This power point presentation will provide us the overall business aspects of IKEA around the world.How they were founded,the past of the organization, what the organization doing on present day & what will they do in the near future.
IKEA - Brand Management
An Overview of what is in the IKEA store as you turn the pages. . .
Intro
Origin & Genesis
History & Last Decade
Business !dea
Structure and Corporate Management
Brand Portfolio with STP and Consumer Activations
IKEA and inter-market segmentation
4Ps & core competency
AD agencies and Strategic Brand Campaigns
Market Environment (Sectoral and Industrial Analysis)
IKEA value chain
PEST analysis
Porter's 6 forces
S.W.O.T.
TOWS metrics
Competitor Analysis
Industry Analysis
Costing and Pricing analysis of brand portfolio
Consumer Behavior & Brand Ambassadors
Brand repositioning campaigns
Rationalized improvement plan
Future of IKEA
Alternate options for IKEA
IKEA Trivia
IKEA Advertisements all over and AugmentedReality/QR content
This presentation sums up the numerous, but not all, innovative Human Resource practices that are being followed by IKEA to attain & retain the best talent in the industry. This also includes history and evolution of a multi-national company and the marketing strategy it applies to be the best in its field.
Comparison of Marketing Mix of IKEA in Four CountriesFatima Arshad
Report Contains Marketing Mix of IKEA. In this report there is comparison of 4Ps of IKEA in Four Countries i.e Sweden, UK, China and India.
This report is result of the efforts of four people.
This power point presentation will provide us the overall business aspects of IKEA around the world.How they were founded,the past of the organization, what the organization doing on present day & what will they do in the near future.
IKEA - Brand Management
An Overview of what is in the IKEA store as you turn the pages. . .
Intro
Origin & Genesis
History & Last Decade
Business !dea
Structure and Corporate Management
Brand Portfolio with STP and Consumer Activations
IKEA and inter-market segmentation
4Ps & core competency
AD agencies and Strategic Brand Campaigns
Market Environment (Sectoral and Industrial Analysis)
IKEA value chain
PEST analysis
Porter's 6 forces
S.W.O.T.
TOWS metrics
Competitor Analysis
Industry Analysis
Costing and Pricing analysis of brand portfolio
Consumer Behavior & Brand Ambassadors
Brand repositioning campaigns
Rationalized improvement plan
Future of IKEA
Alternate options for IKEA
IKEA Trivia
IKEA Advertisements all over and AugmentedReality/QR content
This presentation sums up the numerous, but not all, innovative Human Resource practices that are being followed by IKEA to attain & retain the best talent in the industry. This also includes history and evolution of a multi-national company and the marketing strategy it applies to be the best in its field.
Comparison of Marketing Mix of IKEA in Four CountriesFatima Arshad
Report Contains Marketing Mix of IKEA. In this report there is comparison of 4Ps of IKEA in Four Countries i.e Sweden, UK, China and India.
This report is result of the efforts of four people.
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognized for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer.
This report express you the service marketing strategies used by the IKEA, the furniture franchiser to be success. This covers the scope of the business, strategies used by them and final conclusion about their strategies. I suggest you to read about the entrepreneur's life story as it is an inspirational story to all others who have big dreams with their lives.
This case on how IKEA used the anti branding idea 'for the many people'. This presentation will let you know a brief history of IKEA, the world's most famous brand in furniture retailing industry. You will know how a business grow the biggest. You also know how the idea 'Democratic Design' works at IKEA.
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognized for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer.
This report express you the service marketing strategies used by the IKEA, the furniture franchiser to be success. This covers the scope of the business, strategies used by them and final conclusion about their strategies. I suggest you to read about the entrepreneur's life story as it is an inspirational story to all others who have big dreams with their lives.
This case on how IKEA used the anti branding idea 'for the many people'. This presentation will let you know a brief history of IKEA, the world's most famous brand in furniture retailing industry. You will know how a business grow the biggest. You also know how the idea 'Democratic Design' works at IKEA.
