The document provides observations from visiting multiple toy stores. In the first store, the narrator notes a lack of organization, unattractive staff uniforms, and an absence of Halloween decorations. Many toys were overcrowded with few accessible to try. The second store had inviting decorations, friendly staff, well-organized toys at child-height, and customers engaged with toys. The third store located on a street had a large window display, clean environment, staff in bright uniforms, and families actively shopping. Throughout, the narrator compares experiences across stores.

1. PAYING ATTENTION T
MY FAVORITE STORE
TOY STORES….

2. Took the metro…
 I´ve never seen they have numbers….
 Then thought about it and realized they NEED
to have numbers so they can be identified in
case of emergencies.

3. Not used seen to the ground..
Discovered…..
 Air conditioner
under the seats
(never seen where it
came from).
 Antislippery floor..
didn´t realized it
before.

4. Before..
Entering…  There is NO
door, never realized
that usually stores in
shopping malls don´t
have doors, only
stores on streets.
 The “tree” in the door
gets your
attention, but..
INSIDE there is
NOTHING else!!!
Huge deception….

5. Inside…
LOUD kid´s music… I felt
unconftable… rather have it a little Interesting things…
bit lower
 Toys were usually
placed on kid´s level.
 The cash register was
placed the
corner, opposite to
the entrance.
 There were too many
toys in the store
(never felt that) I
didn´t even know
were to look.

6. Inside
Table and crayons available, don´t
Personnel.. know why they don´t let kids color
with one set…
 Didn´t pay a lot of
attention to me, took
a long time to offer
help.
 Wearing a dark
color apron, not
attractive at all.

7. Products
Little store, big catalog
 Not all products for
sale are in store, the
No
store is not more
than 30 m2.
HALLOWE
 It is almost
Halloween and there
EN in a toy
was NO
decoration… and
store?
they sell nice
costumes.

8. Customers NO ONE
BUT
Alone…
ANYTHING
 In the morning: just
old people !
(grandparents).
 Just stayed for few
Cashier with a
minutes. TV at EYE level
for kids… but it
 Went for missions.. was off.
NOT browsing.

9. Walking towards the other
one…
Battery collector…  On the side of the
trashcan, there is a
special place where
you can deposit
your used
batteries…

10. The OTHER toy store…
Door for kids…  Inviting the whole
family, only store
withe a little door
where kids feel like
adults feel entering
through a door.
 The whole store is
the window
decoration…

11. Environment….
Music…
 Instrumental scary  Crowded with
music.. For merchandise but
HALLOWEEN! looked organized.
 Cashier few steps
from door.
First product you
see.

12. Personnel…
UNIFORM Attention
 Bright green shirts  Took a few seconds
and jeans, very to offer help.
young and fresh.
I was not
wrong at all
with my
observation
in the
previous
store!

13. Products
They sell batteries for toys..
Accessible products But you hardly see them…
 Prices are visible.
 There are lots of
products available
for kids to try them
out. Specially the
big ones.
 Toys available at
eyelevel for kids.

14. Customers
With little kids
BIG
 Kids playing and
trying toys! STAYED DIFFEREN
way longer.
 They seem to be on CE, SAME
a mission.
SHOPPIN
G MALL….

15. WENT TO WORK.. AND
AFTERWARDS.. WALKED
TOWARD ANOTHER ONE…

16. Another store, this one on the
street…
Window
 BIG printed pictures
so cars can see it
from the street.
 And a window
where people who
are walking can see
almost the whole
store.
Source: www.dideco.es

17. Environment…
Instrumental KIDS music..
LOTS of light and looks
very calmed but still childish
organized and clean.
like.
 The store smelled
like NEW stuff.
 The cash register is
the first think you
see as you enter.
 Very visible the
security camera.

18. Personnel
UNIFORM
 All of them look  Took a little while to
young and happy- offer help…
matching the store  Two different
image. salesperson
 Bright orange apron. approached
 Greeted me at the me…they were 4!
entrance! Felt HARDER TO TAKE
welcome… PICTURES….

19. Products
At eye level even for the little
ones who are usually in a baby Organization
carriage..
 Organized by age
and theme
(science, math, dolls
, etc.).
 Kids toys are on
front, teacher an
parents stuff at the
back.

20. Customers
FAMILIES with kids…  3 different
customers came in
and bought toys.
 Kids seem exited to
see all the toys.

21. Walking back…
Walk EVERYDAY on this street
and…
 Today for the first time
saw this “boxes” I
have never seen
before. Or at least
paid attention and
asked myself what
are they for? They
just have a key lock…
and they are
OFCOURSE closed!
Located aprox. every 100m and even under
a bridge… NO IDEA WHAT ARE THEY
FOR