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Contextually Relevant Marketing with Just Add Data
- 1. Just Add Data and Start Marketing in Context Individually personalised offers, contextually relevant, presented at the right moment to maximise reach and response on the optimal channel. www.knowesis.com
- 2. info@knowesis.com | www.knowesis.com About Knowesis Founded in 2013, Knowesis is a driving force behind contextual marketing adoption in Asia Pacific. Knowesis’s approach is centred around the concept of a single real time analytics brain being leveraged for all campaign types: batch outbound, real time outbound or real time inbound. Knowesis is headquartered in Singapore with regional presence in Australia, Thailand, India and Malaysia. Knowesis was awarded one of the 2015 Red Herring 100 Asia Winners and have secured tier one CSP clients in Australia, Singapore, Malaysia, Thailand and Indonesia in just over a year. Contextually Relevant! The Knowesis Sift platform enables Communication Service Providers (CSPs) to rapidly implement real time contextual marketing. With Sift our clients are achieving higher reachable rates, improved response rates, higher NPS scores and significant revenue uplift. CSP CLM Specific Accelerators Sift accelerates time to value and ROI by providing out of the box: • More than 1,500 out of the box profile indicators • Library of event trigger templates • Live campaign performance charts • Rich CSP specific common information model CIM accelerating data integration. • Plus many more… Live Continuous Customer State Profiling Connecting directly to data sources Sift provides an enterprise solution for customer state profile management and immediate opportunity or risk detection. Immediate Opportunity or Risk Detection As customer states change opportunities or risks are immediately identified. These are configured in Sift as real time triggers. Sift’s rich CIM and Indicator Library allows the recording of the states of these attributes at the moment the trigger fires. This is a powerful feature to aid data scientists in model development, deliver rich reports, and provide rich real time context to any application within the CSP. Automated Customer Engagement Execution Customer engagement designer that executes as laid out easily enabling a business user to create a continuous automated customer engagement strategy. Offer Types Guided templates for Informational, Conditional and Unconditional Offers. Product Bundling Multiple products can be bundled within a single Conditional or Unconditional offer including non-CSP specific products such as movie ticket coupons. Big Data Application Built entirely upon real time big data streaming technologies enabling massive amounts of data to be processed and real time analytical scoring run very efficiently minimising hardware costs. Flexible Deployment Approaches Sift can integrate and complement your existing campaign management solution investments or run standalone if you’re a greenfield or looking for a single solution replacement. Talk to us today about the various options given your specific situation. Consulting Expertise CLM consulting methodology to guide in accelerating adoption of contextual marketing. We help in skill assessment, knowledge transfer, handholding, campaign strategy aligned to CLM states, etc. • An ISV focused on contextual marketing and real time customer analytics for CSPs. • Serving over 120m subscribers and more than 2 billion transactions daily across 5 countries. • Multiple deployment options from standalone to integrated with existing campaign platforms from IBM, Teradata, SAS, Adobe, etc. • End to End delivery capability from consultancy through to managed service. • Headquarters in Singapore and regional presence in Thailand, Malaysia, India and Australia.