FeverBee's Richard Millington explains why most community managers are wasting more of their time on tasks which don't move the needle. Instead they need to identify and achieve their 'big wins'.
StackOverflow is an online community for programmers launched in 2008 that has grown to 50 million monthly visitors. It enforces strict moderation policies to ensure high quality questions and answers. Members earn reputation points and badges for participating. The community is focused on getting great answers to great questions through gamification and rewards.
Airbnb's online community for hosts has been around for some time. Today it allows hosts to engage in all sorts of activities, but how well does it execute on these ideas? This breakdown by FeverBee's Richard Millington details how Airbnb runs its online community and where they might look for improvement.
A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited
A detailed breakdown of Apple's online support community. Learn how Apple designs it's community, onboards newcomers, developed a gamification systems, and responds to members who ask questions.
Created by FeverBee - www.feverbee.com.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
1. The document provides guidance on how to effectively utilize online tools and social media to promote nonprofit organizations and fundraising efforts. It discusses listening to audiences, being authentic, engaging supporters, and measuring outcomes.
2. Key recommendations include listening first before broadcasting messages, defining desired outcomes, finding passionate supporters to engage online, and setting measurable goals to monitor performance.
3. Nonprofits are encouraged to borrow tools from social networks, think like active influencers, start small and crawl before running, and have a social media policy to protect their brand.
Cla latest tools in fundraising technology 03102011 extendedAdam Johns
The document discusses various digital fundraising and donor cultivation strategies for nonprofits. It covers using tools like email, social media, video, and mobile-optimized websites to acquire new donors and strengthen relationships. Specific topics include optimizing email marketing, using platforms like YouTube and Twitter, designing personal fundraising pages, and ensuring the donor experience is convenient across all digital channels. The presenter argues that while technology has changed, relationships should still be the top priority, and digital tools simply provide new ways for nonprofits to connect with supporters.
Catherine Tryon presented on using social media for small businesses. She discussed the top three social media platforms: LinkedIn, Facebook, and Twitter. For LinkedIn, she recommended completing your profile, connecting with contacts, and joining groups. For Facebook, she suggested creating a business page and fan base through posts, ads, and groups. For Twitter, she provided examples of local businesses using it to expand networks, share expertise, and engage customers. The presentation aimed to provide an understanding and concrete actions for small businesses to improve marketing using social media.
Resolve To Connect Better: 24 Networking Questions and Solutions For 2015 Kelly Hoey
No one willingly shows up to hear a presentation or workshop on the topic of networking by "chance" or "just because" - typically they have a question or networking challenge and they are looking for actionable solutions. Here are 24 questions and my answers from my December networking keynote to the Morris County Chamber of Commerce.
StackOverflow is an online community for programmers launched in 2008 that has grown to 50 million monthly visitors. It enforces strict moderation policies to ensure high quality questions and answers. Members earn reputation points and badges for participating. The community is focused on getting great answers to great questions through gamification and rewards.
Airbnb's online community for hosts has been around for some time. Today it allows hosts to engage in all sorts of activities, but how well does it execute on these ideas? This breakdown by FeverBee's Richard Millington details how Airbnb runs its online community and where they might look for improvement.
A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited
A detailed breakdown of Apple's online support community. Learn how Apple designs it's community, onboards newcomers, developed a gamification systems, and responds to members who ask questions.
Created by FeverBee - www.feverbee.com.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
1. The document provides guidance on how to effectively utilize online tools and social media to promote nonprofit organizations and fundraising efforts. It discusses listening to audiences, being authentic, engaging supporters, and measuring outcomes.
2. Key recommendations include listening first before broadcasting messages, defining desired outcomes, finding passionate supporters to engage online, and setting measurable goals to monitor performance.
3. Nonprofits are encouraged to borrow tools from social networks, think like active influencers, start small and crawl before running, and have a social media policy to protect their brand.
