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NOVEMBER 2015
SÃO PAULO - BRASIL
2
Crimson & Co is a global supply chain consultancy that thinks differently.
We stand shoulder to shoulder with clients as we develop outstanding
supply chains, using deep operational experience and broad-based
business skills to challenge, guide and implement.
3
Richard G
Ferdnan Jr
 Over 20 years’ in technical and operational roles with companies such as; Avon,
Natura Coca Cola, Warner-Lambert and undertaken executive management
positions in project management engineering, industrial engineering, NPD,
operations, technical services, transport and logistics
 Experienced in strategic projects such as; Operational Excellence, production
capacity, optimisation of production assets including opening and
decommissioning of facilities, transfer of production plants, economic and
financial feasibility of new production facilities, technical feasibility new
products and implementation of logistics projects
 Over seventeen years' experience in Industry and Consulting with Supply Chain
and operations, Systems Implementation/Integration, and R&D/Innovation
working for companies such as Lenovo, Avon, Oracle and Engepron
 Expert at leading highly complex, multi-country and cross-functional programs,
acting as Project Management Officer and Center of Excellence, with PMIP
certification with extensive experience in implementing ERP systems in large
and medium-sized companies, both national and multinational, defining and
implementing processes in the areas of Manufacturing, Demand Planning and
Supply Planning (DRP, MPS and MRP)
 Twenty six years’ experience, the last 15 years’ in senior executive positions in
Latin America, managing medium and large sized operations and business units
(operational management integrated with commercial sales, P&L, investments
and budgets, strategic planning)
 Skilled in Implementation of projects, start-up of high complexity operations
and management of various functional areas through strategic projects (S&OP,
ERP), integrated planning, GTM (Go to Market) and Supply Chain
 Over 25 years’ experience of transforming and directing supply chain strategy in
high complex operating models in multinational and domestic companies
 Proven track record leading and delivering strategic projects, including business
turnaround, site location decision, warehouse and DC design and start-up,
capacity expansion strategy, working capital optimisation, innovation program
and S&OP process
Fernando
4
5
Our client base is international and we provide the same quality of best-in-class supply chain consultancy
wherever our clients need us.
With offices in Atlanta, London, Melbourne, Mumbai, São Paulo and Singapore we provide deep and broad supply
chain capabilities across the globe with in-market expertise from local consultants
6
Crimson & Co
Supply Chain Consulting
Tel:+55-11-99947-5269
Website: www.crimsonandco.com
FERDNAN GAMA SANTOS JUNIOR

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CRIMSON&CO NOV2015

  • 2. 2 Crimson & Co is a global supply chain consultancy that thinks differently. We stand shoulder to shoulder with clients as we develop outstanding supply chains, using deep operational experience and broad-based business skills to challenge, guide and implement.
  • 3. 3 Richard G Ferdnan Jr  Over 20 years’ in technical and operational roles with companies such as; Avon, Natura Coca Cola, Warner-Lambert and undertaken executive management positions in project management engineering, industrial engineering, NPD, operations, technical services, transport and logistics  Experienced in strategic projects such as; Operational Excellence, production capacity, optimisation of production assets including opening and decommissioning of facilities, transfer of production plants, economic and financial feasibility of new production facilities, technical feasibility new products and implementation of logistics projects  Over seventeen years' experience in Industry and Consulting with Supply Chain and operations, Systems Implementation/Integration, and R&D/Innovation working for companies such as Lenovo, Avon, Oracle and Engepron  Expert at leading highly complex, multi-country and cross-functional programs, acting as Project Management Officer and Center of Excellence, with PMIP certification with extensive experience in implementing ERP systems in large and medium-sized companies, both national and multinational, defining and implementing processes in the areas of Manufacturing, Demand Planning and Supply Planning (DRP, MPS and MRP)  Twenty six years’ experience, the last 15 years’ in senior executive positions in Latin America, managing medium and large sized operations and business units (operational management integrated with commercial sales, P&L, investments and budgets, strategic planning)  Skilled in Implementation of projects, start-up of high complexity operations and management of various functional areas through strategic projects (S&OP, ERP), integrated planning, GTM (Go to Market) and Supply Chain  Over 25 years’ experience of transforming and directing supply chain strategy in high complex operating models in multinational and domestic companies  Proven track record leading and delivering strategic projects, including business turnaround, site location decision, warehouse and DC design and start-up, capacity expansion strategy, working capital optimisation, innovation program and S&OP process Fernando
  • 4. 4
  • 5. 5 Our client base is international and we provide the same quality of best-in-class supply chain consultancy wherever our clients need us. With offices in Atlanta, London, Melbourne, Mumbai, São Paulo and Singapore we provide deep and broad supply chain capabilities across the globe with in-market expertise from local consultants
  • 6. 6 Crimson & Co Supply Chain Consulting Tel:+55-11-99947-5269 Website: www.crimsonandco.com FERDNAN GAMA SANTOS JUNIOR