The design of a physical space can and should take advantage of information architecture (IA) deliverables, in particular when designing an integrated model of IA. The user must be able to easily-consult […] technology-dependent environments, e.g. digital medium or printed paper catalogue, in line with the information flow conveyed through the website.
Conveying the relevance of information to the user/consumer by means of applying information architecture principles with a view to designing a crisscross-connecting model of human-information interaction is the focus of this work.
A brief, ignite and Factual Review about how Swedish Furniture Retailer IKEA became World's biggest House home furniture company by selling leading edge flat pack furniture at unbelievably low price.
The design of a physical space can and should take advantage of information architecture (IA) deliverables, in particular when designing an integrated model of IA. The user must be able to easily-consult […] technology-dependent environments, e.g. digital medium or printed paper catalogue, in line with the information flow conveyed through the website.
Conveying the relevance of information to the user/consumer by means of applying information architecture principles with a view to designing a crisscross-connecting model of human-information interaction is the focus of this work.
A brief, ignite and Factual Review about how Swedish Furniture Retailer IKEA became World's biggest House home furniture company by selling leading edge flat pack furniture at unbelievably low price.
En este año los números no son los únicos protagonistas, además de las ventas y la creciente inversión del Grupo IKEA, 2015 ha destacado por el año en el que finalmente nuestro proyecto de sustituir todas las bombillas por bombillas LED se veía cumplido. Nuestros productos para una casa inteligente vieron la luz en abril de este mismo año y dos nuevos materiales se incorporaban al diseño de soluciones sostenibles para el hogar (el corcho y el M-board). Un año en el que todo sigue avanzando permitiéndonos abordar los retos con fuerza y confianza en nuestros proyectos.
Ikea is reviewing its entire $444 million global media account, which is currently split between a range of agencies across five different holding companies.
Ikea is No. 66 in the ranking of Top 100 Global Marketers compiled by Ad Age's Datacenter. In 2014, the vast majority of Ikea's spending – 79% – was in Europe, with 15% in the U.S. and less than 2% in Asia.
This report express you the service marketing strategies used by the IKEA, the furniture franchiser to be success. This covers the scope of the business, strategies used by them and final conclusion about their strategies. I suggest you to read about the entrepreneur's life story as it is an inspirational story to all others who have big dreams with their lives.
IKEA - Brand Management
An Overview of what is in the IKEA store as you turn the pages. . .
Intro
Origin & Genesis
History & Last Decade
Business !dea
Structure and Corporate Management
Brand Portfolio with STP and Consumer Activations
IKEA and inter-market segmentation
4Ps & core competency
AD agencies and Strategic Brand Campaigns
Market Environment (Sectoral and Industrial Analysis)
IKEA value chain
PEST analysis
Porter's 6 forces
S.W.O.T.
TOWS metrics
Competitor Analysis
Industry Analysis
Costing and Pricing analysis of brand portfolio
Consumer Behavior & Brand Ambassadors
Brand repositioning campaigns
Rationalized improvement plan
Future of IKEA
Alternate options for IKEA
IKEA Trivia
IKEA Advertisements all over and AugmentedReality/QR content
This power point presentation will provide us the overall business aspects of IKEA around the world.How they were founded,the past of the organization, what the organization doing on present day & what will they do in the near future.
En este año los números no son los únicos protagonistas, además de las ventas y la creciente inversión del Grupo IKEA, 2015 ha destacado por el año en el que finalmente nuestro proyecto de sustituir todas las bombillas por bombillas LED se veía cumplido. Nuestros productos para una casa inteligente vieron la luz en abril de este mismo año y dos nuevos materiales se incorporaban al diseño de soluciones sostenibles para el hogar (el corcho y el M-board). Un año en el que todo sigue avanzando permitiéndonos abordar los retos con fuerza y confianza en nuestros proyectos.
Ikea is reviewing its entire $444 million global media account, which is currently split between a range of agencies across five different holding companies.
Ikea is No. 66 in the ranking of Top 100 Global Marketers compiled by Ad Age's Datacenter. In 2014, the vast majority of Ikea's spending – 79% – was in Europe, with 15% in the U.S. and less than 2% in Asia.
This report express you the service marketing strategies used by the IKEA, the furniture franchiser to be success. This covers the scope of the business, strategies used by them and final conclusion about their strategies. I suggest you to read about the entrepreneur's life story as it is an inspirational story to all others who have big dreams with their lives.
IKEA - Brand Management
An Overview of what is in the IKEA store as you turn the pages. . .
Intro
Origin & Genesis
History & Last Decade
Business !dea
Structure and Corporate Management
Brand Portfolio with STP and Consumer Activations
IKEA and inter-market segmentation
4Ps & core competency
AD agencies and Strategic Brand Campaigns
Market Environment (Sectoral and Industrial Analysis)
IKEA value chain
PEST analysis
Porter's 6 forces
S.W.O.T.
TOWS metrics
Competitor Analysis
Industry Analysis
Costing and Pricing analysis of brand portfolio
Consumer Behavior & Brand Ambassadors
Brand repositioning campaigns
Rationalized improvement plan
Future of IKEA
Alternate options for IKEA
IKEA Trivia
IKEA Advertisements all over and AugmentedReality/QR content
This power point presentation will provide us the overall business aspects of IKEA around the world.How they were founded,the past of the organization, what the organization doing on present day & what will they do in the near future.
1 Assessment 2 Case Study Assignment Spec.docxhoney725342
1
Assessment 2
Case Study
Assignment Specifics:
Read the case study and answer all four questions
This is an individual piece of work
Weighting: 40% towards final grade
Please use the Harvard Referencing System for referencing requirements
Total wordage: 4000 words
IKEA: A Long March to the Far East
From its humble beginning as a small general retail store in a village situated
in the south of Sweden, IKEA has grown into the world’s largest furniture
retailer with 279 stores in 36 countries today. The name IKEA is formed from
the founder's initials I. K. (Ingvar Kamprad) plus the first letters of Elmtaryd (E)
and Agunnaryd (A), the farm and village where he grew up. Specializing in
furniture and home decoration, IKEA has an annual turnover of 19.8 billion
euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA
catalogue is printed in 52 editions with 25 languages, with a global distribution
in excess of 160 million copies.
IKEA’s success has been nothing short of a global phenomenon. Edvardsson
and Edquist (2002) have accounted for the company’s rise to global success
following the timeline of three development phases. In phase one, IKEA’s
core concepts were formed as a result of adapting to the market
circumstances. The important moments during this period were publishing the
first IKEA catalogue in 1951, opening the first furniture showroom in Älmhult in
1953, introducing flat packages in 1956 and finding the key to low cost
production in Poland in the early 1960s. Phase two is characterized by the
company’s initial internationalization expansion when it reached out to its
Scandinavian neighbours in the 1960s. Since the 1970s, the company began
to expand farther into other European countries, Australia and Canada. In
1985, IKEA arrived at the world’s largest consumer market—the United States
where first experienced North America as a market very different from those
in Europe. Armed with its international experience in Europe and North
America, IKEA took the company into the third phase of its development by
embarking on a major expansion into the Far East, in particular Japan and
China.
http://www.ikea.com/
http://www.ikea.com/
2
IKEA sees the Far Asia as an emerging market still in its infant stage. Its
number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai
and Hong Kong are very small and comprises a mere 3% of the company’s
total sales. These stores were expected to be more successful in the near
future. IKEA’s imminent strategic expansion into this region exemplified its
ambitions to dominate this emerging market.