Cla latest tools in fundraising technology 03102011 extendedAdam Johns
The document discusses various digital fundraising and donor cultivation strategies for nonprofits. It covers using tools like email, social media, video, and mobile-optimized websites to acquire new donors and strengthen relationships. Specific topics include optimizing email marketing, using platforms like YouTube and Twitter, designing personal fundraising pages, and ensuring the donor experience is convenient across all digital channels. The presenter argues that while technology has changed, relationships should still be the top priority, and digital tools simply provide new ways for nonprofits to connect with supporters.
Catherine Tryon presented on using social media for small businesses. She discussed the top three social media platforms: LinkedIn, Facebook, and Twitter. For LinkedIn, she recommended completing your profile, connecting with contacts, and joining groups. For Facebook, she suggested creating a business page and fan base through posts, ads, and groups. For Twitter, she provided examples of local businesses using it to expand networks, share expertise, and engage customers. The presentation aimed to provide an understanding and concrete actions for small businesses to improve marketing using social media.
Resolve To Connect Better: 24 Networking Questions and Solutions For 2015 Kelly Hoey
No one willingly shows up to hear a presentation or workshop on the topic of networking by "chance" or "just because" - typically they have a question or networking challenge and they are looking for actionable solutions. Here are 24 questions and my answers from my December networking keynote to the Morris County Chamber of Commerce.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
Introduction To Business Networking And Social Media V2 0Marcus Vannini
The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...brooke.csukas
The document discusses the importance of using an integrated online and offline strategy to build relationships with donors and supporters. It emphasizes using multiple communication tools like email, websites, social media, blogs, videos and more to engage audiences and increase donations and participation. Specific tips are provided on growing email lists, designing effective landing pages, using metrics to measure success, and harnessing social networks like Facebook and Twitter.
The document discusses the importance of social media and how businesses can leverage it. It provides examples of how companies have successfully used social media to increase engagement, sales and brand awareness. It also stresses the importance of listening to customers, being transparent and integrating social media with other marketing efforts.
IN THIS SUMMARY
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes. But Lynch did not give up, and today she has built two businesses through networking. She writes that people who network do not need to be extroverts or manipulate others, and they do not need to network all the time. Lynch contends that networking is not about doing more but rather about being strategic. What people must do is be themselves and network smart.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/smart-networking
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
The document discusses how non-profits can leverage various digital tools and platforms like email, websites, social media, and video to build relationships and engage supporters more effectively in the modern digital era. It provides tips on growing email lists, optimizing emails, using landing pages, designing websites, harnessing platforms like Facebook and Twitter, and measuring digital marketing efforts.
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
The document provides an analysis of the LinkedIn home feed and recommendations for improving content visibility. It finds that likes have a greater impact on visibility than comments. The majority of home feed content and user engagement occurs on mobile devices. It recommends focusing on generating likes, particularly within the first hour, and varying content types between video and text.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
Integrating media platforms for successDavid Bloom
A presentation I made to a USC intro to PR class on integrating social, traditional and other media platforms in April 2011. It's a result of my own strategy, further crystallized from cogitating about current trends and techniques. Major inspiration came at ad:tech conference and other presentations by some leading thinkers, such as Brian Solis, Steve Rubel and Jeffrey Cole, who are credited, appropriately, in here quite liberally.
How Social Media Can Help Enhance Your BusinessEricaQuinEaster
This document provides an overview of how social networking can help businesses and outlines the key points covered in a workshop about using social media for business purposes. The workshop goals are to introduce various social media applications, inspire integration of social media into marketing plans, and help attendees develop next steps. Popular social networking sites like Facebook, Twitter, YouTube and blogs are discussed. The interactive and interconnected nature of social media is explained, as well as best practices for content creation, networking, and measuring effectiveness.
This document provides guidance on using various digital communication tools and channels effectively for nonprofit fundraising and engagement. It discusses strategies for email marketing, social media, websites, video, and integrating multiple channels into a unified approach. Key recommendations include segmenting lists, testing subject lines and content, growing email lists online and offline, using landing pages, and measuring engagement across platforms.
The document discusses using social media for economic development and community marketing. It outlines objectives of social media use and provides overviews of popular social media platforms like Facebook, LinkedIn, Twitter, and YouTube. It also discusses strategies for measurement and listening on social media. Examples of economic development goals that can be achieved through social media are given.
