The I Wish was Contest used twitter as its platform of engagement.The contest required participants to tell us their wish for road safety

1. Golden Rule Contest
#BlowTheWhistle
30th and 31st October

2. Overview
• Golden Rule Contest conducted on twitter.
• The contest was based on the “ Golden Rule of
the Road”
• The participants needed to tweet to
@respecttheroad stating their “Golden Rule”
for the road using #BlowTheWhistle.
• Contest was conducted between 10AM and
6PM on the 30th and 31st of October 2013.

3. Tweet Stats

4. Tweet Stats

5. Trending All Over The Country

6. Treading all over the Country!

7. Media Reports
Indiatelevision.com
Link-
http://www.indiantelevision.c
om/mam/headlines/y2k13/n
ov/novmam04.php

8. Media Reports
Afaqs.com
Link-
http://www.afaqs.com/
media/media_newslets
/index.html?id=56932_
Blow+The+Whistle+for+
road+safety

9. RTR Salutes Sachin Contest
#RTRSalutesSachin
14th November 2013

10. Overview
• RTR Salutes Sachin Contest used both Twitter and
Facebook as its platform of engagement.
• The contest consisted of 12 questions that were
asked about Sachin Tendulkar.
• Each question was asked with a gap of 10 min.
• The participants needed to respond to
@respecttheroad with the correct answers to the
questions
• The fastest correct reply to all the questions was
declared the winner.

11. Tweet Stats
Reach : 1,35,769
2.69 Million
Impressions

12. Influencer Index Table

13. Trending all over the Country!

14. Facebook- Pre Contest Posts

15. The Questions

16. Facebook Stats
• 1,56,810 – Impressions.
• 10,643- Reach.
• 568 – Engagement.
• 251 - People talking about it.

17. I Wish Contest
#Iwish & #BlowTheWhistle
15th & 16th November, 2013

18. Overview
• The I Wish was Contest used twitter as its
platform of engagement.
• The contest required participants to tell us
their wish for road safety
• Each tweet had to sent using #IWish and
#BlowTheWhistle
• The most creative reply would win the
contest.

19. Tweet Stats
#IWish
Reach : 1.36
Million
2.11 Million
Impressions

20. Influencer Index Table
#IWish

21. Tweet Stats
#BlowTheWhistle
Reach : 98,034
7,24,186
Impressions

22. Influencer Index Table
#BlowTheWhistle

23. Trending all over India!
#IWish

24. Trending all over India!!
#BlowTheWhistle

25. THANK YOU