Sune Kaae leads a line-up of guest lecturers in talks about Innovation, Agility and Lean Startup . November 2015 at Berghs School of Communication in Stockholm, Sweden

1. berghs
innovation & agility

2. trying out live feedback

3. trying out live feedback

4. trying out live feedback

5. trying out live feedback

6. trying out live feedback

7. ● “Innovation, Agility & new work methods”
● Sune Kaae
● You
Hello & Me & You

8. goals today
Familiarity with tools & practices:
● innovation, lean startup, agile & waterfall
● when they are appropriate
Ability, Focus and Motivation:
● make digital projects happen, quickly
● make innovation happen

9. @sunekaae

10. Me

11. Nike+ physical products

12. Also Me: Newbie.

13. ● Make Sh*t Happen
Innovation & Agility

14. ● Experiment
● Do
● Make
● Build
● Deliver
Innovation & Agility

15. ● Agile
● Lean Startup
● Growth Hacking
● Innovation
(prototyping next week)
Topics

16. Format today
● Not traditional lecture
● Cases
● People

17. ● 0900-1000 hello. intros to topics & speakers
● 1000-1100 Case 1
● 1100-1200 Case 2
● [break]
● 1300-1400 Case 3
● 1400-1500 Case 4
● 1500-1600 summary & wrap up
● (1600-1700) (optional follow ups. parking lot)
Agenda

18. ● 25 mins presentation
● 20 mins discussion & questions
● 15 min wrap up & break
each case

19. ● 0900-1000 hello. intros to topics & speakers
● 1000-1100 Samira: Getting Things Done in startups + Growth Hacking
● 1100-1200 Massimo: agility & innovation at SAS
● [break]
● 1300-1400 Claes & Betty: Innovation lab at Danica Pension
● 1400-1500 Andy: Lean Startup methods
● 1500-1600 summary & wrap up
● (1600-1700) (optional follow ups. parking lot)
Agenda (detailed)

20. My role
● curate. facilitate
● clarify
● contextualize
● start + end + throughout

21. examples & types of digital projects

22. examples & types of digital projects
content <> campaign site <> service/tool <> business/market exploration

23. methods

24. ● What is the waterfall methods/process?
what is...?

27. Waterfall focus
● documents/paper
● theory
● “delivery” perceived easy & low-value
● linear

28. ● What is agile
what is...?

29. what is...?
● what is agile?
○ welcoming change - adapt quickly
○ collaborative & cross-discipline
○ it’s values & mindset
○ initially software
○ manifesto, 2001

32. Scrum most popular Agile method

33. ● don’t worry about the details, can be studied later.
● main: http://agilemethodology.org/
study details later

34. agile. partial video

35. Agile focus
● prototypes
● customer feedback & involvement
● early & frequent release
● “delivery” is only measure of progress

36. ● what is innovation?
what is...?

37. ● what is innovation?
what is...?

38. what is...?
● what is innovation?

40. what is...?

42. ● Innovation:
○ what startups do!
○ not natural enterprises!
what is...?

43. what is...?

44. examples & types of digital projects
content <> campaign site <> service/tool <> business/market exploration

45. ● Samira Mchater
● Online Marketing Manager & Growth
● VionLabs (viotel.com)
Samira: Getting Things Done. in startups

46. ● Massimo Pascotto
● Head of Innovation and Digital Solutions
● SAS (Scandinavian Airlines
Massimo: agility & innovation at SAS

47. ● what is SAS’ business?
● current digital properties/channels
● background & changes over the past few years
SAS - intro

48. SAS - current
● current organization for digital?
● how to make things happen at SAS?
● current projects/initiatives
● good things
● bad things
● Waterfall vs. Agile?
● Innovation?

49. Lunch

50. ● Claes Carlson
● CEO
● Danica Pension (Sweden)
● Betty Mickos
● Head of Innovation Strategy
● Great Works
Claes & Betty: Innovation lab

51. Andy: Lean Startup methods
● Andy Cars
● Innovation catalyst @ Lean Ventures
● founder @ Seedcap
● Lean Startup Coach @ Frogleap Accelerator

52. ● Methods & Practices to explore business opportunities
● Lean Startup is also for enterprises
● What is an accelerator. How does it work?
Andy: Lean Startup methods

53. ● summary on cases & concepts
● when to use what methods
Sune: summary & wrap up

54. ● 0900-1000 hello. intros to topics & speakers
● 1000-1100 Samira: Getting Things Done in startups + Growth Hacking
● 1100-1200 Massimo: agility & innovation at SAS
● [break]
● 1300-1400 Claes & Betty: Innovation lab at Danica Pension
● 1400-1500 Andy: Lean Startup methods
● 1500-1600 summary & wrap up
● (1600-1700) (optional follow ups. parking lot)
Agenda (detailed)

55. examples & types of digital projects
content <> campaign site <> service/tool <> business/market exploration

57. methods

58. methods

60. - traditional, linear, repeatable
- online ads, banners
- out-of-home digital sign
- some campaign sites
- agile
- web site (web/mobile)
- apps; web app, mobile app
- utility, game, service, product
- intranet, extranet
- e-commerce
- lean startup
- new product, new service
- new revenue models
- new business model
- new market segment
- partnerships, collaborations
examples & types of digital projects

61. goals today
Familiarity with tools & practices:
● innovation, lean startup, agile & waterfall
● when they are appropriate
Ability, Focus and Motivation:
● make digital projects happen, quickly
● make innovation happen

62. ● feedback
○ post good and bad things, with + or -
○ example:
■ + food was great
■ - not enough coffee
○ you can post multiple times
● questions / topics?
○ I’ll stay around
what’s left?

63. BACKUP - extras

67. examples & types of digital projects
linear experience exploration business & market exploration