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
Social media strategist Rachael King's presentation at Digital East 2011 (#DEast11) on advanced LinkedIn and Twitter marketing strategies for brands and companies.
This goes beyond "how to use a hashtag" - it delves into some serious strategy, and teaches you how to stand out from the crowd.
Twitter: @rachaelgk
Site: http://rachaelgking.com
Company: http://iostudio.com
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Bridget Randolph
This document discusses how to convert digital engagement into leads and sales. It outlines a 4 phase process: 1) Build brand awareness and loyalty through engaging content. 2) Conduct audience research and testing to understand customers. 3) Encourage micro-conversions like email signups to move people through the sales funnel. 4) Offer incentives like deals and rewards to encourage purchases. Key lessons are to integrate engagement tactics with the overall marketing strategy, properly attribute campaigns to measure their impact, and leverage engaged users to move them through the customer journey.
Daniel Franc (Google): How To Grow A Global Online CommunityFeverBee Limited
Daniel Franc explains how he began Google's meetup group and gradually grew it into the global phenomenon it is today. Plenty of excellent tips for applying advanced social sciences to build powerful online communities.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
Introduction To Business Networking And Social Media V2 0Marcus Vannini
The document introduces social media and online networking. It discusses various social media platforms like online communities, blogs, wikis and podcasts/webcasts. It provides guidelines for professionals on setting goals and using social media appropriately. Best practices include contributing valuable content, following the golden rule of giving value, and embracing social media as an important communication tool.
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...brooke.csukas
The document discusses the importance of using an integrated online and offline strategy to build relationships with donors and supporters. It emphasizes using multiple communication tools like email, websites, social media, blogs, videos and more to engage audiences and increase donations and participation. Specific tips are provided on growing email lists, designing effective landing pages, using metrics to measure success, and harnessing social networks like Facebook and Twitter.
The document discusses the importance of social media and how businesses can leverage it. It provides examples of how companies have successfully used social media to increase engagement, sales and brand awareness. It also stresses the importance of listening to customers, being transparent and integrating social media with other marketing efforts.
IN THIS SUMMARY
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes. But Lynch did not give up, and today she has built two businesses through networking. She writes that people who network do not need to be extroverts or manipulate others, and they do not need to network all the time. Lynch contends that networking is not about doing more but rather about being strategic. What people must do is be themselves and network smart.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/smart-networking
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
The document discusses how non-profits can leverage various digital tools and platforms like email, websites, social media, and video to build relationships and engage supporters more effectively in the modern digital era. It provides tips on growing email lists, optimizing emails, using landing pages, designing websites, harnessing platforms like Facebook and Twitter, and measuring digital marketing efforts.
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
The document provides an analysis of the LinkedIn home feed and recommendations for improving content visibility. It finds that likes have a greater impact on visibility than comments. The majority of home feed content and user engagement occurs on mobile devices. It recommends focusing on generating likes, particularly within the first hour, and varying content types between video and text.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
Integrating media platforms for successDavid Bloom
A presentation I made to a USC intro to PR class on integrating social, traditional and other media platforms in April 2011. It's a result of my own strategy, further crystallized from cogitating about current trends and techniques. Major inspiration came at ad:tech conference and other presentations by some leading thinkers, such as Brian Solis, Steve Rubel and Jeffrey Cole, who are credited, appropriately, in here quite liberally.
How Social Media Can Help Enhance Your BusinessEricaQuinEaster
This document provides an overview of how social networking can help businesses and outlines the key points covered in a workshop about using social media for business purposes. The workshop goals are to introduce various social media applications, inspire integration of social media into marketing plans, and help attendees develop next steps. Popular social networking sites like Facebook, Twitter, YouTube and blogs are discussed. The interactive and interconnected nature of social media is explained, as well as best practices for content creation, networking, and measuring effectiveness.
This document provides guidance on using various digital communication tools and channels effectively for nonprofit fundraising and engagement. It discusses strategies for email marketing, social media, websites, video, and integrating multiple channels into a unified approach. Key recommendations include segmenting lists, testing subject lines and content, growing email lists online and offline, using landing pages, and measuring engagement across platforms.
