How to effectively start and market your business with a whooping digital campaign in Ghana with some relevant business examples.

1. THE CUSTOMER IS NEVERWRONG
FRITZ MICHAEL NII ANTIE QUAYE

2. Global system of interconnected computers

4. Websites and apps that enable users to create and
share content or to participate in social networking.

5. ▪Satisfying Customers’ Needs Profitably
1. Instagram
2. Facebook
3. Twitter
4. LinkedIn
5. WhatsApp Business
▪Digital Marketing is reaching your customers via
the internet.This is thriving today because of
social media.

6. ON DIGITAL MARKETING

7. 1) Have an Idea .
(Your Talents, Gifts, Abilities)

8. 2. Identify a target market
3. Choose a social media platform(s).
4. Have a good designer or be a good
designer. (Banner Blindness)
▪Videos, Text, Pictures, Emojis

9. 5. Offer top-notch services
i. Timely
ii. Accessible
iii.Courteous
iv.Responsiveness
v. Accuracy
vi.Completeness

10. 6. Move from impressions to engagements
7. Move from engagements to expressions
8. Segment your customers and treat them
separately
9. Integrate all your social media channels
▪ WhatsApp Business
▪ Facebook Page + Instagram Business Account
▪ Twitter

11. 10. Stay abreast with trends and employ them
in their lifetimes
▪ GIFs
▪ WhatsApp Stickers
▪ Ten year challenge

12. 1. Family and Friends
2. Product Referrals -- Product Evangelism
3. Get friends to testify of the product
4. Get celebrities to use your product
5. Advertise through AdSense, AdWords,
Facebook, Instagram Ads

13. THRIVING
GHANAIAN
BUSINESS ON
INSTAGRAM

37. ▪P = E ➔ Satisfaction
▪P < E ➔ Dissatisfaction
▪P > E ➔ Delight

39. ▪ Kotler, P. & Keller, K. (2016) Marketing Management. 1(5th edn). Edinburgh Gate:
Pearson Education Limited.
▪ Digital in 2018 inWestern Africa Part 2 – East. (2018). Retrieved 15th March, 2019,
from https://www.slideshare.net/wearesocial/digital-in-2018-in-western-africa-
part-2-east-86865566