How will customers find your listing when they don’t even know you exist? You could pay for ads, or you can also leverage Search Engine Optimization. Amazon thought leader Scott Voelker shares his strategies for setting up a listing for SEO success.

1. The Secret Sauce
Give Amazon What They Want and
They Will Help Sell Your Product
(OPTIMIZED LISTING + SALES = RANKING

2. Understand The Platform
FIRST…
How it works

3. Buyer Searches for Product
[Keyword]

4. Amazon Lists Relevant Products

5. Buyer Lands on Page 1

6. Buyer Clicks on Product

7. Buyer Purchases Product

8. The SALE is MADE!
AMAZON gives some Keyword LOVE :-)

9. The BIG Question?
How do we RANK on Page 1

10. SALES and Relevancy

11. Feed Amazon
Give Amazon What They Want and
They Will Help You Sell Your Product!

12. Additional
Marketing!

13. OPTIMIZE Your Listing
(Before Launch)

14. Optimized Listing
1. Keywords Included in Title
2. Professional Images (Attention)
3. Bullets (Benefits & Features)
4. Description (Benefits & Features)
5. Backend Search Terms (Keywords)

15. Keyword Loaded Title

16. Optimized Listing

17. Pictures
Increase
Conversions Thumbnails [Attention]

18. Images 101
1500 PX x 1500 PX
Lifestyle Shots
Packaging Shot
Quality Detail

19. Optimized Bullets

20. Optimized Description

21. Relevant Search Keywords

22. Bonus: Speak to Your Customer

23. Ours is 100% Bamboo
Ours is Thicker Than Others

24. Rank for Page 1 Results
What’s it Going to Take?
Example: 10 Units Per Day Selling
(You Have to Match This Number)

25. How Amazon Ranks for Keyword?
The Bottom LINE!

26. Sales Boost - Launch

27. 3 Top Keywords

28. 1. Basic Optimization Comes First
Remember
2. SALES Drive Ranking for Keywords

29. *When someone searches using a keyword and buys your
product, Amazon will start to rank you for that keyword.
The RANKING PROCESS

30. Additional Ranking Technique
When someone clicks on your PPC Ad while searching a
keyword and buys your product, Amazon will start to
rank you for that keyword.

31. Amazon PPC (Pay Per Click)
1. Find Top 10 to 20 Keywords (Create Manual Campaign)
2. Set Daily Ad Budget - $25 per day- CPC $1
3. Run for 7 to 14 Days Then Download Search Term Report
4. Look at Data and Optimize Listing Further (Tip: Helps Ranking)
5. Spend more on the WINNERS and CUT the Losers!
Quick Start Strategy

32. RECAP - Optimizing for Sales
1. Keywords Included in Title
2. Professional Images (Attention)
3. Bullets (Benefits & Features)
4. Description (Benefits & Features)
5. Backend Search Terms (Keywords)
6. Drive Sales (Launch - PPC - Organic)