Marketing Best Practices for Life-Science Organizations
FRANCESCA GARNETT CV 2016
1. Francesca Garnett
18 Tennyson st, Briercliffe, Burnley, BB102JB
07534421329
frankileigh@hotmail.co.uk
Profile
I am fully competent in my knowledge of:
• Marketing and social media.
• Public Relations within the fashion industry.
• The business, marketing and operations management surrounding the fashion and beauty
profession.
• The history of fashion.
• The fashion industry.
I have experience in many aspects of journalism, marketing and PR within a fashion environment
and working with people of all ages and abilities. The skills I have gained in previous vocations
have made me a competent, confident, well-rounded person with excellent communication and
motivational abilities. Being self-motivated, I also have a successful record in developing others, by
helping brands and businesses to achieve their goals and by sharing new research and ideas with
fellow employees. I take a creative and flexible approach to my work, always maintaining an open
mind, and demonstrating a positive attitude.
Employment History
PR and Media Manager
Lasula Boutique
May 2015- Current
Originally I secured the role for PR Assistant at Lasula Boutique, although it became
apparent soon after my start date that as a relatively new business that was growing
rapidly I would be involved in far more than PR.
This is one role that has been worth its weight in gold. Not only have I taken full control of
certain PR aspects that have proved successful but I have also been involved in
photography, editing, modelling, styling, buying, merchandising and social media. Not to
mention, customer service and pick/pack and dispatch around a busy Christmas period.
Originally I was offered a job at a well-known fashion brand; I had to choose between said
brand and Lasula Boutique. I can say whole heartedly that I made the right decision, the
knowledge I have gained in this role has proved invaluable.
PR and Personal Assistant
The Fashion Industry
May 2014- May 2015
PR and Copy Writer
CandyPig Marketing Ltd
2. Jan 2014- Current
Broadcast Journalism
Work experience at 2BR radio station, Burnley.
Broadcast Journalism
Work experience in the ITV Newsroom with Chris and Mike Hall.
Journalism
Work Experience with Freelance Journalist Dany Robson
(March 2013-Current).
Peppermint Soda
PR (Sept’ 2013-Feb 2014).
• Work experience in Public Relations.
• Press Releases.
• Marketing through social media.
Improving Sales Ltd
Copy Writer (April 2013- Aug’ 2013)
Pendle Health Studios
Gym Manager (sept’ 2012-May’ 2013
• Sole responsibility for the gym.
• Managing a small team of fitness instructors.
• Successfully marketing the gym and fitness products.
Powerhouse Gym
Personal Trainer (may 2011 – Sept’ 2012)
• Sole responsibility for the ladies gym
• Carrying out gym inductions.
• Creating exercise programs.
• Creating diet plans.
• Researching new exercise and nutrition ideas consistently.
• Successfully marketing my personal training business.
• Successfully marketing the gym.
• Mainly educating women in weight loss and toning the body without the use of fad
diets.
3. Fundamental Coaching
Coach (Nov’ 2010 –May ’2011)
• Coaching children of all abilities from ages 4-15.
• Designing a 6 hour a day, fun, inventive programme of games that incorporated fitness.
• Extensive research on new and interesting ideas and theories.
• Being personally responsible for a group of 10 children.
Riverside Gym
Gym Manager
• Opening and closing up.
• Cashing up.
• Ordering stock.
• Regularly cleaning and checking equipment.
• Successfully marketing the gym.
• Carrying out gym inductions.
• Mainly educating men in muscle gain.
• Extensive research into muscle gain and nutrition for men without the use of steroids.
Education
The University of Westminster (Sep’ 2013- May 2014)
Post Graduate Degree in Journalism
Open Study College (2013)
Level 3 in PR.
University of Central Lancashire (Sep’ 2010 – May 2013)
• Foundation degree in ‘Health and Personal Training’.
• BA Honours in ‘Sport Science’.
• Qualified in Nutrition.
ICS learning- Gym instructor level 2
Gawthorpe High School (Burnley) (Sep’ 2000 – Jul’ 2005)
GCSE Craft, Design & Technology C
GCSE English Language B/B
GCSE German D
4. GCSE History C
GCSE Mathematics C
GCSE Drama A
GCSE Science (Double Award) B/C/C
PERSONAL DETAILS
Nationality British
Marital Status single
Driving Licencefull UK driving licence
REFERENCES FROM ALL PREVIOUS EMPLOYEES AND LECTURERS AVAILABLE UPON REQUEST