IKEA’s entry into Mainland China started in 1998 when it opened its first store
in Shanghai, followed by Beijing in 1999. IKEA took its time to get to know the
Chinese customers. This prudent approach to market entry took IKEA the
following 5 years before it opened its first full-scale standard IKE ...
1 Assessment 2 Case Study Assignment Spec.docxmercysuttle
1
Assessment 2
Case Study
Assignment Specifics:
Read the case study and answer all four questions
This is an individual piece of work
Weighting: 40% towards final grade
Please use the Harvard Referencing System for referencing requirements
Total wordage: 4000 words
IKEA: A Long March to the Far East
From its humble beginning as a small general retail store in a village situated
in the south of Sweden, IKEA has grown into the world’s largest furniture
retailer with 279 stores in 36 countries today. The name IKEA is formed from
the founder's initials I. K. (Ingvar Kamprad) plus the first letters of Elmtaryd (E)
and Agunnaryd (A), the farm and village where he grew up. Specializing in
furniture and home decoration, IKEA has an annual turnover of 19.8 billion
euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA
catalogue is printed in 52 editions with 25 languages, with a global distribution
in excess of 160 million copies.
IKEA’s success has been nothing short of a global phenomenon. Edvardsson
and Edquist (2002) have accounted for the company’s rise to global success
following the timeline of three development phases. In phase one, IKEA’s
core concepts were formed as a result of adapting to the market
circumstances. The important moments during this period were publishing the
first IKEA catalogue in 1951, opening the first furniture showroom in Älmhult in
1953, introducing flat packages in 1956 and finding the key to low cost
production in Poland in the early 1960s. Phase two is characterized by the
company’s initial internationalization expansion when it reached out to its
Scandinavian neighbours in the 1960s. Since the 1970s, the company began
to expand farther into other European countries, Australia and Canada. In
1985, IKEA arrived at the world’s largest consumer market—the United States
where first experienced North America as a market very different from those
in Europe. Armed with its international experience in Europe and North
America, IKEA took the company into the third phase of its development by
embarking on a major expansion into the Far East, in particular Japan and
China.
http://www.ikea.com/
http://www.ikea.com/
2
IKEA sees the Far Asia as an emerging market still in its infant stage. Its
number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai
and Hong Kong are very small and comprises a mere 3% of the company’s
total sales. These stores were expected to be more successful in the near
future. IKEA’s imminent strategic expansion into this region exemplified its
ambitions to dominate this emerging market.
IKEA’s entry into Mainland China started in 1998 when it opened its first store
in Shanghai, followed by Beijing in 1999. IKEA took its time to get to know the
Chinese customers. This prudent approach to market entry took IKEA the
following 5 years before it opened its first full-scale standard IKE ...
Comparison of Marketing Mix of IKEA in Four CountriesFatima Arshad
Report Contains Marketing Mix of IKEA. In this report there is comparison of 4Ps of IKEA in Four Countries i.e Sweden, UK, China and India.
This report is result of the efforts of four people.
TitleABC123 Version X1IKEA Furniture Retailer to the.docxedwardmarivel
Title
ABC/123 Version X
1
IKEA: Furniture Retailer to the World
MGT/448 Version 6
2
University of Phoenix MaterialIKEA: Furniture Retailer to the World
Introduction
IKEA is one of the world’s most successful global retailers. In 2007, IKEA had 300 home furnishing superstores stores in 35 countries and was visited by some 583 million shoppers. IKEA’s low-priced, elegantly designed merchandise, displayed in large warehouse stores, generated sales of €21.2 billion in 2008, up from €4.4 billion in 1994. Although the privately held company refuses to publish figures on profitability, its net profit margins were rumored to be about 10 percent, high for a retailer. The founder, Ingvar Kamprad, now in his 80s but still an active adviser to the company, is rumored to be one of
the world’s richest men.
Company Background
IKEA was established by Ingvar Kamprad in Sweden in 1943 when he was just 17 years old. The fledgling company sold fish, Christmas magazines, and seeds from his family farm. It wasn’t his first business; that had been selling matches, which the enterprising Kamprad had purchased wholesale in 100-box lots (with help from his grandmother who financed the enterprise) and then resold individually at a higher markup. The name IKEA was an acronym, I and K being his initials, while E stood for Elmtaryd, the name of the family farm, and A stood for Agunnaryd, the name of the village in southern Sweden where the farm was located. Before long Kamprad had added ballpoint pens to his list and was selling his products via mail order. His warehouse was a shed on the family farm. The customer fulfillment system
utilized the local milk truck, which picked up goods daily and took them to the train station.
In 1948 Kamprad added furniture to his product line, and in 1949 he published his first catalog, distributed
then as now for free. In 1953 Kamprad found himself struggling with another problem; the milk truck had
changed its route and he could no longer use it to take goods to the train station. Kamprad’s solution was to buy an idle factory in nearby Almhult and convert it into his warehouse. With business now growing rapidly, Kamprad hired a 22-year-old designer, Gillis Lundgren. Lundgren originally helped Kamprad to do photo shoots for the early IKEA catalogs, but over time he started to design more and more furniture for IKEA, eventually designing as many as 400 pieces, including many best sellers.
IKEA’s goal as it emerged over time was to provide stylish functional designs with minimalist lines that
could be manufactured cost efficiently under contract by suppliers and priced low enough to allow most people to afford them. Kamprad’s theory was that “good furniture could be priced so that the man with that flat wallet would make a place for it in his spending and could afford it.” 1 Kamprad was struck by the fact that furniture in Sweden was expensive at the time, something that he attributed to a fragmented industry dominated by small re ...
IKEA’s Global Sourcing Challenge Indian Rugs and Child LaboLizbethQuinonez813
IKEA’s Global Sourcing Challenge:
Indian Rugs and Child Labor (A)
In May 1995, Marianne Barner faced a tough decision. After just two years with IKEA, the world’s
largest furniture retailer, and less than a year into her job as business area manager for carpets, she
was faced with the decision of cutting off one of the company’s major suppliers of Indian rugs. While
such a move would disrupt supply and affect sales, she found the reasons to do so quite compelling.
A German TV station had just broadcast an investigative report naming the supplier as one that used
child labor in the production of rugs made for IKEA. What frustrated Barner was that, like all other
IKEA suppliers, this large, well-regarded company had recently signed an addendum to its supply
contract explicitly forbidding the use of child labor on pain of termination.
Even more difficult than this short-term decision was the long-term action Barner knew IKEA
must take on this issue. On one hand, she was being urged to sign up to an industry-wide response
to growing concerns about the use of child labor in the Indian carpet industry. A recently formed
partnership of manufacturers, importers, retailers, and Indian nongovernmental organizations
(NGOs) was proposing to issue and monitor the use of “Rugmark,” a label to be put on carpets
certifying that they were made without child labor. Simultaneously, Barner had been conversing
with people at the Swedish Save the Children organization who were urging IKEA to ensure that its
response to the situation was “in the best interest of the child”—whatever that might imply. Finally,
there were some who wondered if IKEA should not just leave this hornet’s nest. Indian rugs
accounted for a tiny part of IKEA’s turnover, and to these observers, the time, cost, and reputation
risk posed by continuing this product line seemed not worth the profit potential.
The Birth and Maturing of a Global Company1
To understand IKEA’s operations, one had to understand the philosophy and beliefs of its 70-
year-old founder, Ingvar Kamprad. Despite stepping down as CEO in 1986, almost a decade later,
Kamprad retained the title of honorary chairman and was still very involved in the company’s
activities. Yet perhaps even more powerful than his ongoing presence were his strongly held values
and beliefs, which long ago had been deeply embedded in IKEA’s culture.