The document discusses using social media for economic development and community marketing. It outlines objectives of social media use and provides overviews of popular social media platforms like Facebook, LinkedIn, Twitter, and YouTube. It also discusses strategies for measurement and listening on social media. Examples of economic development goals that can be achieved through social media are given.
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
Social media strategist Rachael King's presentation at Digital East 2011 (#DEast11) on advanced LinkedIn and Twitter marketing strategies for brands and companies.
This goes beyond "how to use a hashtag" - it delves into some serious strategy, and teaches you how to stand out from the crowd.
Twitter: @rachaelgk
Site: http://rachaelgking.com
Company: http://iostudio.com
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Bridget Randolph
This document discusses how to convert digital engagement into leads and sales. It outlines a 4 phase process: 1) Build brand awareness and loyalty through engaging content. 2) Conduct audience research and testing to understand customers. 3) Encourage micro-conversions like email signups to move people through the sales funnel. 4) Offer incentives like deals and rewards to encourage purchases. Key lessons are to integrate engagement tactics with the overall marketing strategy, properly attribute campaigns to measure their impact, and leverage engaged users to move them through the customer journey.
Daniel Franc (Google): How To Grow A Global Online CommunityFeverBee Limited
Daniel Franc explains how he began Google's meetup group and gradually grew it into the global phenomenon it is today. Plenty of excellent tips for applying advanced social sciences to build powerful online communities.
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
When Employees and Clients Find Online Collaborations Useful - Ivan Butina an...FeverBee Limited
Employees and clients at the World Bank Group found online collaboration platforms useful for three main reasons: 1) They provided access to important information and ideas, 2) People wanted to avoid feeling left out or behind, and 3) Incentives encouraged participation. Managers promoted platforms by modeling engagement themselves and keeping activities regular, simple, and clearly focused on creating value for participants.
The Brainy Way to Build Your Community - Roger DooleyFeverBee Limited
Why do some communities thrive and others fail? Roger’s specialty is applying neuroscience and behavior research to solve marketing problems. He’s also the founder and architect of one of the most successful online communities, College Confidential. That community (acquired by a unit of the Daily Mail Group in 2008) gets millions of monthly visits and hundreds of millions of annual pageviews.
Roger will combine these two fields into one takeaway-packed session. Expect both science-based tactics combined with practical, hands-on experience that will help you turn your community into a winner.
How to read your members’ minds - Stephanie BeadellFeverBee Limited
We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data.
Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions.
You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.
A guide to building a habit forming community based on fun, tangible progress, and respect. How to gently guide your community members down the path toward mutual cooperation
Powerful speechwriting techniques for community managers - Felicity BarberFeverBee Limited
Storytelling, messaging and effective use of language are essential for compelling and persuasive communications. And yet these skills are poorly understood and rarely taught.
These are the secrets of the speechwriter!
Felicity will review what makes a good story, the steps to defining a message, and how language influences the power of that message. The session will be a mix of practical tips, science and real-world examples that come from years of crafting messages in politics, corporate finance, and as an independent consultant in San Francisco, the world’s mecca for all things high tech.
Felicity will discuss everything from the mystery of the power of three, through to how you can channel Winston Churchill and Martin Luther King Jr. using anaphora.
Reimagine Customer, Partner, and Employee Engagement - Cesar CastroFeverBee Limited
The document discusses Salesforce's Community Cloud product, which allows companies to create online communities for customers, partners, and employees. It provides key statistics about Community Cloud's growth, noting that 9 communities go live on the platform every day. The summary also explains that Community Cloud extends companies' CRM systems by integrating social and collaboration features to enable online self-service, support, marketing, and more. Finally, it outlines Salesforce's roadmap for upcoming Community Cloud releases, which will focus on personalized experiences, simplified community creation, and empowering community managers.
Hacking Communities With Behavioral Economics - Jono BaconFeverBee Limited
People are irrational. As community leaders part of our role is to manage irrationality to deliver predictable results. Behavioral economics provides a skeleton for this work and in this new talk from Jono Bacon, he will share some scaffolding that help you to build predictable results out of the randomness of human vision, collaboration, and decision-making.
