Which statement is true? A. metal controls wood B. earth controls fire C. fire controls wood D. wood controls metal 18. _______details that will enable to contact the client quickly. A. massage analysis B. personal details C. contra-indication D. other information 19. A kind massage that uses heated stones during the treatment A. deep tissue massage B. sports massage C. relexology D. stone massage 20. The following programs can be offered in a massage salon except. A. pedicure B. manicure C. weight management D.face surgery Got perfect? CONGRATULATIONS! You may now proceed to the next topic. Not perfect? Go over your previous topic and review the content.
  56. 56. LM – WELLNESS MASSAGE Grade 10 56 Learning Outcome  Discuss the concept of wellness  Discuss the health and healing concept of wellness massage  Explain wellness massage services and products History and Development Massage in Ancient Times The earliest evidence of massage being used is found in the cavepaintings of ancient cave dwellers. These wall drawings and paintings show people massaging each other. Variousartifacts also found contain traces of fats and oils mixed with herbs. These indicate thatlubricants may have been used, perhaps for healing, soothing or beautifying purposes. As early as 3000 BC, the Chinese practiced massage to cure ailments and improve generalhealth. Records of this can be found in the British Museum. Ancient Chinese books record listsof massage movements with descriptions of their technique. One of these books, The Cong Fauof Tao- Tse, also contains lists of exercises and massage used to improve general health andwell-being. The Chinese found that pressure techniques were very effective on specific pointsand they developed special techniques called amma (see Figure 1). This was the beginningof the development of acupressure and acupuncture. Know
  57. 57. LM – WELLNESS MASSAGE Grade 10 57 Ancient Chinese acupuncture and massagestudy figure, showing treatment points. This ancient Persian document shows bathing and massage in a Turkish bath. These massage techniques spread to Japan, where they were further developed. The Japanese used similar pressure techniques on specific
  58. 58. LM – WELLNESS MASSAGE Grade 10 58 points, which they called tsubo. This form of massage has been practiced over the centuries; it has recently regained recognition and popularity and is now known as shiatsu. Many therapists have studied these techniques, which they combine with other forms of treatment for the benefit of their clients. Records show that the Hindus practiced massage as part of their hygiene routines. A sacred book called the Ayur-Veda (The Art of Life), which was written around 1800 BC, describes how shampooing and rubbing were used to reduce fatigue and promote well-being and cleanliness. The Egyptians and Persians used massage for cosmetic as well as therapeutic effects (see Figure 2). They mixed fats, oils, herbs and resins for care of the skin and beautifying the body and face. Pots and jars containing these creams have been found in Egyptian tombs. Cleopatra is said to have bathed in milk and then to have been massaged with aromatic oils and creams by her handmaidens. The practice of massage spread from the east into Europe, where it was well established by 500 BC. Massage in Classical Greece and Rome The Greeks believed in the cultivation of a healthy mind and body, which is similar to the ‗holistic approach‘ practised by many people today. Rituals of bathing, massage, exercise or dancing were practised by men and women. They encouraged the pursuit of physical fitness and organised regular sporting, gymnastic and athletic competitions. Massage was used before events to improve performance and after events to relieve fatigue and aid recovery. Gladiators and soldiers were massaged before battle to give vigour and promote fitness and health, and afterwards to aid recovery, healing and relaxation. Homer writes in the poem The Odyssey of Greek soldiers being rubbed with oils and anointed by beautiful women to aid their recovery and regain strength on return from battle. Around 500 BC the Greek physician Herodicus used massage with oils and herbs to treatmedical conditions and diseases. Hippocrates, who is now thought of as the father of medicine,was a pupil of Herodicus. He began to study the effects of massage on his patients. Heconcluded and recorded that ‗hard rubbing binds, soft rubbing loosens, much rubbing causesparts to waste but moderate rubbing makes them grow‘. Hippocrates also concluded that it wasmore beneficial to apply pressure in an upward direction, i.e. towards the heart, as we practisetoday. In Hippocrates‘ day, the function of the heart and the circulation of the blood were notknown. It is therefore remarkable that he
