Semester Project for Consumer Behavior Paper Prepared a case study on canine sports drink brand K-9 Quenchers by studying the pet products market, analyzing brand product varieties, understanding the various attitude & learning strategies adopted by the brand, looking at their target customer's demographic and psychographic profiles and finally, developing an original brand campaign consisting of print and online advertisements for re-positioning the brand into a more fresh, trendy and upscale pet products brand Project Members: Archit Kaushik, Atishay Jain, Gaurav Singh

1. A case study

7. •
•
•

10. •
•
•
•

11. •
•
•

12. •
•
•
•

13. •
•
•

15. •
•

16. •
•
•
•

17. •
•
•

18. •
•
•

19. •
•
•

20. • ─
─
•
•

21. •
•
•

22. •
•
•
•
•

23. •
•
•
•
•

25. •
•
•
•
•
•
•
•

27. •
•
•

30. •
•
•
•