3. Mission Statement
Meat house aspires to maintain its distinction as the premier
supplier of the highest quality meat and meat products available
in Lahore and to continue to assume the leadership role in setting
the benchmark of quality for the meet industry
4. Strategic Resources
• We cannot implement the strategy without
adequate resources …
Core Competencies
Safety chillers
Special sheet for packing
High quality with reasonable price
Cutting machines
Home delivery
9. Industry Analysis
• Pakistan meat industry is in growing face and
the demand for Halal meat is increase in the
Muslim world.
• Currently Global Halal industry is valued over
$ 3 Trillion.
• There is a great potential for Pakistani meat
export in a no. of other countries.
10. Marketing and Sales
• Product and Services
• Marketing Information Research (MIS)
• Target Market
14. Key Success Factors
• Maintain high quality
• Standards for its suppliers
• Continuously monitor this quality.
• Preserve meats in optimal condition
16. Supply Chain & value chain
• Suppliers provide an essential service for our
industry
Inbound Logistics
Operations
Outbound Logistics
Marketing & Sales
Services
Continued…….
21. Customer Feedback
• Complain and Suggestion forms
• Through Social net working sites
• Direct contacts with customers
• Take complain via telephone
• Short Questionnaire
• Add new products by customer
feed back
New products