  59. 59. LM – WELLNESS MASSAGE Grade 10 59 reached this conclusion only by observing the effecton the tissues of different strokes. With our knowledge of the heart and circulating blood weunderstand why pressure upwards is more beneficial: the condition of the tissues improvesbecause deoxygenated blood and waste products are removed quickly as massage speeds up blood and lymph flow. Even without the benefit of this knowledge, Hippocrates taught his pupils that massage movements should be performed with pressure upwards to promote healing. The Romans followed similar routines to the Greeks. They practised bathing, exercise andmassage for health and social relaxation. Large private and public baths were built. Theseincluded water baths and steam rooms, gymnasium and massage areas. The baths weremaintained at different temperatures and progress was made from cold to hot baths. Wealthy Romans would use these daily for cleansing, exercising, relaxing and socialising. Servants werealways in attendance, with oils and creams to massage their masters when required. TheRomans built similar baths in the countries that were conquered by their armies. Many suchbaths were built after the Roman conquest of Britain in 55 BC, and their ruins can be seen in Britain today in towns and cities such as Bath, Caerleon and St Albans. Massage techniquesrecorded from those times include manipulations known as squeezing, pinching orpummelling. They relate to the petrissage and percussion movements used today. The Dark Ages to the Renaissance Little is known about massage or health and beauty practices throughout the Dark and Middle Ages, i.e. from the decline of the Roman Empire around 500 AD until the Middle Ages around 1400 AD. Few records remain from those days of wars, strict religions, superstition and persecution. Little value was placed on education, the arts, physical health and fitness. Following this period came the Renaissance (rebirth) in 1450 AD. Interest in the arts and sciences flourished and there was renewed interest in health practices. Once again we see massage advocated and practiced for therapeutic purposes. In the sixteenth century, the French surgeon Ambroise Paré (1517–90) promoted and developed the use of massage. He was the personal physician to four French kings. He is reputed to have successfully treated Mary Queen of Scots with massage. Paré graded massage into gentle, medium and vigorous. We use similar categories today, namely soothing or relaxing, general, and stimulating. Many other physicians copied his methods and massage was established medically.
  60. 60. LM – WELLNESS MASSAGE Grade 10 60 The Development of Modern Massage Techniques Modern massage techniques have evolved mainly from a system developed by a Swedish physiologist called Per Henrik Ling (1776–1839). He developed a system of passive and active exercises known as ‗Swedish Remedial Gymnastics‘ and also a system of massage movements.Ling used the terms ‗effleurage‘, ‗petrissage‘, ‗vibration‘, ‗friction‘, ‗rolling‘ and ‗slapping‘. Most of these terms are still used today, but some changes and modifications have been made in the groupings and names of manipulations. Dr Johann Mezgner (1839–1909), a Dutch physician, developed massage for use in rehabilitation and used it successfully to treat many diseases and disorders. He adapted massage techniques in the light of his knowledge of anatomy and physiology. His theories, based on sound scientific principles, became accepted as medical practice and gained him many followers, particularly in Germany and America. The work of Ling and Mezgner established massage as an effective therapeutic treatment. Techniques were taught in medical schools and the beneficial effects became widely recognized and accepted in the medical field. In England, the eminent surgeon John Grosvenor (1742–1823) used massage to treat joints. He recommended massage for the treatment of rheumatism, gout and stiffness of joints. Nurses were encouraged to train and use massage for the treatment of patients, under the guidance of doctors. In 1894 a group of women founded the Society of Trained Masseuses. Rules and regulations for training and examinations for qualifying were established. These women raised standards and fought to establish massage therapy as a reputable profession. Twentieth-Century Developments During the First World War the demand for massage to treat the injured grew and many more massage therapists were trained. Membership of the Society of Trained Masseuses grew and in 1920 it amalgamated with the Institute of Massage and Remedial Exercise. In recognition of the valuable work contributed by its members during the war, a Royal Charter was granted and the title was changed to the Chartered Society of Massage and Medical Gymnastics. The title was changed again in 1943 and became the Chartered Society of Physiotherapy. In 1964 its members became state registered. This protected and gave status to those qualified therapists who