Kamprad was 17 years old when he started the mail-order company he called IKEA, a name that
combined his initials with those of his family farm, Elmtaryd, and parish, Agunnaryd, located in the
2
forests of southern Sweden. Working out of the family kitchen, he sold goods such as fountain pens,
cigarette lighters, and binders he purchased from low-priced sources and then advertised in a
newsletter to local shopkeepers. When Kamprad matched his competitors by adding furniture to his
newsletter in 1948, the immediate success of the new line led him to give up th ...
IKEA CASE STUDY SUMMARY QUESTIONS 1. How have IKEA’s.docxwilcockiris
IKEA CASE STUDY SUMMARY QUESTIONS
1. How have IKEA’s efforts to provide an environment of continued learning
positioned them to remain viable, given the trends of cost containment and speed
in market change described in our textbook?
2. How might IKEA’s “Partners for Growth” mentoring program provide them with an
effective knowledge management tool.
3. What are your feelings about IKEA’s “I Want Your Job” program? Is this
something that you would endorse as an HR practitioner? Why or why not?
4. Given what you know about the retail industry, what other ideas do you have
regarding strategic employee development at IKEA?
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ICMR Case Collection
ICFAI Center for Management Research
This case was written by Shirisha Regani, under the direction of Sanjib Dutta, ICFAI Center for
Management Research (ICMR). It was compiled from published sources, and is intended to be used as a
basis for class discussion rather than to illustrate either effective or ineffective handling of a management
situation.
IKEA’s Innovative Human Resource
Management Practices and Work Culture
H R O B 0 6 6
2005, ICFAI Center for Management Research. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means- -
electronic or mechanical, without permission.
To order copies, call 0091-40-2343-0462/63/64 or write to ICFAI Center for Management Research, Plot # 49,
Nagarjuna Hills, Hyderabad 500 082, India or email [email protected] Website: www.icmrindia.org
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HROB/066
IKEA’S INNOVATIVE HUMAN RESOURCE MANAGEMENT
PRACTICES AND WORK CULTURE
“Maintaining a strong IKEA culture is one of the most crucial factors behind the continued
success of the IKEA concept”.
-Ingvar Kamprad, founder of IKEA.1
“IKEA values the individual. We make people comfortable here and enable people to grow.”
- Jaime Martinez, Head of Human Resources at IKEA North America, in 2003.2
BEST EMPLOYER
In January 2005, Fortune, a prominent international business magazine, published its annual list of
the ‘100 Best Companies to Work For’. IKEA North America (IKEA), a major furniture retailer
and the American subsidiary of the Sweden-based IKEA Group, was 62nd on the list. IKEA won
points for its innovative human resource management practices that emphasized flexibility and
welfare while focusing on employee development. The company’s unique work culture that
supported coworkers (as employees were called at IKEA) and encouraged creativity and diversity
was also applauded.
Pernille Spiers-Lopez (Spiers-Lopez), IKEA’s President, said the company was thrilled at being
recognized as one of the best companies to work for. “We’re delighted to be among Fortune’s
‘100 Best Companies to Work For.’ At IKEA, we live by the philosophy .
Ikea Invades India - Market Research report on entry strategy in IndiaManeesh Garg
Market Research Report on - Entry Strategy of IKEA in India based on case study "IKEA Furniture" by Harvard Cases.
To get a copy of this report, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Case 18 IKEA in 2013 Furniture Retailer to the World DinahShipman862
Case 18
IKEA in 2013: Furniture Retailer to the World
Charles W.L. Hill
IntroductIon
IKEA is one of the world’s most successful global retailers. By 2012 IKEA had 320 home furnishing superstores stores in 40 countries and was visited by some 776 million shoppers. IKEA’s low-priced, elegantly designed merchandise, displayed in large warehouse stores, generated sales of €27.5 billion in 2012, up from €4.4 billion in 1994, and €4.2 billion in net pro t. Although the privately held company refuses to publish detailed nancial data, its net pro t margins were rumored to be around 10%, high for a retailer. The founder, Ingvar Kamprad, now in his 80s but still an active “advisor” to the company, is rumored to be one of the world’s richest men.
company Background
IKEA was established by Ingvar Kamprad in Sweden in 1943 when he was 17 years old. The edgling com- pany sold sh, Christmas magazines and seeds from his family farm. It wasn’t his rst business—that had been selling matches which the enterprising Kamprad had purchased wholesale in 100 box lots (with help from his Grandmother who nanced the enterprise) and then resold individually at a higher mark-up. The name IKEA was an acronym, I and K being his initials, while E stood for Elmtaryd, the name of the family farm, and A stood for Agunnaryd, the name of the village in Southern Sweden where the farm was located. Before long Kamprad had added ballpoint pens to his list and was selling his products via mail order. His warehouse was a shed on the family farm. The customer ful llment system utilized
the local milk truck, which picked up goods daily and took them to the train station.
In 1948 Kamprad added furniture to his product line and in 1949 he published his rst catalog, distributed then as now, for free. In 1953 Kamprad found himself strug- gling with another problem, the milk tuck had changed its route and he could no longer use it to take goods to the train station. Kamprad’s solution was to buy an idle fac- tory in nearby Almhult and convert it into his warehouse. With business now growing rapidly, Kamprad hired a 22 year old designer, Gillis Lundgren. Lundgren origi- nally helped Kamprad to do photo shoots for the early IKEA catalogs, but over time he started to design more and more furniture for IKEA, eventually designing as many as 400 pieces, including many best sellers.
IKEA’s goal as it emerged over time was to provide stylish functional designs with minimalist lines that could be manufactured cost ef ciently under contract by suppliers and priced low enough to allow most people to afford them. Kamprad’s theory was that “good furni- ture could be priced so that the man with that at wal- let would make a place for it in his spending and could afford it”.1 Kamprad was struck by the fact that furni- ture in Sweden was expensive at the time, something that he attributed to a fragmented industry dominated by small retailers. Furniture was also often considered a ...
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
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Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
2. 1945
The first IKEA advertisements
appear in local newspapers. When
Ingvar Kamprad outgrew his
ability to make individual sales calls,
he began advertising in local
newspapers and operating a
make-shift mail order catalog. He
distributed his products via the
county milk van, which delivered
them to the nearby train station.
1953
The furniture showroom is opened
in Älmhult. The IKEA range
focused to home furnishing products
in the early 1950s. The opening
of the showroom was an important
moment in the development
of the IKEA concept. For the first
time customers could see
and touch our furnishings before
ordering. This came about as
a solution to a problem.IKEA found
itself in a price war with its main
competitor. As both companies
lowered prices, quality came at risk.
By opening the showroom, IKEA
could in three dimensions present
its products with function, quality
and low price. And people did just
what IKEA had hoped: they wisely
chose the products with the best
value for the money.
1955
IKEA begins designing its own
furniture. There were several
reasons for IKEA to start designing
its own furniture. But what
actually led to this–possibly our
best move ever–was quite ironic.
Pressure from our competitors
caused suppliers to boycott IKEA.
This reaction to our early success
required us to begin designing
our own furniture, and became the
basis for future growth. Ultimately,
this would lead to innovative
design and improved function
at lower prices. Then, by lucky
inspiration, one early IKEA employee
decided to remove a table’s legs
so it would fit into a car, and
to avoid transport damage. From
that point on, we began to think
in terms of design for flat
packaging. Which led to even
further reductions in price for our
customers. A pattern had begun
to establish itself at IKEA. Turning
problems into opportunities.
