SlideShare a Scribd company logo
1 of 11
IIS Deemed to be University
Supply Chain Management of IKEA
Submitted By: Submitted To:
Gauri Sharma Dr. Chhavi Jain
Sr. Associate Professor
Supply Chain
Management Of
IKEA
IKEA
• IKEA was founded in 1943, in Sweden, by a man named Ingvar
Kamprad.
• Initially it offered items such as pens, wallets, picture frames,
jewelry, etc.
• In 1947, furniture was added to their product selection, followed
by personally designed pieces in 1955.
• It is known for selling disassembled furniture.
Supply Chain at IKEA involves a flow of production and
processes through each of the three industrial sectors:
Raw Material Manufacturing Distribution Retailer Consumer
Primary
Sector
Secondary
Sector Tertiary
Sector
Primary Sector
 IKEA designs its own products in Sweden, considering low price
for producing home furnishings.
 At the design stage, IKEA checks that products meet strict
requirements for function, efficient distribution, quality and impact on
the environment.
 Sources raw materials from over 1300 suppliers in 50 countries
and uses a number of trading services across the world.
 The team of IKEA negotiate prices with suppliers,
 Check the quality of materials,
 Analyze the environmental impacts that occur and ,
 Also keep an eye on the social and working conditions of
suppliers.
Secondary Sector
 Manufacturers within the secondary sector creates IKEA products
from raw materials. As the products move through the supply chain,
the process of value- added takes place.
 IKEA designs many of its products so that the smallest amount
of resources can make the best products.
 For e.g.: IKEA saves on resources by using hollow legs in
furniture.
Tertiary Sector
In the tertiary sector, IKEA’s retail stores
add value to manufactured goods by
providing a form of shopping different to
the usual high- street experience.
These meet the needs of the customers in a number of different ways :
 Each IKEA store is large and holds more than 9,500 products giving
lots of choice.
 Within each store, there are a number of realistic room settings that
enable customers to see what the products would look like in their
homes.
 The IKEA store is built on the concept of “ you do half, we do
half…together we save money “.
 Customers handpick product products using trolleys.
 IKEA provides catalogues and home delivery to save customer’s
time.
 IKEA stores have restaurants that provide Swedish dishes alongside
local food choices.
Some Suppliers Of IKEA
 Baosteel :- supply stainless steel for export only for IKEA
 Swedwood :- handles production of all wood-based furniture
 DyeCoo
 Royal Leather Industries Ltd.
 Kova Foam
Scm of ikea

More Related Content

What's hot

What's hot (12)

Ikea. presentation
Ikea. presentationIkea. presentation
Ikea. presentation
 
Ikea case study
Ikea case study Ikea case study
Ikea case study
 
Ikea Case study
Ikea Case studyIkea Case study
Ikea Case study
 
Ikea pranil
Ikea  pranilIkea  pranil
Ikea pranil
 
A project of IKEA
A project of IKEAA project of IKEA
A project of IKEA
 
Ikea case study
Ikea case studyIkea case study
Ikea case study
 
Ikea definitivo
Ikea definitivoIkea definitivo
Ikea definitivo
 
Ikea Presentation
Ikea PresentationIkea Presentation
Ikea Presentation
 
Ikea Brand Study
Ikea Brand StudyIkea Brand Study
Ikea Brand Study
 
IKEA & ROD New Product Launch
IKEA & ROD New Product LaunchIKEA & ROD New Product Launch
IKEA & ROD New Product Launch
 
Ikea mini case(pushkar saraf)
Ikea mini case(pushkar saraf)Ikea mini case(pushkar saraf)
Ikea mini case(pushkar saraf)
 
Ikea
IkeaIkea
Ikea
 

Similar to Scm of ikea

IKEA CASE STUDY SUMMARY QUESTIONS 1. How have IKEA’s.docx
IKEA CASE STUDY SUMMARY QUESTIONS   1. How have IKEA’s.docxIKEA CASE STUDY SUMMARY QUESTIONS   1. How have IKEA’s.docx
IKEA CASE STUDY SUMMARY QUESTIONS 1. How have IKEA’s.docx
wilcockiris
 
Ikea rachael & rebecca
Ikea   rachael & rebeccaIkea   rachael & rebecca
Ikea rachael & rebecca
Marcus McGowan
 
Ikea Brand Audit
Ikea Brand AuditIkea Brand Audit
Ikea Brand Audit
John Fell
 
IKEA - STRATEGIC RETAILING
IKEA - STRATEGIC RETAILING IKEA - STRATEGIC RETAILING
IKEA - STRATEGIC RETAILING
Roshan Jacob
 
Ikea rachael & rebecca
Ikea   rachael & rebeccaIkea   rachael & rebecca
Ikea rachael & rebecca
Marcus McGowan
 

Similar to Scm of ikea (20)

IKEA Supply Chain Mangament
IKEA Supply Chain MangamentIKEA Supply Chain Mangament
IKEA Supply Chain Mangament
 
Comparison of Marketing Mix of IKEA in Four Countries
Comparison of Marketing Mix of IKEA in Four CountriesComparison of Marketing Mix of IKEA in Four Countries
Comparison of Marketing Mix of IKEA in Four Countries
 