  61. 61. LM – WELLNESS MASSAGE Grade 10 61 were practicing in clinics and hospitals, and made it impossible for those without a recognized qualification to practice in hospitals. With the development of alternative electrical-based treatments, the use of massage to treat medical conditions declined. There was rapid growth in electrotherapy and eventually massageceased to be part of physiotherapy training. It became little used as a therapeutic treatment in hospitals. There was, however, a continuing demand for massage in clinics, health farms, fitness and leisure centres. In 1966 the City and Guilds of London Institute explored the possibility of establishing a coursein beauty therapy to include massage. This course would provide thorough training, backgroundknowledge and a recognized professional qualification that ensured a high standard of practice.In 1968 the first full-time course was offered in colleges of further education. The BritishAssociation of Beauty Therapists and Cosmetologists, the International Health and BeautyCouncil and other organisations also developed courses and offered certificates and diplomas.The growth in complementary medicine and the holistic approach to health has increased thedemands for well- qualified practitioners, not only in massage but also in aromatherapy,reflexology, shiatsu etc. Courses are now validated by the Health and Beauty Therapy TrainingBoard and therapists must meet the criteria of the National Council of Vocational Qualifications. Time Travel: Enhancement Activity
  62. 62. LM – WELLNESS MASSAGE Grade 10 62 Let‘s create a general history of massage using the given timeline. Let ‘s read more about... Health Concepts of Massage 3000 B.C. 1800 B.C. 500 B.C. 1570-1590 1776-1839 1839 - 1909 1450 A.D. 500 A.D – 1400 A.D. 1894 1968
  63. 63. LM – WELLNESS MASSAGE Grade 10 63 Massage therapist are trained to focus on the fact that the bodyis an integrated organism and that in order to treat a person effectively,we must look at the whole picture. This includes not only the physicalsymptoms but also the way other factors such as lifestyle, diet, and activitylevel relate back to the changes we are seeing in the body. When deciding how to treat a client, therapists must focus on restoringbalance to the system. Gathering as much information as possible about the client sowe can see how the body has changed its function and work to correctthe system. Harmony of the Three Faculties (Mind, Body, Emotion) The International Spa Association(ISPA) Education Committee developed the10 Elements of the Spa Experience image shown. Their goalwas ―to help define the elusive and ever changingnature of the spa experience‖ and to ―create a foundation,a common language, and career path for theemerging spa professional.‖ Many concepts, importantto the practice of spa, emerge from the ISPA‘s dialogaround the 10 Elements image. The most importantperhaps is the idea of integration. Everything isconnected. Feeling beautiful, feeling joyous, feeling healthy, and feeling energetic are signs of a balancedlife. A balanced life requires both reflection and action.Spas provide a space where clients can
  64. 64. LM – WELLNESS MASSAGE Grade 10 64 experience eachelement represented in the image and reflect on itspresence or absence in their lives. Movement andtouch is anappreciation of beauty, it is also our connection to the environment, cultural expression, social contribution, the healingquality of water, and nourishment both of the bodyand the soul are the essential concepts on which spais founded. The spa experience can be life changing.Far from being just a luxury, spa therapy represents the bold first step toward a better form of health care. Its future is in the hands of those dedicated therapistsand visionary spa owners who have the ability to providea space where clients can experience balance andcelebrate life while receiving exceptional care. Balance of Five Elements(Wood, Fire, Water, Metal, Earth) Thousands of years ago, people lived in a very close and interactive way with Nature. They were affected by seasonal changes and whether much more than we are today. Day in and day out the patterns of the seasons were observed and interactions between the elements were understood. If there was a drought, there would be fire. Too much rain would bring flooding and dampness. Springtime brought activity and planting ; winter was a time to rest and reflect. In China, this observation of the season and elements was also applied to our bodies and used as a way to heal illness and understand health. This tradition views the world as being made up of Five elements. These five elements (also known as the Five Phases) are: Wood, Fire, Earth, Metal and Water. Each element has many associated qualities. Each element also has a season, color, taste and Yin/Yang Organ Meridian pair that reflect some of those qualities.
