The document discusses transmedia storytelling. It defines transmedia storytelling as spreading elements of a fictional story across multiple platforms to create a unified entertainment experience. Each medium should make its own unique contribution to unfolding the story. Transmedia refers to choices about the best way to tell a particular story to a particular audience. It emphasizes developing complex fictional worlds that can sustain multiple interrelated stories rather than single plots or characters.

1. TRANSMEDIA STORYTELLING
Photo By Simone D. Mccourtie / World Bank | via Flickr using a Creative Commons license
Felicia Pride | @feliciapride
Pride Collaborative
www.pridecollaborative.com
felicia@pridecollaborative.com

2. Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license
"MYTHS ARE PUBLIC DREAMS;
DREAMS ARE PRIVATE MYTHS.”
- JOSEPH CAMPBELL
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

3. “But there has been also theAmerican
dream, that dream of a land inwhichlife
should be better and richer and fuller for
every man, withopportunity for each
according to hisability or achievement.”
Photo By Steven Lee | via Flickr using a Creative Commons license
- James TruslowAdams
inhis 1931 book Epic ofAmerica
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

4. Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license
“Mythologiesareinfactthepublicdreamsthatmoveand
shapesocieties,andconverselyone’sowndreamsare
thelittlemythsoftheprivategods,antigods,andguardian
powersthataremovingandshapingoneself:revelations
oftheactualfears,desires,aimsandvaluesbywhich
one’slifeissubliminallyordered.”
-JOSEPHCAMPBELL
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

5. “Overall,41%ofadultsare‘newsparticipators,’
meaningthattheyemaillocalstoriestoothers,
postnewsorinformationaboutthelocal
communityonsocialnetworkingsitesorTwitter,
commentonlocalstoriestheyreadonline,
contributetoonlinediscussionsonmessage
boardsaboutthelocalcommunity, andthelike.”
Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVE
PEW RESEARCH CENTER
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

6. Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license
PEW RESEARCH CENTER
FELICIA PRIDE | PRIDE
COLLABRATIVE
“Youngeradultinternetusersaretwiceaslikelyastheirolder
counterpartstopostandsharevideosonline.”
“54%ofinternetusershavepostedoriginalphotosorvideosto
websitesand47%sharephotosorvideostheyfound
elsewhereonline.Youngadultsandwomenleadthewayin
eachoftheseactivities.”
“37%ofallteensages12-17havesmartphones,upfromjust
23%in2011.”
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

7. Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVE
“THE FUTURE OFSTORYTELLING” -LATITUDE
“ThemostpopularsecondscreeninteractionsforTV
showstendtobegoal-oriented,suchasearningrewards
(80%interested),votingtodecideashow’soutcome(79%),
ormakingapurchase(76%).”
“67%saythatusingasecondscreentointeractwithTV
contentwouldincreasetheiroverallTVviewing;this
includes63%of35-59year-olds.”
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

9. Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVE
“THE FUTURE OFSTORYTELLING” -LATITUDE
“87%wanttoseeeventsthroughtheeyesofaparticular
characterortoswitchbetweendifferentcharacters’points-
of-view.”
“78%wantto"friend"acharacterdigitally(e.g.,receive
Facebookupdates,textmessages,etc.),withtheabilityto
swaythecharacter’sdecisions—justaswitharealfriend.”
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

10. Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVE
“THE FUTURE OFSTORYTELLING” -LATITUDE
“91%saynarrativeswitha"real-time"story-worldwould
motivatethemtotuneinmoreoftentoensuretheyweren’t
missinganything.”
“94%feelcompaniesshouldtreatthe"realworld"(e.g.,
places,people,orobjects)asanotherplatformthatcan
interactwithcontenttheyviewonotherdevices.Thisstands
outasaparticularlycompellingopportunityforretailerswith
physicallocations.”
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

12. Photo by Endre Vestvik | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVE
“Transmedia storytelling representsaprocess
whereintegral elementsofafictionget
dispersedsystematically acrossmultiple
delivery channelsfor thepurpose ofcreatinga
unifiedandcoordinatedentertainment
experience.Ideally, eachmedium makesit
ownunique contribution totheunfolding of
thestory.”
-HenryJenkins
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

13. Photo by Endre Vestvik | via Flickr using a Creative Commons license
“Transmedia referstoasetofchoicesmade
aboutthebestapproachtotellaparticular story
toaparticular audienceinaparticular context
dependingontheparticular resourcesavailable
toparticular producers.”
-HenryJenkins
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

14. Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license
RESEARCH &
DEVELOPMENT
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

15. “The vast majority of films are underdeveloped. Story R&D is an amazing
opportunity to richly develop the stories that I want to tell. It allows you to go
through various phases, seeing if the story works, getting feedback, building
relationships with audiences. I try different things to see what they like and
what they don’t like. That’s not to say that I only do what audiences like, but
it’s a great way to rehearse with actors, get a sense of the world, build the
experience, collaborate and try something in the real world and online—a
better way to develop the storyworld. There’s a level of complexity to
transmedia, so it’s a way to refine the process. Transmedia isn’t just a
checklist—here’s the mobile, the game, the social media. I want to
understand each of these elements and how they fit into the story—what
makes them stronger, not just as individual pieces, but as a whole.”
Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license
–LANCEWEILER
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

17. Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license
WORLDBUILDING
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

18. Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license
“ Most often, transmedia stories are based not on individual
characters or specific plots but rather complex fictional worlds
which can sustain multiple interrelated characters and their
stories….This is a very different pleasure than we associate with
the closure found in most classically constructed narratives,
where we expect to leave the theater knowing everything that is
required to make sense of a particular story.”
-HENRYJENKINS
-
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

20. Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE | @FELICIAPRIDE
PARTICIPATORY / CO-CREATION

24. Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE | @FELICIAPRIDE
CROSS-PLATFORM &
EXTENSIONS

27. Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVEWWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

29. Photo by Anna | via Flickr using a Creative Commons license
Encourages creating a core narrative & world
FELICIA PRIDE | PRIDE
COLLABRATIVE
Ability to continue & extend the story
Multiple entry points for multiple stakeholders
Harness the power of individual platforms
Promotes relevance
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

30. Photo by Anna | via Flickr using a Creative Commons license
Thereisamoralorunderlyingmessage.
FELICIA PRIDE | PRIDE
COLLABRATIVE
Therearecharactersandthesecharactersarecompelling.
Somethinghappens.
Thissomethinginvolvesconflict.
Itevokesemotion.
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

31. Photo by Anna | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVE
What’stheStory?
Whataretheelements–message,plot,conflict,characters–ofthisstory?
Whoisyouraudienceandwhatdoyouwantthemtodo?
Howwillyoutellthestory?Whichtools/platformswillyouuse?
Howwillyousharethisstory?
Howwillyoumeasureimpact?
Howwillyoucontinuethestory?
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

32. "IF THE AMERICAN DREAM IS TO
COME TRUE AND TO ABIDE WITH
US IT WILL, AT BOTTOM, DEPEND
ON THE PEOPLE THEMSELVES.”
Photo By Steven Lee | via Flickr using a Creative Commons license
FELICIA PRIDE | PRIDE
COLLABRATIVE
- JAMES TRUSLOW ADAMS
IN HIS 1931 BOOK EPIC OF AMERICA
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE

33. THANK YOU!
FELICIA PRIDE | @feliciapride
PRIDE COLLABORATIVE | @pridecollab
WWW.PRIDECOLLABORATIVE.COM
FELICIA@PRIDECOLLABORATIVE.COM
Photo by Niels Linneberg | via Flickr using a Creative Commons license