M-commerce refers to commercial transactions conducted through mobile devices. It allows companies to reach a wide range of customers based on their location and purchase behavior. Key challenges for m-commerce include keeping apps and mobile sites up to date with the latest operating system versions, ensuring secure payment methods, and providing customers with a fast and privacy-focused experience. M-commerce platforms include mobile websites that can be accessed directly through a browser, as well as mobile apps that must be downloaded and allow companies to track customer loyalty and usage.

1. M-COMMERCE

2. M Commerce, mobile Commerce which Used to do commercial
transactions through online gadgets. Commercial transactions like
purchase and sales of products, online banking and paying bills .

3. • Reach a wide range of customers
• current trend of people buying behaviour
• Location based targeting
• Personal and individual reviews over the product
• Keep track of customers and there changing trends

4. • Evolution of Gadgets: keep updating of the latest OS versions being a
headache of the M Commerce field. The company who competes How to
came up with the suitable versions .
• Payment security :The security of M Commerce Is unavoidable factor. The
customers would prefer more secure payment gateways
• A good business experience :The customers time is most precious so the
customer will choose for most fast and easily accessible websites or M
Commerce
• Privacy :the privacy of the customer should be safeguarded. The cookies
that generated when the customer access the website should be useful for
analysing the customer and act according to it.

5. Mobile sites
mobile sites are the platforms for M Commerce which you can directly go to
go into a browser and search for the website get into the website purchase
the product and get delivered.
Mobile apps
mobile apps are the applications that you can download it from play store.
Dos apps got installed in your smartphone and can be used as a platform
only for certain websites .applications help in customising the customer by
how frequent the customer access the app and how is he a loyal customer

6. THANK YOU