  65. 65. LM – WELLNESS MASSAGE Grade 10 65 The Control Cycle balances the Creation Cycle by inhibiting or suppressing the energy of the elements connected by lines to make a five pointed star.  METAL controls WOOD by cutting it  WOOD controls Earth by holding it in place with roots.  EARTH controls WATER by containing and absorbing it  WATER controls FIRE by extinguishing it.  FIRE controls METAL be melting it. Identifying the Vital Information of the Client I. PERSONAL DETAILS - These details will enable you to contact the client quickly should you need to cancel or change an appointment or for any other reason. They will also enable you to seek advice from his/her doctor should this be necessary.  Name  Address  Date of birth  Status  Home and work telephone numbers  Occupation  Doctor‘s name, address and telephone number
  66. 66. LM – WELLNESS MASSAGE Grade 10 66  Vital signs/ BP Temperature II. MASSAGE ANALYSIS - These details will again highlight contra- indications that will indicate whether massage would be suitable for the client. They will also provide information regarding the client‘s previous experience of massage. Did s/he find it beneficial; are there any preferences, likes and dislikes that should be recorded?  contra-indications  has client received massage in the past?  how long ago? III. OTHER INFORMATION - This information will help you formulate the best treatment plan to meet the needs of the client. The plan should then be fully explained to the client; s/he must be given the opportunity to ask questions and given full answers to allay any concerns or fears. The long term objective, the cost and timing must be agreed and a consent form signed by the client reasons for requesting massage expectations from the treatment any concerns or worries  number of sessions  did client benefit from the massage?  reasons for requesting massage CLIENT’S DATA REPORT SAMPLE:
  67. 67. LM – WELLNESS MASSAGE Grade 10 67 Health History 1. PAST MEDICAL HISTORY - These details will enable you to establish the client‘s state of health; the likelihood of any contra-indications as a result of past illnesses; whether particular care must be taken over certain areas and whether medical referral is necessary. If the client suffers from a condition that is an absolute contra-indication (see page 115 on), then massage must not be given.  surgical operations  pregnancies  serious illness 2. PRESENT MEDICAL HISTORY - These details will indicate whether massage will be helpful to this client and will influence the type of massage to be given, e.g. if the client is stressed then a relaxing massage will be the choice. If there is pain and stiffness then the massage will be adapted to meet these needs.  Medication  general health  current treatments  identification of stress: work, home or other sources Let’s Try Knowing your body and health condition would be a great help for a massage therapist to know what kind of treatment he/she will apply to you. Below are the lists of health conditions. Put a check in the column on the health conditions that you have. Yes No Cardio vascular problem Allergic reactions Fragile skin Under healing process A pin or plate is inserted in your bone Enhancement Activity
  68. 68. LM – WELLNESS MASSAGE Grade 10 68 CONTRA-INDICATION Understanding contra-indications Massage must always be given to bring about improvement, either of specific conditions, or the general well-being of each client. Clients should always feel that the treatment is beneficial and helping them to achieve their desired results. Massage should never be given if there is any risk of harming the client or making any condition worse. The effects of massage may be harmful in certain circumstances. The following explanations will help you to understand why massage should not be carried out if certain conditions are present. There are dangers associated with the following: 1. Cardio-vascular problems Massage is thought to increase blood flow, which is desirable in many conditions, but can be dangerous in others. 2. Lymphatic drainage The lymphatic system removes excess fluid from all over the body, returning it into the bloodstream. Because massage increaseslymphatic flow, the rate in which these toxic substances are carriedand spread around the body is increased. Be particularly aware if theclient has swollen or painful lymph glands; do not massage, and seek medical advice. 