Posts With Staying Power: Crafting Your Content to Make It Searchable, Shareable, and Sticky - Linda Ly

1. Posts With Staying Power
Crafting Your Content to Make It
Searchable, Shareable, and Sticky
garden-bloggers-conference.com 1

2. Strategy #1
Make Your Content Searchable
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3. Organic
search traffic
● You don’t pay for it
● Traffic comes naturally
from visitors finding
your blog through
search engines
● Google and Bing
power 95% of the
world’s searches
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4. Where does
your blog
rank?
● Page 1 gets an
organic click 71% of
the time
● Pages 2 and 3 get
around 6% of clicks
● The goal: appear on
the first 3 pages of
search engine
results
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florida weave trellis returns Garden
Betty as the #1 result out of 82,100 sites

5. Craft a really
good title
● Make it intriguing and
descriptive
● Take a stand or make
an argument
● Ask a question that
you’ll answer in the
post
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6. Make your titles
intriguing!
Ruby Kraut (and Why
It’s So Good For You)
Are Carrot Tops Toxic?
(The Short Answer: No)
Why Do Purple Beans
Turn Green After Cooking?
Grow Bigger and Better
Tomatoes This Summer!
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7. Think like a newspaper headline
Generic keyword
Too vague and competitive for
search engine ranking
“gardening”
“container gardening”
Long tail keyword
Very targeted search phrase that
contains 3 or more words
“container gardening
in small spaces”
can turn into…
“10 Container Gardening Tips
for Small Spaces”
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8. Think lists and how-tos
Listicles
Lets us process complicated
information in little bites
Lists can be numbered or
bulleted points, timelines,
or categories
How-tos
“How to Make Recycled
Newspaper Pots for
Seed Starting”
“Freezing Fresh Lemon Slices,
Lemon Juice, and Lemon Zest”
or combine a list with a how-to:
“How to Make Compost in
6 Simple Steps”
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9. Strategy #2
Make Your Content Shareable
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10. Always
include
high-quality
images
Make them:
● Beautiful
● Inspiring
● Unique
● Useful
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11. Show them, don’t just tell them
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12. Make your
posts and
images easily
shareable
● Add share buttons for
all the major social
media networks
● Add a Pinterest “pin it”
button to all of your
images
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13. Take advantage of alt tags and title tags
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Use
descriptive
keyword-
rich phrases
for your
image alt text

14. Strategy #3
Make Your Content Sticky
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15. Be authentic on your blog
Use your own voice
Be sarcastic, funny, or serious,
If that’s how you are in real life
Be human: don’t be afraid to
change your mind
or admit mistakes
Blog as if you were
talking to a friend
Tell a story
Take your time and
engage your audience
Blog about the things you’re
most passionate about
Blog about things you might
be considered an expert on
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