This document provides observations from various stores and locations, including CompUSA which sells IT products, a supermarket open 24 hours a day, a toy store with a wide open door and kids' music, a fresh food restaurant with images of naked people painted with fruits and vegetables, a furniture store with warm colors and fabrics, and a design station with decorative items and unusual art pieces. The observations note details about the atmosphere, products, music, temperatures and more at each location.

1. ARE YOU PAYING
ATTENTION?
A Crash Course on Creativity
Carlos Fernández
San Juan, Puerto Rico

3. Lots of help / Security things
COMPUSA, IT
related stuff
Not too loud but audible
music
Variety it’s a must . . . A lot of You also need to go through
types for every product an Offer Aisle with kitchen
aids ??!! to pay . . .

4. High ceilings, well
illuminated.
2 out of 9 tellers A lot of alcoholic
available, with some drinks form all around
lines on them . . . the world . . .
Pueblo Supermarket in
Puerto Rico
24 hours open . . .
Pretty stuffed, not very Not too loud but
spacious audible music

5. Full of colors, a lot LOUD kids music
of space to “run”
Some kids games to
entertain
“customers”
All kind / size /
Price range of
toys
Toy Store, wide door
always open

6. Naked people images with
Ponte
fruits or vegetables
Fresco, a
painted on their bodies,
fresh food,
symbolizing “Nature”
salad
restaurant
Some healthy
Real fresh food . . .
products and
desert options
Simple, clean
furniture
Manual made fresh,
customized salads
Freezing . . . .almost un-habitable and soups
cold

7. West Elm. Fancy
furniture store.
Doors always open
(Shopping)
Warm colors, wide
spaces, a lot of fabric . Fancy decorative
Design “Station” ... items and . . .
Relaxed, warm,
“collage” corner in
the store Unusual pieces of
“art” like some
leaned sticks . . .
Calm relaxing
music