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Million Dollar Case Study: Europe - Session #12 - Amazon Product Photography

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Find out the requirements for your products when it comes to Amazon Product Photography, including ideas for DIY photography and how to successfully hire a pro!

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Million Dollar Case Study: Europe - Session #12 - Amazon Product Photography

  1. 1. SESSION 3: Supplier Outreach & Product Selection T H E M I L L I O N D O L L A R C A S E S T U D Y E U R O P E
  2. 2. Enter at www.junglescout.com/giveaway and share your #MDCSchallenge update! 3 Winners selected every week for all of 2017, 1 Prize for Each Winner ▹ 1 Jungle Scout Pro Extension ▹ 2 Jungle Scout Web App ▹ Featured on the Website! Session 12 - Giveaway
  3. 3. Where are you in the #MDCSchallenge? Web App Winner Pro Extension
  4. 4. Where are you in the #MDCSchallenge? T T-Shirt Winner
  5. 5. Started from the bottom... ◍ Found a product and researched it thoroughly ◍ Found a supplier ◍ Solid branding and product spec ◍ Getting set up with VAT and EORI for UK/Europe ◍ Set up a strong supplier agreement ◍ Ordered inventory Today: Amazon product photography in detail
  6. 6. What We Will Cover ◍ Product photography considerations ◍ Amazon photography requirements ◍ How to take your own DIY product images ◍ Affordable equipment ◍ How to hire a professional ◍ Testing your images
  7. 7. Portraits Weddings Travel Products SELF TAUGHT!
  8. 8. Pictures tell a thousand words ● Main images ● Lifestyle images ● Packaging images ● Infographics ● Model images
  9. 9. What You Will Need Bare Minimum ◍ A main image on a white background ◍ Show the full product with no distractions ◍ Image at least 1000 px wide ◍ Square crop Recommended ◍ At least 9 good images to use up your full allowance ◍ One main image on a white background showing the full product with no distractions ◍ Images are 2000px wide or more ◍ A range of ‘other’ images including lifestyle, models and infographics www.amazon.co.uk/gp/help/customer/display.html?nodeId=200121750
  10. 10. The boring stuff... ◍ Size matters, ensure images are 2000px wide, preferably more ◍ RGB Color mode ◍ JPG or TIF (no photoshop or illustrator files) ◍ Naming conventions: Product identifier (ASIN, ISBN, EAN, JAN or UPC), followed by an optional 4 char variant code and file extension ◍ Example: B000123456.PT01.jpg
  11. 11. DIY ◍ Take your own photos ◍ Cost savings ◍ Takes up your time ◍ Invest in some basic equipment ◍ Some products hard to shoot by yourself DIY vs Professional Pay A Professional ◍ More expensive ◍ Takes less of your time ◍ High quality, images can be used time to come ◍ Requires a strong brief ◍ May need to hire 2 photographers for different styles
  12. 12. DIY Photography
  13. 13. Main Images: Using your smartphone Step 1: Set up a white background ● Use an ironed bedsheet ● Tables, boxes, chairs - improvise ● Or buy a lightbox or background to use ● Position near a natural light source
  14. 14. Main Images: Using your smartphone Step 2: Add an extra light source ● Find a desk lamp ● Purchase an LED light panel and tripod ● Turn on the light in the room ● Experiment!!
  15. 15. Main Images: Using your smartphone Step 3: Start taking photos ● Use your phone to take photos at different exposures and angles ● Ensure your focus is set ● Experiment!!
  16. 16. Main Images: Using your smartphone Step 4: Edit the best shots ● Use an app on your phone or import to a computer and use LR, PS, GIMP ● Try editing the following: Exposure, Shadows, Highlights, Contrast, Colour/Saturation, Clarity/Sharpen ● Experiment!!!!!! Before After
  17. 17. Photography Tips Composition, Angles, Frames, Lines: ● Play around with a few angles to show the product in the most dynamic way possible. ● The more white space you have around the product, the more room you have to edit. ● Lines are super important in photography. You want to position and frame your photo so that any vertical or horizontal lines created by the product are not at strange angles, causing disruption. ● Centre the product in the frame for a tight square crop – Remember, Amazon images are square, and your main image should fill 85% of that square. It might help to shoot the image as a square to begin with, rather than cropping it later.
  18. 18. Main Images: DIY Equipment You can buy this kit for cheap on Amazon! ◍ White lightbox ◍ LED light panel ◍ Tripods ◍ Reflectors ◍ Backdrops
  19. 19. Lifestyle Images ◍ Requires more artistic direction ◍ Could be shot with a smartphone or camera ◍ Source your own models and locations Top Tips: ◍ Lighting is everything, try and shoot on a nice day ◍ Don’t be afraid to try different compositions and angles, you can pick your favorites later ◍ Try using shallow depth of field, using portrait mode or a decent portrait lens
  20. 20. Lifestyle Images: DIY tips Think about: ◍ Who is your target audience? ◍ How will the product be used? ◍ Who will it be used by? ◍ What other items will support the scene?
  21. 21. Lifestyle Images: Equipment ◍ Decent dSLR or mirrorless camera ◍ Versatile portrait lens (50mm is a good call) ◍ A reflector ◍ Photo editing suite such as Lightroom, Photoshop or GIMP ◍ Try Fotor.com for a lightweight editing tool ◍ VSCO mobile app
  22. 22. Check Your Competition Much of my sleeping bag competition in the UK only has product images and infographics No lifestyle images showing the sleeping bags in use!
  23. 23. Main/Product Image Examples
  24. 24. Lifestyle Examples
  25. 25. Professional Photography
  26. 26. Costs Product Images (on plain background): ◍ From £15 / $20 per image upwards ◍ You usually pay more per photo if you are only request a few photos Lifestyle Images: ◍ Varies depending on brief, locations, models etc. ◍ Anything from a few hundred pounds to the thousands!
  27. 27. Finding A Photographer Search for freelancers: ◍ Upwork ◍ Fiverr ◍ People Per Hour ◍ FreeeUp Specialist Product Photography: www.productsphotography.co.u k www.shootmyproduct.co.uk www.curlygraphics.com www.productphotography.com (US)
  28. 28. Sending A Brief Give as much detailed information as possible! Give a brief and guide for each photograph you require and spare no details Also make sure you include: Product Name and Description Contact Details Brief Overview Number of Photographs Required Type of Photographs Required Models Required? Size of Product Technical Requirements Cropping File Names Product Delivery Deadline
  29. 29. A Note For The Future Don’t rely on your gut instincts to decide which images will bring in the most sales. Test your images scientifically using Splitly. ? ? ?
  30. 30. Follow Along: Your Homework 1. Decide whether to do DIY or professional photography (or both) 2. Hire your photographer, buy your kit, get shooting Note: I will be asking my supplier to send one of the first manufactured sleeping bags off for photography! Get all of the resources and links from this session: https://www.junglescout.com/session12-HW
  31. 31. Join Us Next Week Join us next Wednesday when Kym shares three things she wished she knew when starting! Register for FREE at junglescout.com/million

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