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The Million Dollar Case Study: Europe – Session #1, Finding Product Ideas

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The relaunching of the Million Dollar Case Study: we're going to find and launch a product in Europe.

Our mission to generate $1 Million dollars in revenue by scaling an Amazon business is taking us to Europe. Follow along with Greg Mercer and Kym Ellis as they expand internationally and cover the whole process from product research, to launching and growing a successful physical product on Amazon.co.uk.

Join us at: www.junglescout.com/mdcs-europe

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The Million Dollar Case Study: Europe – Session #1, Finding Product Ideas

  1. 1. SESSION 1: An Introduction To Selling On Amazon EU T H E M I L L I O N D O L L A R C A S E S T U D Y E U R O P E 💶
  2. 2. What opportunity are we discussing today?
  3. 3. How would your life change with an extra $4-5k/ month?
  4. 4. Out of the sellers we talked to, they would: ● Travel more ● Pay off debt ● Quit their job ● Invest in retirement ● Financial freedom...
  5. 5. What We Have Achieved So Far We’re on a journey to $1 Million. So far we have: ● Launched and scaled Jungle Stix which has sold $287k in the past 18 months 2016
  6. 6. What We Have Achieved So Far June 2017 Launched Jungle Snugs which is growing quickly, has sold $19k and became profitable
  7. 7. What We Have Achieved So Far Onwards… TBC, watch us find a product to launch in Europe ● Total to date: $306k - 30% of our goal to a million! August 2017 However, we need MORE sales for our mission to $1 Million...
  8. 8. ● A revised blueprint for finding product opportunities in different markets ● Searching for product ideas in European marketplaces ● Building a list of product ideas ● HOMEWORK: Tasks to complete before next week's session Today We Will Cover
  9. 9. Amazon Marketplace Share
  10. 10. We surveyed 2500 sellers and those who expanded into a second marketplace increased profits by 40% on average
  11. 11. “ It doesn't matter how much of the Million Dollar Case Study you have seen so far. We are starting from scratch in Europe! Learn alongside us as we go!
  12. 12. Don’t feel like you have to know everything I strongly encourage everyone to only learn what you need to know at the time, otherwise it can be overwhelming. Your first step in this process is finding a good product or niche. That is where most people get hung up, however, we are going to distill it into a few simple steps so you can easily replicate our success.
  13. 13. The Product Criteria Blueprint The main product criteria stays the same for FBA Private Label in Europe: Must have: ● Existing Solid Demand ● Low Competition ● Good Margins ● No Legal Issues Nice to have: ● Small/lightweight ● Easy to source and ship ● Able to improve ● Low Seasonality
  14. 14. The Revised Product Criteria Blueprint US Average monthly sales: Top 10 sellers: 3000 Number of reviews: 4 or more sellers with <50 reviews Selling price: >$18 UK Average monthly sales: Top 10 sellers: 1500 Number of reviews: 4 or more sellers with under <25 reviews Selling price: >£15 DE Average monthly sales: Top 10 sellers: 2000 Number of reviews: 4 or more sellers with under <25 reviews Selling price: >€16
  15. 15. Let’s Build A List Of Products ● 1. Find product ideas with the Web App ● 2. Dig into these ideas using Amazon & the Chrome Extension
  16. 16. Watch over our shoulder Let’s do some product research together...
  17. 17. Follow Along: Your Task For This Week 1. Create your own list of products (at least 30) and enter all of the relevant information (or download this from the Jungle Scout tools) 2.If you use the Web App, add your top products to the tracker to keep an eye on sales 3.Continue to add to list of ideas if you have time Download the template at: https://www.junglescout.com/session1-HW
  18. 18. Research To Launch Day: A Rough Guide Here’s a rough (subject to change) guide of what we (and you) are going to be doing each week in order to get a product launched in Europe: Week 1: Introduction & Initial Research Week 2: Advanced Product Research & Verification Week 3: Setting Up Your Business To Sell in Europe Week 4: Finding A Supplier Week 5: Supplier Outreach & Samples Week 6: Importing From China To Europe
  19. 19. Research To Launch Day: A Rough Guide Week 7: Planning for the future… Trademarks and Branding Week 8: Product Photography Week 9: Creating A Killer Product Listing Week 10: Europe Launch Strategy Week 11: Creating PPC Campaigns Week 12: Managing Taxes As An International Seller
  20. 20. Join Us Next WeekJoin us next Wednesday to go through our list of ideas and verify which ones could be profitable products to launch in Europe! 👍

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