1 Assessment 2 Case Study Assignment Spec.docxhoney725342
1
Assessment 2
Case Study
Assignment Specifics:
Read the case study and answer all four questions
This is an individual piece of work
Weighting: 40% towards final grade
Please use the Harvard Referencing System for referencing requirements
Total wordage: 4000 words
IKEA: A Long March to the Far East
From its humble beginning as a small general retail store in a village situated
in the south of Sweden, IKEA has grown into the world’s largest furniture
retailer with 279 stores in 36 countries today. The name IKEA is formed from
the founder's initials I. K. (Ingvar Kamprad) plus the first letters of Elmtaryd (E)
and Agunnaryd (A), the farm and village where he grew up. Specializing in
furniture and home decoration, IKEA has an annual turnover of 19.8 billion
euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA
catalogue is printed in 52 editions with 25 languages, with a global distribution
in excess of 160 million copies.
IKEA’s success has been nothing short of a global phenomenon. Edvardsson
and Edquist (2002) have accounted for the company’s rise to global success
following the timeline of three development phases. In phase one, IKEA’s
core concepts were formed as a result of adapting to the market
circumstances. The important moments during this period were publishing the
first IKEA catalogue in 1951, opening the first furniture showroom in Älmhult in
1953, introducing flat packages in 1956 and finding the key to low cost
production in Poland in the early 1960s. Phase two is characterized by the
company’s initial internationalization expansion when it reached out to its
Scandinavian neighbours in the 1960s. Since the 1970s, the company began
to expand farther into other European countries, Australia and Canada. In
1985, IKEA arrived at the world’s largest consumer market—the United States
where first experienced North America as a market very different from those
in Europe. Armed with its international experience in Europe and North
America, IKEA took the company into the third phase of its development by
embarking on a major expansion into the Far East, in particular Japan and
China.
http://www.ikea.com/
http://www.ikea.com/
2
IKEA sees the Far Asia as an emerging market still in its infant stage. Its
number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai
and Hong Kong are very small and comprises a mere 3% of the company’s
total sales. These stores were expected to be more successful in the near
future. IKEA’s imminent strategic expansion into this region exemplified its
ambitions to dominate this emerging market.
IKEA’s entry into Mainland China started in 1998 when it opened its first store
in Shanghai, followed by Beijing in 1999. IKEA took its time to get to know the
Chinese customers. This prudent approach to market entry took IKEA the
following 5 years before it opened its first full-scale standard IKE ...
1 Assessment 2 Case Study Assignment Spec.docxmercysuttle
1
Assessment 2
Case Study
Assignment Specifics:
Read the case study and answer all four questions
This is an individual piece of work
Weighting: 40% towards final grade
Please use the Harvard Referencing System for referencing requirements
Total wordage: 4000 words
IKEA: A Long March to the Far East
From its humble beginning as a small general retail store in a village situated
in the south of Sweden, IKEA has grown into the world’s largest furniture
retailer with 279 stores in 36 countries today. The name IKEA is formed from
the founder's initials I. K. (Ingvar Kamprad) plus the first letters of Elmtaryd (E)
and Agunnaryd (A), the farm and village where he grew up. Specializing in
furniture and home decoration, IKEA has an annual turnover of 19.8 billion
euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA
catalogue is printed in 52 editions with 25 languages, with a global distribution
in excess of 160 million copies.
IKEA’s success has been nothing short of a global phenomenon. Edvardsson
and Edquist (2002) have accounted for the company’s rise to global success
following the timeline of three development phases. In phase one, IKEA’s
core concepts were formed as a result of adapting to the market
circumstances. The important moments during this period were publishing the
first IKEA catalogue in 1951, opening the first furniture showroom in Älmhult in
1953, introducing flat packages in 1956 and finding the key to low cost
production in Poland in the early 1960s. Phase two is characterized by the
company’s initial internationalization expansion when it reached out to its
Scandinavian neighbours in the 1960s. Since the 1970s, the company began
to expand farther into other European countries, Australia and Canada. In
1985, IKEA arrived at the world’s largest consumer market—the United States
where first experienced North America as a market very different from those
in Europe. Armed with its international experience in Europe and North
America, IKEA took the company into the third phase of its development by
embarking on a major expansion into the Far East, in particular Japan and
China.
http://www.ikea.com/
http://www.ikea.com/
2
IKEA sees the Far Asia as an emerging market still in its infant stage. Its
number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai
and Hong Kong are very small and comprises a mere 3% of the company’s
total sales. These stores were expected to be more successful in the near
future. IKEA’s imminent strategic expansion into this region exemplified its
ambitions to dominate this emerging market.
IKEA’s entry into Mainland China started in 1998 when it opened its first store
in Shanghai, followed by Beijing in 1999. IKEA took its time to get to know the
Chinese customers. This prudent approach to market entry took IKEA the
following 5 years before it opened its first full-scale standard IKE ...