Ikea final kt
Ikea final ktIkea final kt
Ikea final kt
 
Ikea Final
Ikea FinalIkea Final
Ikea Final
 
Ikea
IkeaIkea
Ikea
 
Ikea Dubai
Ikea DubaiIkea Dubai
Ikea Dubai
 
Ikea Invades India - Market Research report on entry strategy in India
Ikea Invades India - Market Research report on entry strategy in IndiaIkea Invades India - Market Research report on entry strategy in India
Ikea Invades India - Market Research report on entry strategy in India
 
Ikea
IkeaIkea
Ikea
 
Ikea
IkeaIkea
Ikea
 
IKEA CASE STUDY SUMMARY QUESTIONS 1. How have IKEA’s.docx
IKEA CASE STUDY SUMMARY QUESTIONS   1. How have IKEA’s.docxIKEA CASE STUDY SUMMARY QUESTIONS   1. How have IKEA’s.docx
IKEA CASE STUDY SUMMARY QUESTIONS 1. How have IKEA’s.docx
 
IKEA
IKEAIKEA
IKEA
 
Ikea rachael & rebecca
Ikea   rachael & rebeccaIkea   rachael & rebecca
Ikea rachael & rebecca
 
IKEA
IKEAIKEA
IKEA
 
Ikea Brand Audit
Ikea Brand AuditIkea Brand Audit
Ikea Brand Audit
 
IKEA - STRATEGIC RETAILING
IKEA - STRATEGIC RETAILING IKEA - STRATEGIC RETAILING
IKEA - STRATEGIC RETAILING
 
Ikea rachael & rebecca
Ikea   rachael & rebeccaIkea   rachael & rebecca
Ikea rachael & rebecca
 
final presentation IKEA
final presentation IKEAfinal presentation IKEA
final presentation IKEA
 
IKEA | Brand Management | MAGNAMOPUS
IKEA | Brand Management | MAGNAMOPUSIKEA | Brand Management | MAGNAMOPUS
IKEA | Brand Management | MAGNAMOPUS
 
Ikea
IkeaIkea
Ikea
 
Ikea
IkeaIkea
Ikea
 

Recently uploaded

Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
ahmedjiabur940
 

Recently uploaded (20)

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
Iranian Strikes on Israel  Assessing the Impact and Implications.pptxIranian Strikes on Israel  Assessing the Impact and Implications.pptx
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Elevate Your Brand with Billion Broadcaster's Horizontal Lift Advertising
Elevate Your Brand with Billion Broadcaster's Horizontal Lift AdvertisingElevate Your Brand with Billion Broadcaster's Horizontal Lift Advertising
Elevate Your Brand with Billion Broadcaster's Horizontal Lift Advertising
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
ch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channelch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channel
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 

Scm of ikea

  • 1. IIS Deemed to be University Supply Chain Management of IKEA Submitted By: Submitted To: Gauri Sharma Dr. Chhavi Jain Sr. Associate Professor
  • 3. IKEA • IKEA was founded in 1943, in Sweden, by a man named Ingvar Kamprad. • Initially it offered items such as pens, wallets, picture frames, jewelry, etc. • In 1947, furniture was added to their product selection, followed by personally designed pieces in 1955. • It is known for selling disassembled furniture.
  • 4. Supply Chain at IKEA involves a flow of production and processes through each of the three industrial sectors: Raw Material Manufacturing Distribution Retailer Consumer Primary Sector Secondary Sector Tertiary Sector
  • 5. Primary Sector  IKEA designs its own products in Sweden, considering low price for producing home furnishings.  At the design stage, IKEA checks that products meet strict requirements for function, efficient distribution, quality and impact on the environment.  Sources raw materials from over 1300 suppliers in 50 countries and uses a number of trading services across the world.
  • 6.  The team of IKEA negotiate prices with suppliers,  Check the quality of materials,  Analyze the environmental impacts that occur and ,  Also keep an eye on the social and working conditions of suppliers.
  • 7. Secondary Sector  Manufacturers within the secondary sector creates IKEA products from raw materials. As the products move through the supply chain, the process of value- added takes place.  IKEA designs many of its products so that the smallest amount of resources can make the best products.  For e.g.: IKEA saves on resources by using hollow legs in furniture.
  • 8. Tertiary Sector In the tertiary sector, IKEA’s retail stores add value to manufactured goods by providing a form of shopping different to the usual high- street experience.
  • 9. These meet the needs of the customers in a number of different ways :  Each IKEA store is large and holds more than 9,500 products giving lots of choice.  Within each store, there are a number of realistic room settings that enable customers to see what the products would look like in their homes.  The IKEA store is built on the concept of “ you do half, we do half…together we save money “.  Customers handpick product products using trolleys.  IKEA provides catalogues and home delivery to save customer’s time.  IKEA stores have restaurants that provide Swedish dishes alongside local food choices.
  • 10. Some Suppliers Of IKEA  Baosteel :- supply stainless steel for export only for IKEA  Swedwood :- handles production of all wood-based furniture  DyeCoo  Royal Leather Industries Ltd.  Kova Foam