Aligning Your Community to Meet Your Business GoalsCMX
CMX presents the SPACE model, a framework for defining your community's business value so you can measure its success. We partnered with Vanilla Forums to distill these insights.
To get out of the starvation cycle, nonprofits must raise money to build a stronger nonprofit organization. This is capacity capital. Here's how to raise it.
Share Your Story: ROI, Social Media, NonprofitsBeth Kanter
Beth Kanter's webinar discussed calculating return on investment (ROI) for social media strategies. It emphasized starting with listening to insights, then careful experimentation and documentation to learn what works. Metrics should measure tangible benefits like donations as well as intangibles, and results should be communicated with stories and numbers. ROI requires ongoing listening, learning, and adapting tactics based on data to maximize value over time.
In February 2013, CEO of IdeaScale, Rob Hoehn presented at Crowdopolis on the subject of crowdsourcing and five best practices related to creating a successful and engaged innovation community that generates great ideas and suggestions for the enterprise.
This document discusses improving board meetings for startups by making them more continuous and digital. It suggests that startups should blog their progress, including customer development findings and business model canvases. This allows advisors and investors to continuously monitor progress remotely. It argues this approach professionalizes the search for a business model and improves advice, accountability and efficiency compared to traditional periodic board meetings. It also eliminates geography as a barrier to investors participating in startups. A demo of interactive business model canvases and comment features is then shown to illustrate this continuous board meeting approach.
This document outlines tips and strategies for new nonprofit development directors to have success in their first 100 days on the job. It discusses establishing an effective organizational culture through educating board and staff on fundraising best practices, gathering key documents to understand the organization's fundraising history and performance, and conducting one-on-one meetings with staff and volunteers to understand their perspectives and the organization's strengths and opportunities. The goal is for new directors to quickly develop a results-driven fundraising plan to maximize their impact in the early days on the job.
A presentation by Keidra Chaney and Elizabeth Finlayson discusses challenges non-profits face with data and strategy. They provide an example scenario of a failed fall fundraising campaign due to lack of coordination, measurement, and siloed teams. They recommend developing goals, metrics, and tools for measurement as well as testing, collaboration, segmentation, and lifetime value analysis to improve strategy and outcomes.
Raise More Money with Effective Calls to ActionCanadaHelps
Join Brian Abracen in this practical webinar that will teach you how to effectively use calls to action to compel your supporters to perform desired actions immediately, whether that be donating to your cause, volunteering time or supporting your organization in another way.
Brian Abracen is a Digital Direct Marketer with deep expertise on both the corporate and not-for-profit sides. Brian is Director of Customer Engagement at Intelex Technologies, and was Director of Customer Retention and Loyalty Marketing at Dealfind.com, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell and Federation CJA.
This guide is shared based on research from Rich Dietz and Sage Nonprofit Solutions. It is designed to assist nonprofit organizations in building successful year-end fundraising campaigns.
Kindful Academy Slides - Wealth Insights for Annual Giving.pdfBloomerang
This document summarizes a Kindful Academy webinar on using wealth insights for annual giving. The webinar covered the psychology of giving and how doing favors for others increases liking and affinity. It provided an overview of Kindful's Wealth Insights tool for screening donor capacity and propensity to give. Attendees learned how to segment donors by capacity, create targeted campaign pages and plugins, and rethink ask amounts and messages to potentially increase annual giving by 10% or more. Resources on psychology studies and the Kindful help center were also shared.
Surveys are conducted to gather opinions from individuals on various topics. They help companies with research and product development. There are different methods of conducting surveys such as in-person, telephone, email and online. Online surveys have benefits like reduced costs and workload. People can earn money by completing online surveys as a career. Companies conduct surveys to maintain their competitive edge by getting consumer feedback on products and services. Online surveys offer flexibility and rewards for participants.