3. Skin contact and friction As the hands move over the client‘s skin, any bacterial, viral or fungal infections can be spread over the skin to a non-infected area or onto the therapist‘s hands. Infections may be transmitted from client to therapist or from therapist to client in this way. 4. The healing process Any injury or damage to the tissues or fractures of bones must be allowed to heal completely before massage is given to the area. If massage is given before healing is complete, there is a danger of further damage to the tissues and delaying the healing process. 5. Pins and plates If massage is performed over an area where pins and plates have been inserted to stabilise bones and joints, there is a danger of their becoming loose, and also, through the pressure of massage over any
  69. 69. LM – WELLNESS MASSAGE Grade 10 69 protruding parts, there is a danger of damaging the surrounding soft tissues. 6. Allergic reactions The oil or cream etc. used as the massage medium may cause an allergic reaction in some clients. This will produce an excessive erythema: the area becoming very red and hot or a rash may appear. Remove the medium immediately and wash in warm water. 7. Fragile skin There is always a danger of breaking down fragile, thin skin, causing open wounds. Particular care must be taken with diabetics and anyone on steroid treatments as the skin may be fragile and healing may be slow. Plenty of lubrication and light pressure only must be used. 8. Infections It is common sense to avoid touching anything infectious such as athlete‘s foot, eczema and also to treat someone if they have a contagious disease such as chicken fox. 9. Inflammation Deep massage worsens any type of inflammation, whether an inflamed injury, irritable bowels, or an inflamed arthritic joint,. Indications of inflammation include heat, pain or discomfort, swelling, and redness. Light, gentle stroking, however, may offer some relief and comfort. Threat undiagnosed inflammation under the skin (any unusual lump or bump) with caution, It may indicate a cyst that might burst or, more worryingly, a cancerous growth. 10.Cancer One school of thought postulates that massage can spread cancer through the lymphatic system. While this remains unproven and there is much evidence to dispute the theory, it is a good idea to obtain permission from a doctor before massaging people with cancer. 11.Pregnancy and Full Stomach During the first three months of pregnancy, do not massage with any pressure on the abdomen and lower back, this is the most common time period for miscarriage, and massage can stimulate contractions. During the two or three days of menstruation, massage on the abdomen and lower back may make bleeding heavier, check your partners preference before giving a massage. Avoid massaging if someone has just eaten, as the massage could make them feel nauseated.
  70. 70. LM – WELLNESS MASSAGE Grade 10 70 Guess the word. This game is also called “The charade” where the students will get the chance to remember the lesson in a fun way. Mechanics: 1. Group the students into two (2). 2. Write down the different contra indications on a piece of paper and place it on a ―Bowl of words‖ 3. Ask the group to assign somebody who will act out the contra indications written on a piece of paper which he/she earlier picked on a ―bowl of words‖. 4. The remaining members of each team will get the chance to say their guess in 1 minute time. 5. If the group have not give the correct answer the contender of other group get the chance to guess the word. 6. The group who got 3 correct answers will be announced as the winner. How to create Inter/Intra Personal Relationship Information Gatheringis important for the following reasons to establish inter/intra personal relationship:  Establishes a rapport with the client and put her/him at ease  Develops mutual trust and gain the client‘s confidence  to gain information on the client‘s past and present state of mental and physical health  to identify the client‘s needs and expectations of the treatment  to establish the most appropriate form of treatment and to discuss and agree this with theclient  to explain the treatment fully to the client, including the procedure, expected effects,  to answer queries and questions related to the treatment and to allay doubts and fears. Enhancement Activity

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