7 habits of highly effective websites presentation

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Learn the 7 habits of highly effective websites

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7 habits of highly effective websites presentation

  1. 1. Presented by Antoine Dupont CEO – Admin eSolutions Corporate Websites Solutions
  2. 2. Some stats to be aware of: 75% never look beyond page 1 in Google search 65% of US Internet users use social network 152 millions blogs on the internet 65% of population read blogs Social Networking peaks at 7am & 8pm Link sharing peaks at 7am Comments on blogs peaks at 8am 1 out of 8 minutes is spent on Facebook
  3. 3. Habit # 1 – Effective Home Page • 4-7 second window to make it…or not • Visitors will look at an average of 17 sites • Professional & Well designed • It’s a Visual Experience – People DO NOT READ • Less is more – Easy to Navigate • Web credibility: – 46% Design – 28.5% Information Layout – 14.1% Name recognition
  4. 4. Habit #2 – Quality content • Need lots of it (10 pages minimum) • Tell a story/narrative vs. marketing speak • Keyword rich (seoScribe.com) • Focus on Page Title & Opening paragraph • Half Page with bullets • Clear call to action: – Get Started vs. Register – Click here vs. Submit – Red vs. Green or Blue
  5. 5. Habit #3 – Quality images Small image to support the content/story They’ll forget the words, they’ll remember the images Don’t forget “alt” tags (image description) Are all your images licensed? Human photos double the results! www.istockphotos.com
  6. 6. Habit #4 – Content is Optimized • What are your keywords? (need 10-20) • Your keywords are not necessarily what you think • High Traffic vs. Highly Competitive • Plenty of easy to use tools (many for FREE): – Google Keyword Search tools – Google Analytics – ScribeSEO.com ($47/month) – Websitegrader.com – Blog.grader.com
  7. 7. Habit #5 – Easy to call action Make it clear & self evident (Grandma test) Donate Button with one stop checkout No account sign up required Simple straight forward Short forms – ask for less and you’ll get more Red buttons vs. Green or Blue Red button increased conversion rate by 34%
  8. 8. Habit #6 – Tell them what to do  Provide multiple means of contact  Ask question form  Provide phone, email, fax, address  Next step is________  Make it easy to engage  Calendar of events  Subscribe, Download this, etc  Who, what, when, where & how?
  9. 9. Tip #7 – Have a Blog • Needs to be keyword rich (especially the Title) • Include one small image • Tremendously helpful with SEO • Include RSS subscription • Include email sign up • Comments are important • Include links (1 every 120 words) • Last 3 blogs posted on your home page • Blog is not an Advertisement or a News article • Write Blog Mon., Email Tues., Post on Facebook on Wed., Post on LinkedIn on Thur & Twitter on Fri.
  10. 10. Bonus Habit # 8 – Social Networking  Engage, Share & Be relevant (aka useful)  Peak time is 7am-10am  Automatically push content via HootSuite  “Like” & “Comments” are vital  Re-Tweet, Like & Link others
  11. 11. Bonus Habit #9 – Email Marketing  It’s all about driving traffic to your website  It’s not a Newsletter or a Flyer or a Poster  Value based vs. Sales driven  Compelling subject line (65% delete)  Real name & email address (not info@ or sales@)
  12. 12. What irritates People : 1. Pop Up Ads: 93% 2. Having to download software: 89% 3. Dead Links: 86% 4. Confusing Navigation: 84% 5. Required registration: 83% 6. Slow loading pages: 83% 7. Ineffective search tool: 80%

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