Keywords Research Method

1. KEYWORDS
RESEARCH

2. What is Keywords
Keywords are the actual words or phrases used
by customers in finding their desire products on
the web.
Types of Keywords
Primary or seed keywords - these were broad and
far- reaching words. (ex: ballpen)
Long-tail keywords - these were phrases or
combinations of several keywords.
(ex technical blue ballpen for student)

3. Importance of Amazon
Keywords Research
Amazon keyword research allows you to identify
the phrases and search terms customers are using
to find your product in the marketplace. By
plugging in the most product-relevant keywords
in your listing, your product can rank higher to get
to page one results (70% of Amazon customers
never click past the 1st page of search results - as
it is always on the middle part of page 1).
Proper keywords research will unlock the full
power of product listing.

4. Most users in Amazon roughly know what
product they want to locate and purchase, this
is why keywords are an integral part of Amazon
listing. The better the Amazon product was
optimized for search, the more people will find
the product, increasing potential sales.
Keywords research will provide search terms
that are highly related and relevant to a
product, the question is how do you pick the
right keywords for your Amazon product?

5. What is search engine
- is a software program that searches for results based
on users' queries.
- many might not realize but Amazon is considered a
search engine, majority of people who go to Amazon
and browse the site use the search bar to find the
product they are looking for.
-example of search engine
google, bing, yahoo, aol etc

6. Things to Consider on Keywords Research
Understanding Amazon SEO
SEO - (Search Engine Optimization) it is the
practice of increasing the quantity and quality
of traffic to your website through organic
search result.
Amazon SEO - it is the process of optimizing
your Amazon product listing to rank more
highly in Amazon searches related
keywords.

7. Things to Consider on Keywords Research
Deep Dive- Amazon SEO meaning
process of optimizing - this includes related
and relevant keywords
Amazon product listing - content/product
detailed page (Front-end and Backend search
terms)
to rank more - to organically show the
product in the search engine result page

8. Things to Consider on Keywords Research
Product Title Search Term
Bullet Points Subject Matter
Product Description
Enhanced Brand Content
Where to Find Keywords
Product Detail Page Back End

9. Make sure that keywords perform well in the
Amazon A9 algorithm as we all know that Amazon
algorithms are design in favor of customers.
Using software Tools
PPC Search Term Report
Brand Analytics
Amazon Search Bar
Results
Reviews
WHERE TO EXTRACT
KEYWORDS
Product Research
Listing Creation
Amazon PPC
Launching and
Giveaways
Uses of Keywords

10. Using Helium10 Amazon
Keyword Research Tool Can...
Improves Listing Visibility
The Amazon marketplace is
basically a search engine for
products. Use the Amazon Keyword
Research tool by Helium 10 to find
the most relevant keywords to
optimize your listing.

11. Using Helium10 Amazon
Keyword Research Tool Can...
Boost Product Ranking
By increasing your product
visibility, lift traffic and sales
for your product to convince
Amazon's A9 algorithm to
boost your product ranking
for the most profitable search
terms.

12. Using Helium10 Amazon
Keyword Research Tool Can...
RUN BETTER AMAZON PPC
Uncover thousands of broad
match, exact match, and long-
tail keyword opportunities for
your PPC campaigns. Or reveal
your competitors' keyword
strategy with a reverse ASIN
search.

13. Using Helium10 Amazon
Keyword Research Tool Can...
BUILD SALES VELOCITY
Getting on page one
organically or through
effective sponsored
campaigns will net your
product more sales to
effectively keep your
product ranking at the top.

14. Using Helium10 Amazon
Keyword Research Tool Can...
KEEP YOUR PRODUCT
RELEVANT
Amazon Keyword
Research Tool by Helium
10 equips you with the
most relevant keywords
that can capture traffic
from real customer search
queries on Amazon.

15. Keyword Research Using Seed
Keyword on Helium10 - Magnet
1
3
In entering the seed keyword you will discover thousands of long-
tail keywords and key phrase variations containing your seed
keyword. Your search will also return relative search volume, the
estimated number of competing products, and match type
(organic and sponsored). You can then use the keyword insights
to optimize your listing for greater product visibility or to drive
more traffic to your product page. We can use filters to get our
desired result.

16. Keyword Research Using
Product ASIN on Helium10 -
CEREBRO
1
3
Enter a product ASIN to help you reverse-engineer
a product’s Amazon SEO strategy. You can find out
exactly what keywords your competitors are using
to drive maximum traffic to their listings. Your
search will return all the unique keywords an ASIN
is currently ranking for. It’ll also reveal the relative
search volume for every keyword as well as an
ASIN’s organic and sponsored rank.

17. How to Perform Effective
Keyword Research 1
3
1.It is important to identify the top competitors in your
niche.
2.Refer to the top 5 to 15 keywords that customers are
currently using to find those products. Your product can
use and rank for those keywords through paid Amazon
advertising.
3.It is also important to expand your search to include long-
tail, non-English, and misspelled variations of your main
keywords to maximize opportunities to drive more traffic to
your listing.You’ll need to add them to your product listing
or advertising campaigns to fully optimize your Amazon SEO
strategy.
4.This means plugging these keywords into your product title,
description, bullet points, listing backend, or Sponsored
Product campaigns.

18. Contact Me
LET'S COLLABORATE!
mercedita.arcillas@gmail.com
EMAIL ADDRESS
Mercy Arcillas
SKYPE
www.linkedin.com/in/mercedita-arcillas
LINKEDIN