The document discusses measuring return on investment (ROI) from social media. It defines ROI and outlines both qualitative and quantitative ways to measure social media ROI. A 5-step process is provided to measure ROI: 1) establish a baseline, 2) chart social media activities, 3) measure community engagement, 4) review internal metrics, and 5) draw conclusions by looking for correlations between activities and outcomes. Both qualitative engagement metrics and quantitative financial impacts should be considered when evaluating social media ROI.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
Nonprofit fundraising doesn't work anymore. Here's how to take a more strategic financing approach to create a sustainable financial model for your nonprofit.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help non-profits succeed by providing tools for relationship building, online fundraising, reporting, and more. Key features of eTapestry include an integrated donor database, website tools, email marketing, mobile access, and training/support.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help with acquisition, cultivation, online giving, reporting, and other crucial functions through an integrated fundraising platform. Key features highlighted include online donation pages, email marketing, mobile access, and performance comparisons to help non-profits raise more money.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner is necessary. It showcases eTapestry's fundraising and relationship management tools, including an integrated donor database, online giving, email marketing, reporting, and mobile access. It guarantees that non-profits will raise more money and have better record keeping using eTapestry's solutions.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help through features like an integrated donor database and ecommerce system, email marketing, websites, reporting, and training/support. It highlights new features of eTapestry like mobile access, personal fundraising pages, and a donor login portal.
This document summarizes a presentation given by Andy Zellers of eTapestry about how their fundraising software can help non-profits embrace technology. The presentation covers how the economic climate is affecting donor behavior and nonprofit needs, and argues that a technology partner like eTapestry can help with acquisition, cultivation, online giving, reporting, and other aspects of fundraising. Key features of eTapestry's software like the donor database, email tools, mobile access, and training support are highlighted.
Similar to How To Rapidly Grow Your Online Community - Going For The Big Wins (20)
A Detailed Breakdown of Microsoft's Online Tech CommunityFeverBee Limited
The document provides an overview and breakdown of Microsoft's online community structure. It summarizes that the Microsoft Tech Community comprises 99 product communities with over 500 spaces within each community. It also notes that the community appears to be at the peak of maturity but is struggling with rapid growth and competing with other legacy Microsoft communities for members.
The Skills You Need To Make The Next Jump In Your Online Engagement Career - ...FeverBee Limited
The document provides an overview of microskills that can be used to improve communication and influence others. It discusses attending behaviors, questioning, responding, observing, noting meaning, confronting, focusing, and influencing. Specific techniques are described for each microskill, like active listening, paraphrasing, reframing, and providing feedback. The document emphasizes that developing these microskills is an iterative process to build understanding, credibility, and drive long-term behavior change.
How To Do A MUCH Better Job Emailing Your Members - Tamara GielenFeverBee Limited
In this session you'll learn how to use email effectively as a way to engage your members. You'll learn what works and what doesn't, which types of emails you absolutely have to include in your strategy and how to get your members to do exactly what you want them to do. Without making them feel like you are harassing them!
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
This document discusses how developing powerful audience personas can help with online engagement. It explains that personas are fictional representations of audience segments that are based on their needs and motivations. The document outlines a process for creating personas that involves starting with broad audience segments, understanding what motivates those segments, and then building out fictional personas. It recommends using techniques like surveys, focus groups, and social media analysis to inform the persona creation. Finally, the document stresses that personas should not just be created but also used across marketing activities like content, discussions, and analytics.
Why Robins Don't Drink Milk And People Don't Share Knowledge - Judith ParkerFeverBee Limited
People are motivated to share knowledge for self-interested reasons like recognition, learning, and feeling empowered. However, changing sharing behaviors is difficult as knowledge tends to stay attached to individuals. An effective knowledge management approach takes a systems perspective and uses people's self interests to motivate sharing. It provides tools and processes for sharing where users naturally engage, like existing websites and meetings. Content should be timely, relevant and accurate to attract sharing and learning. Barriers to sharing should also be investigated to improve the system over time.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Building International Communities - Ed GiansanteFeverBee Limited
Companies have a global reach and with the power of internet and using social media, it's possible to engage with them any where in the world. But how can we do that effectively? Can we build communities locally? Is it worth it? What are important factors that will help it being successful and risks associated with it? Dropbox has over 400 million users around the world and with such large scale it may seem impossible to engage with users individually. In this talk, Ed will present some of the ways in which his team is working to not only engage users locally but also delight them.