1965
The IKEA store in Stockholm
is opened. Thousands of people
queued for the opening of our
flagship store. The 45,800 square
meter store has a circular
design, inspired by New York’s
Guggenheim Museum. The success
created huge capacity problems
in serving the customers.
By opening the warehouse and
letting people serve themselves,
an important part of the IKEA’s
basic concept was born.
1963
Marian Grabinski, consul and
architect, designs the MTP
book-case. It was a contemporary
classic, and spawned numerous
imitators over the years. In build-
ing this and other wood products,
IKEA forged good relations with
Polish suppliers in the 50s and 60s.
These relationships still provide
the basis for many of our efforts to
maintain prices at levels which the
majority of people can afford.
1973
The first store outside Scandinavia
is opened outside Zurich,
Switzerland. Its success paved
the way for a quick expansion
in Germany, which is the largest
IKEA market today.
Historical Timeline 1940’s – 1970’sIKEAIKEA Research Overview
1943
IKEA is founded by Ingvar Kamprad.
In 1943, when Ingvar was
seventeen, his father gave him
a gift for succeeding in his studies.
The gift was used to establish
his own business.The name IKEA
was formed from the founder’s
initials (I.K.) plus the first letters
of Elmtaryd and Agunnaryd, the
farm and village where he grew
up. IKEA originally sold pens,
wallets, picture frames, table
runners, watches, jewellery and
nylon stockings – whatever Ingvar
found a need for that he could
fill with a product at a reduced price.
3. 1974
SKOPA chair is designed by Olle
Gjerlöv-Knudsen and
Torben Lind. Modern plastics give
designers lots of new ways
to construct good furnishings.
But choosing the right production
method becomes an important
question in the design process.
When it came to choosing
a manufacturer for our SKOPA chair,
the answer was wonderfully
simple, even if it did cause a few
raised eyebrows. After months
of fruitless searching, we took
another long look at the shape of the
chair and hit upon the idea
of asking a manufacturer of plastic
bowls and buckets to lend
us a hand. Neither form nor function
were compromised by this
unorthodox solution. On the contrary,
the final lines were even cleaner.
1985
The first IKEA store opens in the
USA. At first, we weren’t sure
the USA needed IKEA. After all,
what could we bring to the country
that has everything?
But we discovered there is a need
everywhere for useful,
attractive home furnishings at prices
for every wallet.
1985
MOMENT sofa is designed by Niels
Gammelgaard. When we were
looking for a suitable manufact-
urer for this sofa, we went
to a supermarket trolley factory
o make use of all they knew about
strength and stability. We took
that as a starting point, and
created a stylish, comfortable and
low-priced sofa with a modern
look. When we designed the
matching table in 1987, it won the
Excellent Swedish Design
prize–something few supermarket
trolleys can boast of.
1994
KUBIST storage units appear.
This was one of the first IKEA
products built with board-on-frame
construction. We used
a technique for door manufacturing
to create inexpensive, sturdy and
lightweight storage units.To make
beautiful, functional and
affordable products for the majority
of people, IKEA designers try
to carry out product development
on the shop floor. Working with
existing manufacturers of
board-on-frame doors, IKEA
saves money. In this case, old
factories in Poland were retooled
to make parts for KUBIST and other
IKEA products.
1997
IKEA introduces Children’s IKEA.
IKEA has always provided
furnishings for the entire family.
But since kids are the most
important people in the world,
IKEA decided to put them
in the spotlight. We worked with two
groups of experts to develop
products. Child psychologists and
professors in playing helped
us develop things that are good
for kids’ motor skills, social
development and creativity. Then
the other experts, kids, helped
us choose the winners. Play areas,
children’s room settings, baby
areas, special meals
in the restaurant and still more play
areas make IKEA a place kids
love to visit.
Historical Timeline 1970’s – 1990’s Notes: Source of this information is from IKEA’s web site at
http://www.ikea-usa.com/about_ikea/timeline/splash.asp
IKEAIKEA Research Overview
4. IKEAIKEA Analysis
Product Categories Product Selection Product Details Location Finder Store Information Services
Store Experience Advice Purchase Information Site Map Company Information Customer Service
IKEA’s Current Web Site
Helvetica Geneva Arial Futura
SPACE ALLOCATION
Color Pallet
DESIGN ELEMENTS
Fonts
Layout
Graphic Elements
Rollovers
homehome homehome
ANALYSIS
Feel: The site is very clean set in a highly
structured grid. It have lots of white empty
space with limited color pallet. The image
treatment are a combined photography
and illustration. The photography are clean,
sign image without out shadow or
background set ups. The illustrations
are single line outline drawings without
modeling or color. The images are cleanly
isolated and laid on top of a white
background. Colors are mainly primary
and secondary colors of a very limited palette.
The layout set are carried out consistently
throughout the pages. The only exception
to this is the home page, which has it own
set of layout and color pallet.
Design element: Comprise lots of open white
space with many dots of various pacing,
rounded-corner squares, pixel arrows,
over-lapping circles, and dashes and solid
color geometric areas.
Interaction: Simple color changes and box
appears on rollover and very few pop-ups
and control use of animation in areas when a
demonstration is needed.
Content: There are ample of information
on the products: designer, size, material,
assemble requirement, care instruction and
color. What is lacking is if the product
is available in stock. Other feature in the
menu bar include: store experience,
direction, store hours and location, job,
solutions, product recall, company history,
site index, related product, customer
service, catalog request and product
advertise-ment. However, in has a very
clumsy internet order form and no search
feature.
Navigation: The navigation is easy
to use and intuitive. There are many entry
points and the main menu always
consist of three items: IKEA near you,
customer service, and about IKEA
with two ways of finding products. There
is also a list of page that trace where you
have been so you can always back-
track without using the backward button .
LOGO
NAVIGATION
BODY
5. IKEA Research Overview Competitor Website Target
Homepage
Homepage
Product Selection
Product Selection
Michael Graves Design
Product Details
Children Furniture
Non-Funiture
New Products
ABOUT TARGET
We repeatedly show our guests that we can
anticipate their lifestyle needs by interpreting
current season fashions and presenting
them in tightly-edited assortments that
are easy to understand. Through careful
development of owned brands including
Xhilaration, Restore & Restyle and
Archer Farms — and through partnerships
with renowned designers such as Michael
Graves, Mossimo Giannulli, Sonia Kashuk,
and Stephen Sprouse, we are able
to offer our guests exclusive product designs
and sophisticated style at exceptional value.
Within the discount industry, this approach
is unique to Target Stores, and it helps
to reinforce our distinct brand character and
fuel our continued growth.
http://media.corporateir.net/media_files/NYS/tgt/targetar01
/letter/index.htm
ANALYSIS
Feel: The site has the feel of Amazon.com’s
website. Not surprisingly it is operated
in co-operation with Amazon.com.
There is lots of banner, boxes, categories
and equally variety of colors and text.
Overall having a chaotic layout and busy
format, but it does provide lots of information.
Design element: Strong red bar used to
head category markers with thin gray lines
to compartmentalize products. White as
being the background color.
Interaction: No rollover but does have
buttons show blue outline when selected.
Content: Here is a simple, basic content
on just about the products that are being sold.
Navigation: The navigation clear with
entry point on top of the screen and bottom
and on the left hand side.