Catalog sản phẩm mới nhất năm 2014 của IKEA. Nếu có bất cứ sản phẩm nào bạn thích, hãy liên hệ ngay với chúng tôi qua http://mamaiki.com/ hoặc sdt: 0904375064. Chúng tôi sẽ đáp ứng yêu cầu của bạn trong thời gian sớm nhất
Ikea Invades India - Market Research report on entry strategy in IndiaManeesh Garg
Market Research Report on - Entry Strategy of IKEA in India based on case study "IKEA Furniture" by Harvard Cases.
To get a copy of this report, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
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2. TABLE OF CONTENTS
1. IKEA as brand description
2. IKEA launching a Gaming Product Line
3. Third party reaction to the news and campaign
4. Personal opinion IKEA & ROG
3. BRAND DESCRIPTION
IKEA is a multinational conglomerate
that designs and sells ready-to-
assemble furniture, kitchen
appliances and home accessories,
among other goods and home
services for affordable prices.
The company's product names are all
one word. Most of the names are of
Swedish origin, thus making their
brand even more unique in
customers' eyes.
They also have a separate cafeteria
section where they sell food. The
company earns about $ 2 billion
annually from food. (Miner)
Photo by Jack Mikkel Revheim on Dreamstime.com
Photo by Valentino Visentini on Dreamstime.com
4. NEW GAMING FURNITURE
In collaboration with Republic of
Gamers (ROG) from Asus, IKEA has
decided to launch its product line for
gaming.
This line includes everything that a
professional needs: from a table with
a chair to a phone holder for filming
- 30 products in total that will be
affordable for everyone. (IKEA)
5. NEW GAMING FURNITURE
They decided to provide maximum comfort for the
buyers. So, they made:
• Desks in two sizes with the ability to adjust for
each person
• Chair features include a flexible headrest,
adjustable armrests, integrated lumbar supports,
and a mesh back for airflow.
The gaming line
is already
available in IKEA
Canada since
October 2021.
Photo by Ikea.com on Ikea.com
Photo
by
Ikea.com
on
Ikea.com
6. WORLD REACTIONS
As soon as IKEA released that product line, people
worldwide began to discuss it on social media actively.
Thus, On Twitter, people
who brought IKEA Gaming
goods have started to
share their pictures. While
on Instagram, hashtag
#ikeagamingdesk became
viral, and people post their
rooms with furniture from
the new collection.
7. In the videos, people buy
furniture, and tell their
opinions, comparing it with
other furniture from IKEA.
Others record videos with
their first impressions of
this furniture while still in
stores.
Videos on how to assemble
such furniture are getting
viral, too.
YouTube is also full of content about IKEA & ROG furniture.
8. THOUGHTS
I enjoy playing computer games. And having comfy gaming equipment/furniture is
important to me.
Even though many other companies specializing in producing gaming furniture and the
market is full of competitors, I think IKEA’s collaboration with ROG and their launch was a
good decision. And here is why:
IKEA & ROG
1. It is less expensive than in specialized companies. As a result, a larger audience can now buy
practical and more affordable gaming furniture.
2. Many people do not use streaming and gaming to make money but play for the soul.
Therefore, they do not require branded or expensive equipment, but rather something comfy
and reliable.
9. THOUGHTS
IKEA & ROG
1. IKEA's target market can expand as they will cover the new target group-gamers.
2. I care about the environment and so many people around the world. So. IKEA has a massive
advantage as all their products are recyclable, while specialized companies don't use eco-
friendly and sustainable materials.
3. But there are some disadvantages, such as poor quality. Gaming-oriented companies use
much expensive and more high-quality materials, while IKEA's products are less qualitative.
10. CITATION
IKEA & ROG
IKEA. “Gaming Furniture.” IKEA, https://www.ikea.com/ca/en/cat/gaming-furniture-55002/.
Miner, Karen. “The Untold Truth Of The IKEA Food Court.” Mashed.com, Mashed, 6 Aug. 2021, https://www.mashed.com/125562/the-untold-truth-of-the-ikea-food-court/.
Porter, Jon. “Ikea's Gaming Range Launches Globally next Month.” The Verge, The Verge, 17 Sept. 2021, https://www.theverge.com/2021/9/17/22679118/ikeas-gaming-
range-october-release-date-chairs-furniture-desks.
