This document introduces internet marketing and its benefits. It states that 66% of businesses will move marketing online in the next 3 years, including competitors, because online marketing costs less, reaches more people, and is more measurable. Online marketing allows businesses to find and connect with potential customers and convert them into long-term community members. It also offers passive income streams, authority building opportunities, and the chance to create online assets. While websites are just tools, blogging can help businesses connect, build trust, create community, become authorities, and share expertise.
10. Online marketing allows you to:
Find & connect with people who
want to do business with you.
Convert them to long term
members of your business
community.
17. It should:
– allow easy content uploading . . .
of videos, audio and text.
– be search engine friendly
– offer your visitors easy-to-find valuable information
– provide trust building functions
– capture data and allow analytics of your visitor behaviour
– give you complete ownership and control
– be on a platform that has momentum
30. searches for a keyword = 5,000 pm
ranked position #1 = 42% clicks
click through rate (CTR) = 2,100 visitors
average 3% conversion
= 6.3 new clients!