IKEAIKEAIKEAIKEA
6. IKEAIKEA
Products
Quality & Care
Bedroom Selection
My Account
Beds Selection
Finance Options
Product Detail
My Shopping Cart
ABOUT ETHAN ALLEN
At Ethan Allen, we’re dedicated to providing
you superior quality home furnishings
at a good, honest value. We support our
innovative Classic and Casual indoor
and outdoor furnishings with a commitment
to service that goes beyond the expected.
These principles, set over 67 years ago,
remain at the forefront of everything
we do and that’s why today “everyone’s
at home with Ethan Allen.”
Since 1932, Ethan Allen has been dedicated
to helping millions of consumers create
beautiful, comfortable homes. As a total
home furnishings resource, we offer
everything you need to furnish your home
from floor to ceiling and wall to wall. Over
the past decade, we’ve anticipated
changing lifestyles by expanding
our product lines across two basic style
categories: Casual, appealing to today’s
more relaxed lifestyles, and Classic, for
people who want contemporary
interpretations of traditional furnishings.
But it’s not just stylish furniture that has
built our brand and our reputation. Our
combined focus on quality, style, service and
value has sparked an innovative approach
to manufacturing and retailing.
http://www.ethanallen.com/ea/com.ethanallen.ecom.Frame
DirectorServlet?top=7&body=6
ANALYSIS
Feel: The site is very clean with very control
use of color blue that compliments the
circular logo. The images are beautifully
photographed with white lighting.
Design element: Very minimal design
elements, mainly bars and lines.
Interaction: No rollover but does have buttons
show blue outline when selected.
Content: Here is a simple, basic content on
just about the products that are being sold.
Navigation: The navigation clear with entry
point on top of the screen and bottom
and on the left hand side.
Research Overview Competitor Website Ethan Allen
Homepage
7. IKEAIKEA Research Overview Competitor Website Design Within Reach
Homepage
Product Categories
Search
Product Selection
Frequently Asked Questions
Sign In
Designer Biographies
Newsletter Sign Up
Small Space
ABOUT DWR
Design Within Reach provides easy access
to well-designed furniture frequently found
only in designer showrooms. This San
Francisco based company is a one-stop
resource for some of the most exciting
furniture designers internationally. Founder
Rob Forbes, a professional designer himself,
sums it up this way: “The desire to deliver
great products to a broader group of people
and to elevate the interest in legitimate
design, has been here since the Bauhaus.
Our goal is simply to accelerate the way that
design gets to the public and to take
advantage of the most current technology in
this process. In Europe, furniture design is
taken more seriously and the public has
greater access to well-designed products. We
expect to emulate that.”
The furniture available includes classic
designs by Ray and Charles Eames, Mies
van der Rohe, Alvar Aalto, George Nelson,
Marcel Breuer and many others. Also
featured are designs by young designers
including Phillipe Starck, Ron Arad, Jorge
Pensi, Enrico Franzolini ....
http://www.dwr.com/aboutdwr.cfm
ANALYSIS
Feel: The site has a very modernist style. The
is a very structured layout with lots of
white space. Picture and type are contained in
box grid. Along with the grid there are san
serif type and red, black and white color
usage. The image treatment of products
are shot on a clean white background.
The page through out the website have a very
consistent look with the logo and menu bar
placed in the same location.
Design element: Comprise lots of open white
space with lines.
Interaction: Rollover turns black type to red
and when selecting a button there appears a
blue outline.
Content: The features unique to DWR are the
biographies of designers that have furnitures
listed. There are the usual features of
products, search, catalog, and collection.
Navigation: The navigation clear with entry
point on top of the screen and bottom and on
the left hand side.
8. IKEAIKEA Research Overview Competitor Website Levitz, Eurway, Funiture.com
Homepage Homepage Collection Selection
ANALYSIS
Feel: This site is very disorganized both in terms of visual hierarchy and
content.
Design element: Strong usage of red, it being the identity to Levitz. There
are a repeated use of shadow being behind picture and arrows. There is a
point of over doing it. Other than these there are no strong design elements.
Interaction: Rollover becomes a gradation of white to grey, which make it
similar to the background color of the site. Not a good choice.
Content: Too simple to the point that the site do not offer picture of products
or any ways to order items through their site.
Navigation: The navigation is very basic.
ANALYSIS
Feel: Eurway has not a strongly formulated grid thus the elements seems
to float throughout the site.
Design element: A very stylized usage of a purple shadow. Many times it
have a very un-natural feel.
Interaction: A red underline appear when items are selected. Also there is
a simple animation of the tag line.
Content: Here is a simple, basic content on just about the products that
are being sold.
Navigation: The navigation clear with all the needed selections to make
purchase and finding products easy.
ANALYSIS
Feel: Very chaotic and messy.
Design element: There are two conflicting grid: one being left justified and
the other being centered. Overall the elements work against each other.
Interaction: No rollover but does have a drop down selection.
Content: Confusing that this company sells many of their pieces together
in collections and no clear way to indicate this.
Navigation: The navigation is confusing because there is no consistent set
location for secondary selections of items.
9. IKEAIKEA
LIFESTYLETOM TAYLOR
AGE: 20
OCCUPATION: Student
INCOME: $5,000.00
EDUCATION: Community college
LOCATION: Palo Alto, California
MARRIAGE: Single
SHOPPING EXPERIENCE: I use IKEA as a one-stop shopping center
for all funiture.
ITEMS FROM IKEA: My computer desk, shelves, coffee table, lamps,
and dinner table and next will be a sofa.
WHAT LIKE / DISLIKE OF IKEA: The price is great and the style is
fun and hip
COMPUTER EXPERIENCE: 8 years with extensive usage both for
school and personal
INTERNET EXPERIENCE: 6 years with daily usage
INTENTIONS FOR USING THE SITE:
Use the site to see what items are need for the new apartment when
I move off campus.
Use the site to get idea for small space arrangements.
Use the site to find the location, hours, and phone number.
Would like to use the site more to purchase orders.
NEEDS:
To find items for kitchen, computer desk, and
bedroom.
To find more storage space.
Find items easily and fast.
Have an easier way to order on line.
SOLUTIONS:
To have website that arrange items according to
rooms a building.
To provide a suggestion column.
A overall sitemap and a reference list of other
similar users purchase products.
Have a direct link of product to the shopping basket.
IKEAIKEA Research Overview User Profile Tom Taylor
10. AGE: 35
OCCUPATION: Housewife
INCOME: $0.00
EDUCATION: High school level
LOCATION: Schaumburg, Illinois
MARRIAGE: Married
SHOPPING EXPERIENCE: I enjoy the wide variety of things on
display. I usually don’t buy the things I was really want, but some
other things.
ITEMS FROM IKEA: I have two clocks, two lamps, and some
garden furniture and its all been very good.
WHAT LIKE / DISLIKE OF IKEA: It has good quality furniture and
good prices.
COMPUTER EXPERIENCE: 3 years with limited usage at home
INTERNET EXPERIENCE: 2 years with 3-4 times weekly
IKEAIKEA Research Overview User Profile Theresa Randall
LIFESTYLETHERESA RANDALL
INTENTIONS FOR USING THE SITE:
Use the site mainly to browse for new items.
May not ever buy things from the internet because of fear
of credit card fraud
Like to look at article and feature that gives suggestions on ways
to decorate.
NEEDS: SOLUTIONS:
Friendly and easy navigation.
Sense of security that no credit card fraud.