You Can't Build A Passionate Community If No-One Can Find You - Dominic WoodmanFeverBee Limited
You can have an incredible community, with passionate fans and clever gamification that keep people coming back again and again, but that's not going to matter if people can't find it. Users create all kinds of content, often deep and specific content that’s difficult for marketer or community manager to create, but it's rarely well optimized for being found outside of the community. We’ll look at how you can get better at this, the kinds of processes you should have, the kinds of enhancements should you be making to your CMS and how you can make the most of the small amount of time you have
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
It’s hard to proactively manage what you can’t measure - or define. Traditional communities led by people like mayors, principals and ministers have long been an important part of the human experience and a critical mechanism in guiding the behavior of individuals. But community management was rarely explicit and there was no common understanding of what made a community successful.
As digital channels reveal how social networks work, it’s easier to see how communities form, grow and adapt in ways that support or destroy the success of their participants. That understanding is leading to explicit roles for community professionals and with it, more definition of what community management is and how it can be applied to proactively encourage specific behaviors that establish successful communities.
For over six years The Community Roundtable has been participating in, analyzing and defining the changing community landscape. In this session, Rachel Happe will share The Community Roundtable's extensive research into the community management practices that drive successful communities, and explore how community management is redefining the role of organizations in their ecosystem.
In this session, Rachel will introduce ways to think about community architecture based on community maturity, share a case study of how to change the culture of a community and share common culture issues and how to address them.
Richard Millington - Applying Next Generation Motivation Techniques To Increa...FeverBee Limited
1) The document provides tips for improving member retention and participation in online communities. It discusses using targeted calls-to-action, leveraging communication tools, highlighting members' expertise, giving members autonomy, and strengthening social connections to keep members engaged.
2) Specific strategies include placing doing, thinking, feeling, fearing CTAs where members regularly visit, training greeters to make new members feel understood, labeling members' expertise and finding ways for them to contribute, and introducing rituals to build relationships among members.
3) The goal is to satisfy members' psychological needs for competence, autonomy, and relatedness as outlined in self-determination theory in order to transition them from visitors to long-term active community participants.
Richard Millington (FeverBee) - Cracking The Social Code: How To Turn Your Me...FeverBee Limited
The document provides tips for community managers to increase member participation and retention. It recommends (1) promoting specific activities for members to do within the community, (2) asking members to share what they are doing, thinking or feeling to spark discussion, and (3) optimizing the six main communication tools like forums, emails and notifications to engage more members. It also suggests setting goals, focusing on popular topics, making members feel their contributions are valued, designing autonomy-supportive features, and building connections between members to keep them actively involved over time.
Increase The Retention Rates In Your Online CommunityFeverBee Limited
Most online communities have a terrible conversion rate - sometimes as bad as 0.1%. We want to guide you through the process of increasing conversion. This includes converting newcomers, soliciting the first contribution, and using psychology to keep people active over the long term.
These are the tactics we've been using at FeverBee for years.
Tanja Knorr-Sobiech (Bosch): How To Keep Your Internal Community Members High...FeverBee Limited
The document discusses Robert Bosch GmbH's implementation of an internal social network called Bosch Connect. It describes how Bosch Connect aims to encourage collaboration, knowledge sharing, and idea exchange among the company's 300,000 associates. The document also outlines Bosch's community management strategy, including the role of community managers in engaging members and driving participation in Bosch Connect. Survey results show that 82% of associates are on Bosch Connect, with some using it for up to 20% of their daily work.
Blaise Grimes-Viort (eModeration): How To Scale A Global Community TeaFeverBee Limited
The document discusses how to scale a global community management team. It covers challenges with traditional approaches and time tracking importance. It also discusses task identification, splitting tasks, functional diagrams, and translating data into usable information. The goal is to build a sustainable process through recognized methodologies, central documentation, and continuous improvement.
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
11. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
You feel burnt out?
Nothing seems to be working?
