Personal selling involves a salesperson using their skills to convince a customer to purchase a product through face-to-face interaction. It provides benefits like two-way communication, personal attention, and immediate feedback, but is limited in reach compared to other promotional methods. The personal selling process includes prospecting, pre-approach, approach, presentation, overcoming objections, and closing.

1. BY- GAURAV JAIN
gauravpaatni1995@gmail.com

2. What is Personal Selling?
Personal selling is also known as face-to-face
selling in which one person who is the salesman
tries to convince the customer in buying a product.
It is a promotional method by which the
salesperson uses his or her skills and abilities in an
attempt to make a sale.

3. FEATURES OF PERSONAL SELLING
Personal Approach
Quick Response
Time Saving
Oral Communication
Relationship Building

4. NEED OF PERSONAL SELLING
Requirements of Product Demonstration
Emergence of an Entirely New Type of Product
Need to Develop Relations with Customers
Source of Marketing Research Data
To Remove Misconceptions Caused by
Competitive Advertising

5. ADVANTAGES OF PERSONAL SELLING
Two-Way Communication
Personal Attention
 Detail Demonstration
Complementary to other Promotional Tools
Immediate Feedback
Flexibility

6. LIMITATIONS OF PERSONAL SELLING
Limited Reach
More administrative problems
Difficulty of getting right kind of salesmen
Inconsistent messages.

7. PROCESS OF PERSONAL SELLING
Prospecting
Pre-Approach
Approach
Presentation & demonstration
Overcoming objections
Closing

8. PRINCIPLES OF EFFECTIVE PERSONAL
SELLING
Planning
Sense of Accountability
Listen
Wise Speech
Story Telling