To have experts and specialists to provide home
decoration ideas.
Sign up for weekly sales and newsletters so she
don’t even need to look up IKEA’s site.
To provide a third party security system or an at
home credit card verifier.
Provide many sections that offer solutions and
suggestions.
11. IKEAIKEA
LIFESTYLE
AGE: 30
OCCUPATION: Civil engineer
INCOME: $87,000.00
EDUCATION: University level
LOCATION: Plainview, New York
MARRIAGE: Married
SHOPPING EXPERIENCE: You have to walk through a lot of floors
before you can get to what you want. At first I did not mind, I could use
the browsing to find some interesting things, but now it becomes a
hassle. Then again for the price it does well.
ITEMS FROM IKEA: Just about everything from one time or another.
WHAT LIKE / DISLIKE OF IKEA: The quality and service need to be
improved, but I could still get away with an apartment full of furniture
at a reasonable price.
COMPUTER EXPERIENCE: 7 years with limited usage to work.
INTERNET EXPERIENCE: 7 years with almost daily usage
IKEAIKEA Research Overview User Profile Eric Neal
ERIC NEAL
INTENTIONS FOR USING THE SITE:
Use the site to find out what furniture are available and in what colors.
Use the site to find the location, hours, and phone number.
Would like to use the site more to purchase orders.
NEEDS:
Find items easily and fast.
To find the it quick and without going though
many layers
Have an easier way to order on line.
SOLUTIONS:
A overall sitemap and a reference list of other similar
users purchase products.
To have many ways to find an IKEA store on
the homepage
Have a direct link of product to the shopping basket.
12. AGE: 37
OCCUPATION: Guitarist
INCOME: $1,800,000.00
EDUCATION: College level
LOCATION: Hollywood, California
MARRIAGE: Single
SHOPPING EXPERIENCE: I hate the forced path with no sales
person to get assistance and it all end up in a big huge warehouse.
ITEMS FROM IKEA: An broken desk lamp in the garage now as a
tool lamp.
WHAT LIKE / DISLIKE OF IKEA: The place sucks. Nothing worthy
of buying.
COMPUTER EXPERIENCE: 11 years with extensive usage both for
business and personal
INTERNET EXPERIENCE: 4 years with almost daily usage
IKEAIKEA Research Overview Non-User Profile Mark Foster
LIFESTYLEMARK FOSTER
NEEDS: SOLUTIONS:INTENTIONS FOR USING THE SITE:
Maybe will use the site to help a friend find direction or telephone or
hours.
Never buy things from IKEA because don't like the generic knock off feel
of the products.
SOLUTIONS:NEEDS:
N / A
N / A
N / A
N / A
13. Fun
Britany Spears
Volkswagen
Marie Claire
Bagel
Detroit
Gap
Koala Bear
Budweiser
Charlie Brown
Star Wars_____
Decaf
Plexiglass
Friends _____
Brad Pitt
Urban
animal
magazine
car
celebrity
tv show
cartoon character
musician
city
food
cocktail
clothing label
SQUID
WIRED MAGAZINE
HONDA CIVIC
CATHERINE ZETA JONES
FRIENDS
JOHNNY BRAVO
PHISH
SAN FRANCISCO
PAD THAI
MARGARITA
GAP
PROJECTION TECHNIQUES
BRAND PERSONALITY
VISUAL GUIDE
IKEAIKEA Analysis Brand Attribute & Visual Guide
MarilynManson
Porsche
Vogue
Croissant
Paris
Prada
Rattle Snake
Heineken
The Grinch
Blade Runner
Espresso
Crystal
ER
Kevin Spacey
Rural
Britany Spears
Volkswagen
Marie Claire
Bagel
Detroit
Gap
Koala Bear
Budweiserr
Charlie Brown
Star Wars_____
Decaf
Plexiglass
Friends _____
Brad Pitt
Urban
BRAND PERSONALITY
MarilynManson
Porsche
Vogue
Croissant
Paris
Prada
Rattle Snake
Heineken
The Grinch
Blade Runner
Espresso
Crystal
ER
Kevin Spacey
Rural
Transparent
Many
Speed
Individual
Units
14. IKEAIKEA Analysis Creative Brief
KEY USER TYPES & INTENTIONS
Type I
NAME: Theresa Randall
AGE: 35
OCCUPATION: Housewife
INCOME: $0.00
EDUCATION: High school
LOCATION: Schaumburg, Illinois
SHOPPING EXPERIENCE: I enjoy the wide variety of things on display.
I usually don’t buy the things I was really want, but some other things.
ITEMS FROM IKEA: I have two clocks, two lamps, and some garden furniture
and its all been very good.
WHAT LIKE/DISLIKE OF IKEA: It has good quality furniture and good prices.
INTENTIONS
° May not ever buy things from the internet because of fear of credit card fraud
° Like to look at article and feature that gives suggestions on ways to decorate.
Type II
NAME: Eric Neal
AGE: 30
OCCUPATION: Civil engineer
INCOME: $87,000.00
EDUCATION: University
LOCATION: Plainview, New York
SHOPPING EXPERIENCE: You have to walk through a lot of floors before you
can get to what you want. At first I did not mind, I could use the browsing and
maybe find some interesting things, but now it becomes a hassle. Then again
for the price it does well.
ITEMS FROM IKEA: Just about everything from one time or another.
WHAT LIKE/DISLIKE OF IKEA: The quality and service is let to be improved,
but I could still get away with an apartment full of furniture at a reasonable
price tag.
INTENTIONS
° Use the site to find out what furnitures are available and in what colors.
° Use the site to find the location, hours, and phone number.
° Would like to use the site more to purchase orders.
Type III
NAME: Tom Taylor
AGE: 19
OCCUPATION: Community college student
INCOME: $5,000.00
EDUCATION: College
LOCATION: Palo Alto, California
SHOPPING EXPERIENCE: I like it. I get most of my apartment furnishing
at IKEA. It has pretty much all that I need for my place: the light bulbs, bed
sheets, sofa.
ITEMS FROM IKEA: Almost everything, except the chest it was from grandma.
WHAT LIKE/DISLIKE OF IKEA: I like IKEA because I basically got everything
there. But there are times when things are not quite right. Where things are
missing or wrong screws.
INTENTIONS
° Find out the location.
° Want to find out pricing to either bring the check book or credit cards.
COMPETITION
° www.ethanallan.com
° www.target.com
° www.crateandbarrel.com
° www.dwr.com
° www.levitz.com
° www.jenniferfurniture.com
° www.pier1.com
° www.costplus.com
° www.officedepot.com
° www.officemax.com
° www.staples.com
° www.costco.com
° www.furniture-cheap.com
° www.hermanmiller.com
° www.wickesfurniture.com
° www.kmart.com
° www.furniture.com
° www.lazboy.com
° www.ashleyfurniture.com
° www.sealy.com
° www.amazon.com
° www.ebay.com
° www.leons.ca
° www.homedepot.com
° www.walmart.com
° www1.jcpenney.com
° www.williams-sonoma.com
° www.fredmeyer.com
° www.potterybarn.com
° www.restorationhardware.com
° www.bedbathandbeyond.com
° www.lnt.com
° www.marthastewart.com
COMPETITION
° www.ethanallan.com
° www.target.com
° www.crateandbarrel.com
° www.dwr.com
° www.levitz.com
° www.jenniferfurniture.com
° www.pier1.com
° www.costplus.com
° www.officedepot.com
° www.officemax.com
° www.staples.com
° www.costco.com
° www.furniture-cheap.com
° www.hermanmiller.com
° www.wickesfurniture.com
° www.kmart.com
° www.furniture.com
° www.lazboy.com
° www.ashleyfurniture.com
° www.sealy.com
° www.amazon.com
° www.ebay.com
° www.leons.ca
° www.homedepot.com
° www.walmart.com
° www1.jcpenney.com
° www.williams-sonoma.com
° www.fredmeyer.com
° www.potterybarn.com
° www.restorationhardware.com
° www.bedbathandbeyond.com
° www.lnt.com
° www.marthastewart.com
15. “To make home furnishing fun and exciting by providing the best value, variety, and freshness
with easy access and dependability.”