You might be stuck if…
12. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
You feel burnt out?
Nothing seems to be working?
√
You might be stuck if…
13. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
√
√
You might be stuck if…
14. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
√
√
√
You might be stuck if…
15. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
You feel burnt out?
√
√
√
√
You might be stuck if…
16. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
You feel burnt out?
Nothing seems to be working?
√
√
√
√
√
You might be stuck if…
29. A big win is a ‘one off’ activity which delivers
a sustained >10% improvement
30. Number of members affected
Length of
impact
Replying to
a discussion
Creating
content
Optimising
member
journeyNewcomer
content
series
Inbound links
Resolving disputes
removing trolls
Recruiting
Volunteers
Online
webinars
Offline
events
Refining
platform
Building
relationships
Rituals &
traditions
Updating
social media
Polls/surveys
31. Number of members affected
Length of
impact
Replying to
a discussion
Resolving disputes
removing trolls
Updating
social media
most people spend their time
doing routine 1 to 1 stuff
32. Number of members affected
Length of
impact
Optimising
member
journeyNewcomer
content
series
Inbound links
Recruiting
Volunteers
Refining
platform
Rituals &
traditions
But the Big wins are doing
‘one off’ activities, not routine tasks
39. List of tasks for week beginning xx
Invite new members
Welcome newcomers
Meeting with boss about platform changes
Collect and create data reports
Write content
Host webinar
Remove spam
Recruit volunteers
Newcomer introduction thread
Create newsletter
Reply to discussions
Initiate discussion of the week
40. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
41. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
Do these tasks..
42. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
lead to these results?
43. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
If not, stop doing it
44. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
But there is a more important question…
45. Success metric Value metrics
No. new members who join Retention rates
No. newcomers who participate Share of wallet
Approved $ budget for platform change Ad revenue
N/A Lead generation
Clicks to read content / time on site Lead conversion
No. attendees Reduced customer service costs
No posts per member Reduced customer acquisition costs
Posts per volunteer Research costs
No. newcomers who introduce themselves Recruitment costs
Open and click through rates Capacity building
Avg. no. responses to discussion Social impact
Avg. level posts per member Donations
do these results…
46. Success metric Value metrics
No. new members who join Retention rates
No. newcomers who participate Share of wallet
Approved $ budget for platform change Ad revenue
N/A Lead generation
Clicks to read content / time on site Lead conversion
No. attendees Reduced customer service costs
No posts per member Reduced customer acquisition costs
Posts per volunteer Research costs
No. newcomers who introduce themselves Recruitment costs
Open and click through rates Capacity building
Avg. no. responses to discussion Social impact
Avg. level posts per member Donations
…create value this value?
47. But how do we know what
drives value-based outcomes?
48. GET A PHD GRADUATE TO
RUN A MULTIPLE REGRESSION ANALYSIS
60. Your big wins will usually fit
into one of these three
categories
61. Increase engagement from existing members Increase engagement from new members
• Utility (improve usefulness of the community, speed or quality of
response, initiate and reply to discussions).
• Habits (notifications, gamification, reputation systems).
• Technology (mobile, simplifying the technology, improving the
design).
• Sense of community (establishing guidelines, shared history,
rituals and traditions, fun activities, events)
•Awareness (SEO, direct outreach, guest pos4ng, external
par4cipa4on, adver4sing, referral programs, partnerships).
•Joining (web design, web copy, latest discussions, interes4ng
ac4vi4es to par4cipate in)
• Par-cipa-ng (welcome processes, automa4on rules, direct
messages from community manager)
Persuade members to perform new behavior Persuade members to perform new behavior
•Changing social norms (Insider / volunteer groups to
perform new behavior, change what’s shown to
members).
•A5tude change (Direct interac4on, content, webinars,
newsleEers, case studies, emails)
•Audience research and analysis (surveys, interviews, data-
gathering).
•Build rela-onships and influence with prospec-ve founders
(create content, host events, interact with prospec4ve
members, par4cipate in other communi4es).
•Pla>orm selec-on and implementa-on (select a plaGorm,
nego4ate rates, design and implement the plaGorm).