Field research studies conducted by leading vendors in WebRTC ecosystem shows that technology integration is considered to be the most significant challenge for WebRTC adoption. Most discussions tend to miss the significant point : technology adoption of WebRTC by the IT people who are building, deploying and managing the new solution.

1. Managing WebRTC disruption in the Enterprise
Fikri Fırat
Senior Collaboration Services Engineer
Garanti Technology

2. WebRTC for Garanti Technology
• Seamless collaboration everywhere
• Internal Collaboration
• Customer Collaboration
• Richer context in communications
• Deeper interactions between users and applications

4. How does WebRTC ignite innovation?

5. Identify
SupportIntegrate
Problem
Test
Configure
Get Approval
Deploy
Life in the Enterprise
Someone Else
Find
to solve it

6. Analyze
Someone Else
SupportGet Ready
Problem
Find
to solve it
Vendor Specific
Training
Configure
Certification
Deploy
Life of the Staff
Rejected!

7. How do enterprises innovate in communications?

8. Challenge for Change
• Responsibility shift from deployment to customization
• Increased user expectation ITO adoption of new technologies
• Increased use of technology overall
Source : “Mobilization is forcing a role change for IT”
Gartner, Nov. 2014

9. 1ST STEP :ADJACENT POSSIBLE

10. 1ST STEP :ADJACENT POSSIBLE
History of Web
1994
Text only medium
One way communication
Next : Make it secure and use
for business applications

11. 1ST STEP :ADJACENT POSSIBLE
History of Web
1995-98
SSLv2
FinancialTransactions
Shopping
Auctions
Casinos

12. 1ST STEP :ADJACENT POSSIBLE
History of Web
‘96 : Enable Users to sell items and goods online
’98-‘00 : User-generated content
Blogs Forums Social Media
’02-‘05 : Rich media on the Web
Voice Video YouTube

13. Easier API
Open Source
Communications
Many Problems
to Solve!
2ND STEP :WEBRTC COMES IN

14. Analyze
Someone Else
SupportGet Ready
Problem
Find
to solve it
Vendor Specific
Training
Configure
Certification
Deploy
Life of the Staff

15. Analyze
SupportGet Ready
Problem
Learn APIs
Configure
Learn to Code
Interop
Life of the Staff
Someone Else
Find
to solve it

16. Collaborate
to solve it
SDKs
APIs
Customization
Analyze
SupportGet Ready
Problem
Learn APIs
Configure
Learn to Code
Interop
Life of the Staff

17. Collaborate
to solve it
SDKs
APIs
Customization
Analyze
Get Ready
Problem
Learn APIs
Configure
Learn to Code
Interop
Life of the Staff
Debug&Develop
INVOLVED!

19. THANKYOU!
<I have references, too!>

20. References
1. Mobilization is forcing a role change for IT, Gartner, Nov. 2013, via https://
www.gartner.com/doc/2630430/mobilization-forcing-role-change-it
2. History of e-commerce and Pizza Hut : http://www.internetconference.com.au/
resources/what-is-e-commerce.html
3. “Where good ideas come from? -The seven patterns of Innovation”, Steven
Johnson, 2010
4. “How Schools Kill Creativity”, Sir Ken Robinson, 2006, via http://www.ted.com/
talks/ken_robinson_says_schools_kill_creativity?language=en
5. Dial-up Sound : https://www.dialupsound.com