New Brand Identity
Coming up with a new brand identity: With five key categories, Benefit, Culture, Personality, and Value, attributes were brain stormed;
and from each category two most important attributes were selected. From these selected word a new brand identity is created.
IKEAIKEA Concept
BENEFIT
cost effective
cheap
big
variety
shopping experience
enjoyable
pleasing
window shopping
see design furniture
see possibilities
value
stylish
affordable
CULTURE
efficient
populous
equality
fun
youth
freshness
choice
heritage
PERSONALITY
youth
environmental
people company
economical conscience
sympathetic
in tuned
leader
trendy
non threatening
friendly
fun
enjoyable
relaxed
big
VALUE
cheap price
convenient
time saving
accessible
safe
dependable
central
well known
European heritage
NEW BRAND IDENTITY
16. Coming up with a new function: With the new brand identity, key words
were picked out to extrapolate users' potential question and possible solutions.
beginner
value
variety
trendy
Q I have no preference. How should I even begin? I don’t know what I need. How should I start? I just got to learn how to balance my check book. How am I know how much to spend on furniture?
Q I have a certain furniture but also want to see similar ones of same price? What are on sale?
Q I always find it wonderful to have so many choices, but what can I do to see everything? How could I see all the possible colors of an item that is offered? I there a better way to show size of a product?
Q I am always seeing new items, but what is really cool? With all the choice, I would like to know which ones are selling the most?
A Provide emails that update growing trends in the fashion
world and music and provide items from IKEA that
parallel them.
A Provide a small thumb nail version of all the items in a category and also provide a
streaming flow of items that constantly passes across the screen.
A Provide a choice of listing items by price and also have items listed that
was purchased by other fellow buyers.
A Provide a general style guide or show items that
was purchased by other people of similar back-
ground.
Provide a “to what is needed list” similar to
what the post office offer in its “list of things to
do “x” day before moving.”
Provide a general worksheet with charts and formulas of household income, saving, expenses,
potential earning, debt etc.
Provide as banners constantly undated
and also send individual emails to customers
on up and coming sales.
Provide a swatch on the bottom of the page. Provide a relative body or body part next to the
item. Also provide a measure tool that allows
the customer to measure there own places.
Provide a list of the fastest selling items, the most items sold, and the
longest selling item. Also provide a list that other people bought along with
the item that you have purchased.
New FunctionsIKEAIKEA Concept
“To make home furnishing fun and exciting by providing the best value, variety, and freshness
with easy access and dependability.”
17. size
character
variety
availability
add to cart
search
info
check out
assemble
instruction
homepage
product solution store search info
kitchen
bedroom
living room
bathroom
office
garden
children
accessory
cookery
cabinet
chair
table
lights
add to cart
pan type1
pan type2
pan type3
knife type1
knife type2
knife type3
rack type1
rack type2
rack type3
more product
layouts
budget
new couples
single
children
house
apartment
location
hours
direction
contact
facility
layout
purchase experience
policy
employment
history
to the community
policy
employment
catalog
investors
stores
input
list
categories
alphabetical
mission
time table
president
message
returns
equal employment
guarantee
annual report
goals
media
president
messageamount
payment
address
accept
revise
sign in bulletin
new stores sale recall promo
kitchen
bedroom
living room
bathroom
office
garden
children
accessory
solution1
solution2
solution3
solution4
solution5
IKEAIKEA Analysis Site Map
Primary
Secondary
Tertiary
18. IKEAIKEA Analysis Customer Path Tom Taylor
homepage
product store search info
kitchen
bedroom
living room
bathroom
office
garden
children
accessory
more product
layouts
budget
new couples
single
children
house
apartment
location
hours
direction
contact
facility
layout
purchase experience
policy
employment
input
list
sign in bulletin
new stores sale recall promo
history
to the community
policy
employment
catalog
investors
stores
1
2
3
4
5
kitchen
bedroom
living room
bathroom
office
garden
children
accessory
6
solution1
solution2
solution3
solution4
solution5
8
7
9
solution
NAME: Tom Taylor
AGE: 19
OCCUPATION: Student
INCOME: $5,000.00
EDUCATION: Community college
LOCATION: Palo Alto, California
SHOPPING EXPERIENCE: I use
IKEA as a one-stop shopping center
for all furnitures.
ITEMS FROM IKEA: My computer
desk, shelves, coffee table, lamps, and
dinner table and next will be a sofa.
WHAT LIKE / DISLIKE OF IKEA:
The price is great and the style is new.
19. NAME: Theresa Randall
AGE: 35
OCCUPATION: Housewife
INCOME: $0.00
EDUCATION: High school
LOCATION: Schaumburg, Illinois
SHOPPING EXPERIENCE: I enjoy
the wide variety of things on display.
I usually don't buy the things I was
really want, but some other things.
ITEMS FROM IKEA: I have two
clocks, two lamps, and some garden
furniture and its all been very good.
WHAT LIKE/DISLIKE OF IKEA:
It has good quality furniture and
good prices.
IKEAIKEA Analysis Customer Path Theresa Randall
homepage
product solution store search info
kitchen
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living room
bathroom
office
garden
children
accessory
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budget
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single
children
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direction
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layout
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to the community
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kitchen
bedroom
living room
bathroom
office
garden
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solution1
solution2
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chairs
sofas
tables
footstool
side table
sofa beds
add to cart
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size
character
variety
availability
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info
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assemble
instruction
sofas1
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20. IKEAIKEA Analysis Customer Path Eric Neal
size
character
variety
availability
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search
info
check out
assemble
instruction
homepage
product solution store search info
kitchen
bedroom
living room
bathroom
office
garden
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accessory
cookery
cabinet
chair
table
lights
add to cart
pan type1
pan type2
pan type3
knife type1
knife type2
knife type3
rack type1
rack type2
rack type3
more product
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budget
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single
children
house
apartment
location
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policy
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history
to the community
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payment
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NAME: Eric Neal
AGE: 30
OCCUPATION: Civil engineer
INCOME: $87,000.00
EDUCATION: University
LOCATION: Plainview, New York
SHOPPING EXPERIENCE: You have
to walk through a lot of floors before
you can get to what you want.
At first I did not mind, I could use the
browsing and maybe find some
interesting things, but now it becomes
a hassle. Then again for the price it
does well.
ITEMS FROM IKEA: Just about
everything from one time or another.
WHAT LIKE/DISLIKE OF IKEA:
The quality and service is let to be
improved, but I could still get away
with an apartment full of furniture at
a reasonable price tag.
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21. Products & Solutions Overlapping Factors of Needs Target
Page of Book Floor Plan Supermarket
Propose IKEA-USA.com’s Mission
° Idea that IKEA is able to offer you solution
and products to the solutions.
