a briefing on current scenario of Indian MEAT industry

1. INDIAN MEAT
INDUSTRY

2. Meat Sector
Meat &
Meat
products
Byproducts
Sustainable
Livestock
Production
Benefits of Meat Sector

3. Meat consumption - worldwide

4. Indian Meat Industry – an
overview
• 5th in total meat production.
• Largest exporter of buffalo beef
• Income from export – $4.8 billion (2014)
• Meat consumption – 4.4 kg / year
• Employment – 18.4%

5. Per capita consumption of Meat -
India

6. Species wise contribution to Meat
Production

7. • 3rd largest producer of egg and 5th – broiler production
• Per capita consumption of eggs – 52 eggs
• Per capita consumption of poultry meat – 2.8 kg/person/annum
• Output of eggs – 4-6% and broiler – 8-10% growth per annum
• Employment for more than 100 million people
• Accounts for about 3% of GNP and 10% of total GNP from livestock products.
Poultry industry

8. Production & consumption

9. Advantages
• Highly cost effective
• Easy to cook
• Good for all age groups
• Availability
• Cheaper source of protein – help in solving problems of malnutrition
• Comparatively healthier option
• NO RELIGIOUS CONCERNS

10. Challenges
• Rising Feed and raw material prices-increased production costs.
• Emerging and Re-Emerging Poultry Diseases
• Regional Imbalances in Poultry Production-low production.
• Declining Share of Backyard/Small Scale Poultry.
• Poor Poultry Marketing Infrastructure.
• Limited acceptance of processed poultry products in the domestic markets.
• Lack of awareness on effective animal nutrition and health practices among farmers
• Water and electricity – major issue in rural areas

11. Production, export & consumption
– buffalo beef

12. Infrastructure
• About 3600 registered slaughterhouses & 25000 unregistered illegal slaughter places.
• The registered slaughterhouses are under the control of local authorities like Municipal
Corporations.
• Private slaughter houses – export oriented.
• 220 meat product processing company
• The meat more suitable for processing to value added products

13. • APEDA (Agricultural and Processed Food Export Development Agency) Under the
Ministry of Commerce is the governing body which regulates the exports.
• 33 Export oriented modern combined slaughter houses and meat processing
plants is registered with the APEDA.
• 35 Meat processing and Packaging units are present in India out of that 12 is
registered wit APEDA

14. Strengths of Indian Meat Industry
• Livestock population
• Disease resistance
• Livestock in India – grown under green livestock production systems
• No practice of administering anything to promote growth or fattening
• Free from BSE, Rinderpest and CBPP certified by OIE
• Buffalo meat is 93% lean and blends easily with other ingredients of value added products.
• Low in fat and cholesterol

15. • Employment opportunities
MEAT SECTOR
EMPLOYEMENT
FULL TIME PART TIME

16. Short comings
0
100
200
300
400
500
600
700
800
cattle buffalo goat sheep pigs poultry total
livestock
2007
2012
Column1

17. Cont…
• Largely Unorganized
• Lack of Awareness about Meat hygiene
• Infrastructure is Inadequate
• Investment in Meat sector & Investment in livestock for Meat purpose breeding is low
• Animals are generally not bred for meat purpose
• Farm animals Used for meat are Generally spent animals hence the Quality of meat is
affected
• Religious taboos

19. • Organized meat industry
• Improved slaughter house-hygienic meat
• Scientific and hygienic slaughtering and is essential to produce wholesome meat
• Well designed and scientific hall with Ante mortem and Post mortem Facilities should be
there.
• Hygienic transport facility with hygienically maintained closed container to local market
where it is dressed and sold for immediate consumption.
• Effective utilization of by-products and disposal of effluents and wastes.
Strategies for development of Meat
Sector

20. Major commercial brands
Company Major products Brands
Allana and sons, Mumbai Frozen buffalo meat Allana
Frigorefice Allana Ltd.
Aurahgabad, Maharashtra
Canned meat products Allana
Al-Kabeer Export Ltd., Hyderabad Frozen buffalo meat
Chilled / frozen buffalo and sheep
meat
Al-kabeer
PML Industries, Chandigarh Frozen Buffalo meat PML
Hind-Agro Industries Ltd., Aligarh,
U.P
Chilled/frozen buffalo & sheep meat Earcvo, Sibaco, Al-Najah, Freshco,
Shahia and Al-Hind
Ventkateshwara group, Pune Poultry products Venky’s
Godrej Agrovet Ltd. Mumbai Poultry products Real Good Chicken
Supreme Suguna Food Company Ltd.
Tamil Nadu
Dressed poultry, dressed up chicken Sugies
Diamond chicken Products Ltd.,
Hyderabad
Ready to eat chicken products Diamond chicken