Love and Marriage - the convergence of Martech - Stephen Ingledew, Standard Life.
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Love and Marriage - the convergence of Martech Stephen has enjoyed a fruitful marriage with his CTO, they have brought their houses together, made new mature friends and have even raised a family of their own. Learn how to work with your tech business partners, how to share services, mature your supplier relations, manage cultural change and even develop new revenue streams out of your collaboration.
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Love and Marriage - the convergence of Martech - Stephen Ingledew, Standard Life.
- 1. Chief Marketing Officer and Chief Technology Officer get married Stephen Ingledew Managing Director, Marketing June 2016 @IngledewStephen
- 2. CMO & CTO get married Data our marriage language Living together – in marital harmony Innovation – a child is born Digital our matrimonial language
- 4. Marriage made from a Revolution Social Revolution Savings Revolution
- 5. Transforming to become Customer Driven
- 6. CMO & CTO get married Data our marriage language Living together – in marital harmony Digital our matrimonial language Innovation – a child is born
- 7. Data our marriage language – meeting customer needs “We need to know the customer so well that the product fits them and sells itself” Margaret and John Patricia Michael Paul and Julie Sanjay Claire Jonathan Andrew and Geeta
- 8. Data our marriage language – commercial decisions Real time analytics to support better commercial decisions
- 9. Marketing Technology data social mobile technology email content customer experience Data our marriage language – making it visual
- 10. CMO & CTO get married Living together – in marital harmony Digital our matrimonial language Data our marriage language Innovation – a child is born
- 11. 2016 Supercomputer iPhone 6 129 grams $649 No Seats… but ~1,000x Faster 1976 Supercomputer Cray-1 5.5 tons $8,800,000 [$35,000,000 today] Free Leather Padded Seats
- 12. Digital our matrimonial home Technology powers engagement
- 13. Co Creation Digital our matrimonial home Technology powers conversation
- 14. Customer website Customer Secure Dashboard Mobile Customer Community
- 15. CMO & CTO get married Living together – in marital harmony Data our marriage language Innovation – a child is born Digital our matrimonial language
- 16. • Think big, act small • Sharing the story • Shared goals Purpose Living Together
- 17. • Entrepreneur spirit • Design led and co-creation • Thinking and making • Success built on failure Agile Living Together
- 18. Collaboration • Community • Diversity adds value • Embrace partners • Co-create Living Together
- 19. Living together – working with Partners
- 20. • Data driven • Don’t do hippo • Dispel fear of change • Real time and share Empower Living Together
- 21. Living together - measurement Brand Awareness Customer Footfall Online Visits Customers Contact Contact Details Customers Takings On-Line Revenues Customers Experience NPS Ease Customer Value New products opened Average customer value
- 22. This required a different style of leadership Start-up Spirit
- 23. CMO & CTO get married Data our marriage language Innovation – a child is born Living together – in marital harmony Digital our matrimonial language
- 24. Innovation powered by technology Engaging communicationsAutomation A child is born
- 25. Introducing 56° • Marketing communications consultancy • Bespoke campaigns to satisfy client needs • Team of communications specialists with expert knowledge • Supported by a flexible resource pool
- 27. CMO & CTO get married Data our marriage language Living together – in marital harmony Innovation – a child is born Digital our matrimonial language
- 28. Chief Marketing Officer and Chief Technology Officer get married Stephen Ingledew Managing Director, Marketing June 2016 @IngledewStephen
Editor's Notes
- Slide 3 Transforming to become Customer Driven Developing a Customer driven business in response to: Changing regulation and political dynamics Changing customer behaviour Advancement of technology From > To from always starting with the product that we build and sell to focusing more on the experience we give customers and how we make them feel from viewing customer as just investors to understanding them as human beings, their wider needs and aspirations from having a pure manufacturing culture to a retail mindset and DNA so to really become customer driven throughout the whole organisation