° Keep a clean look for a modernistic feel
° There is little use of color in the text.This
is to place emphasis on the color
photography of the products
° No buttons will be used because of the
added visual complexity to a simplistic feel
Propose IKEA-USA.com’s Mission
° To have shade of relevance to what the user
is searching
° The circles are factors or products that the
user is looking for. Instead of offering a list
of solutions in equal value, this method
shows the degrees and areas of shared
characteristics
° To have a fun and playful mood
Propose IKEA-USA.com’s
Mission
° To have a metaphor that IKEA is the one
stop for all your needs
° The concentric circle could be used as
different virtual floors to a showroom of
products or it could be classifications to
different lines of products or it could be
navigation buttons
° The simplistic nature of a circle is similar to
IKEA's core values and brand
Propose IKEA-USA.com’s
Mission
° To be able to see the location of where
you are in the site
° To offer a visual reference to where things
are in the site
° Able to sequence item as a logical path to
take in order to purchase an item or to
return an item
° The ease of the book can not be overstated,
even in this technological advanced stage
of your world. To have the web site have the
ease of a physical book
Propose IKEA-USA.com’s
Mission
° Having a quick visual reference that deals
with house furnishing and interior
decoration
° To suggest the level of sophication of a
architectural blue print to IKEA's product
° Having a navigation device that is intuitive
to locating products that would be place in a
home setting
Propose IKEA-USA.com’s
Mission
° Metaphor to IKEA's vast array of products
° To stress size and volume at an IKEA store
° The open, clean page is to counter the
complexity of showing many products at
one time
° The two point perspective is to have an
endless feel
MOMENT
computer desk
Tempered glass is stronger and more durable than
ordinary glass.
If tempered glass is damaged, the edges rarely
become sharp.
Easy to assemble; no tools required.
Easy to move. Castors are included and all are
lockable.
design: Niels
product description
Design: metal glass
Height: 28 3/8"
products
solutions
store
Web Site LayoutIKEAIKEA Concept
22. Product
Image
Homepage
Product Details
Store Location
Solution
Logo
location
hours
direction
contact
facility
layout
purchase experience
policy
employment
Store Location
Bulletin
new stores
recall
sales
promo
new stores
Product
Solution
Store Location Privacy Policy
IKEAIKEA Analysis Proposal Schematics Structure
SearchAbout IKEACustomer ServiceShopping CartSign In
Product
Image
tt Product
Image
Product
Image
Product
Image
Logo Bulletin
new stores
recall
sales
promo
new stores
Product
Solution
Store Location Privacy Policy
SearchAbout IKEACustomer ServiceShopping CartSign In
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
living room
kitchen
dining room
bed room
bath room
garden
office
children room
accessory
sale
small Product
medium Product
large Product
young couples
apartments
lofts
t
Logo Bulletin
new stores
recall
sales
promo
new stores
Product
Solution
Store Location Privacy Policy
SearchAbout IKEACustomer ServiceShopping CartSign In
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
living room
kitchen
dining room
bed room
bath room
garden
office
children room
accessory
sale
small Product
medium Product
large Product
young couples
apartments
lofts
area rugs
bed frames
bedside tables
bunkbeds
drawers
lamps
mattresses
mirrors
wardrobes
t
Logo Bulletin
new stores
recall
sales
promo
new stores
Product
Solution
Product Suggestion
Store Location Privacy Policy
SearchAbout IKEACustomer ServiceShopping CartSign In
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Product
Image
Solution
Image
Product
Image
Product
Image
living room
kitchen
dining room
bed room
bath room
garden
office
children room
accessory
sale
small Product
medium Product
large Product
young couples
apartments
lofts
map
mattresses
pillows
sheets
side table
lamps
drawers
23. Website HomepageIKEAIKEA Design
store location: CA MD NJ NY PA TX VAIL WA
privacy?policy
IKEA near you enter zip...IKEA near you
Search
Searchproducts solutions sign in shopping cart customer service about IKEA
store location: CA MD NJ NY PA TX VAIL WA
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enter zip...IKEA near you
Searchproducts solutions sign in shopping cart customer service about IKEA
store location:
bathroom lighting
If your home could use a bit more space,
try this experiment. Lie flat on your back
and look up. What do you see? Lots of
beautiful, unused space. Now get up and
look behind doors, up walls, under beds.
More space! Starting with the next few
pages, IKEA shows you how to Think
Cubic. That means using the entire width,
depth and height of your home leaving
Solutions
CA MD NJ NY PA TX VAIL WA
solutions
products
privacy?policy
Product information:
Length: 81 "
Width: 55 3/4"
Mattress width: 53 1/8 "
Mattress length: 74 3/8 "
Headboard height: 35 3/8
EKEBERG $349.00
bed
enter zip...IKEA near you
Buy it Now !
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chairs
shelves
living room kitchen dining room bed room bath room garden office children room accessory sale
young couples small space medium space large space dormitory loft home
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24. WebsiteIKEAIKEA Design
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living room kitchen dining room bed room bath room garden office children room accessory sale
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HJÄLTÖN
sofa
ALUNIT
halogen lamp
RISLEV
long pile rug
PASTILL
screen
EKSJÖ
coffee table
GRANAT
cushion
Plenty of Room for 4
Two kids and two working parents can live
comfortably in a 1,200 sq. ft. home, but it
takes planning. When you make good use
of walls, ceilings, space inside cabinets
and under beds, you have penty of room
left for living.
The best way to keep cleaning at a
minimum is not to make a mess. This is
Product information:
Key features
Handwoven; each piece of furniture is
unique.
Plastic feet; protect the furniture if in
contact with a moist surface.
MASO/$69.99
chair
1 2 3 4 5
chair cushion
pillows
sheets
accessorize
IKEA near you
throws
lamps
tables
area rug
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living room kitchen dining room bed room bath room garden office children room accessory sale
young couples small space medium space large space dormitory loft home
more selection . . .
same material . . .
same color. . .
this catagory only
all items
items in this room . . .
new
items
m
in t
m
in thh
25. WebsiteIKEAIKEA Design
Search
Searchproducts solutions sign in shopping cart customer service about IKEA Searchproducts solutions sign in shopping cart customer service about IKEA
Expanded Solutions Section
store location: CA MD NJ NY PA TX VAIL WA
privacy policy
plenty of room for 4
Two kids and two working parents can live
comfortably in a 1,200 sq. ft. home, but it
takes planning. When you make good use
of walls, ceilings, space inside cabinets
and under beds, you have penty of room
left for living.
The best way to keep cleaning at a
minimum is not to make a mess. This is
personalize your storage
Mail and newspapers can cause a lot of
clutter. Buy a tiered box or rack to put in
your hallway. Sort mail and slip it into the
slots. Newspapers should be placed in
magazine racks.
Use tin canisters to store small toys such
as toy cars and action figures. Let your
living room for the kids
Large toy boxes look nice but it is
impossible to keep them organized. Toss
them out and replace them with shelves.
IKEA near you enter zip...IKEA near you
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newest for this season . . .
more in the same room . . .
more of the same topic . . .
most frequently viewed . . .
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products living room kitchen dining room bed room bath room garden office
young couples small space medium space large space dormitory loft home
new
items
HJÄLTÖN
sofa
ALUNIT
halogen lamp
RISLEV
long pile rug
PASTILL
screen
EKSJÖ
coffee table
GRANAT
cushion
Billy
bookcase
BONDE
storage units
MAGILER
storage units
IVAR
storage units
TV-UNIT
media accessories
MASO
chair
FELICIA
throw
KULLEN
chest