marketing saless

1. Welcome
To
Our
Presentation

2. Group Name:
BLUE STARS
2

3. Group members
1.YESMIN SULTANA 3. LUTFAR RAHMAN AKAS
ID# 14102555 ID# 14103005
Program : BBA Program : BBA
2. MAHFUZUR RAHMAN
ID# 14102542
Program : BBA
3

4. Presentation Topics
“SAlESMANSHIP”

5. Part 1- About Salesmanship's
Context

6. Part 1
About Salesmanship's

7. What Is Salesmanship
 Salesmanship refers to the practice of investigating
and satisfying the needs of customers using a fair,
sincere, mutually beneficial and efficient process,
according to the Business Dictionary.
 Its goal is a long-term, productive relationship
with customers.

8. TYPES OF SALESPERSON
 Manufacturer's salesman
 Wholesaler's salesman
 Retailer's salesman
 Indoor salesman
 Traveling salesman
 Special salesman

9. ESSENTIALS OF EFFECTIVE SELLING
 Qualities of good salesman
 Knowledge of customer
 Buying motive
 Knowledge of selling process
 Knowledge of product
 Knowledge of business and organization

10. Types of Consumer
 Producers
 Reseller
 Government Agencies
 Institutions
 Consumers

11. Features of Salesmanship
 Salesmanship is an art
 Personal service
 Art of attracting and persuading customers
 Art of converting desire into necessity
 Buyer’s confidence
 Consumer satisfaction
 Establishment of permanent relations
 Service for producer, distributor and
consumer
 Mutual benefit
 Educative process

12. Importance of Salesmanship
 Important to producers
 Important to customers
 Important to salesman
 Important to government
 Important to society

13. Scope of Salesmanship
 transport
 repairing
 teaching
 painting
 banking
 legal
 medicine
 insurance, etc.
 Salesmanship in its higher levels includes the subject-
matter of:-
 product knowledge,
 knowledge of customers,
 training and control of salesman,
 organization and management of sales departments,
etc.

14. Advantages of Salesmanship
 Salesmanship helps in preventing the piling up of
huge stocks.
 Salesmanship helps in creating demand for the
goods which leads to increase in production.
 Salesmanship is the best means of two-way
communication b/w the company and customer.
 Increase in sales helps to increase the profits.
 Increased sales induced business activity which
provides more employment and higher income for
the community.
 Consumers are benefitted as salesmen provide
them great deal of useful information.

15. Limitations of Salesmanship
High cost of personal selling.
Salesmanship adopts the methods of
pressure selling.
Good and competent sales person are
scarce.

16. Part- 2
Personal Selling

17. Personal Selling
 According to American Marketing Association,
“oral presentation is a conversation with one
or more prospective customers for the
purpose of making sales.”
 It is most important of all the market efforts
of an enterprise because through personal
selling consumers are encouraged more.

18. Characteristics of Personal Selling
 It is the method of direct selling .
 It involves oral communication between buyer and
seller.
 In personal selling, the seller wants to convince
the buyers to sell his product.
 It involve the sale of goods and services
personally.
 It is most effective tool of increasing the sales.
 It helps in providing many important information
to the enterprise regarding the market.
 It is essential for the survival of business.

19. Nature Or Functions Of Personal Selling
 Making sales
 Advertise the new product
 Service to customers
 Executive functions
 Records of the sales
 Collect statistics

20. Importance of Personal Selling
 Helpful in selling
 Demonstrating the product
 Helpful in removing the doubts & confusions
of customers
 Helpful in communication
 Knowledge of prospective buyers
 Important from buyer’s point of view
 Important to the society

21. Limitations of Personal Selling
 Increase in the cost of sales
 Difficulty of reporting at right time
 Lack of efficient salesman

22. Types Of Personal Selling
 Selling for retailer or consumer
salesmanship
 Selling for wholesaler or merchant
salesmanship
 Selling for manufacturers

23. Qualities Of Sales Executives
 Ability to define position’s exact functions and duties
in relation to the goals the company should expect to
attain.
 Ability to select and train capable subordinates and
willingness to delegate sufficient authority to enable
them to carry out assigned tasks with minimum
supervision.
 Ability to utilize time efficiently.
 Ability to allocate sufficient time for thinking and
planning.
 Ability to exercise skilled leadership.

24. TIPS FOR BEING A GOOD SALESMAN
LISTEN, LISTEN,
LISTEN & LISTEN
TO
YOUR CUSTOMERS

26. DO YOU HAVE ANY QUESTION?