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Online shopping India

Do's and don'ts about online marketing.

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Online shopping India

  1. 1. ONLINE SHOPPING
  2. 2. What Is Online Shopping? The online selling of or enabling the sale of products or services to consumers.
  3. 3. How did Online Shopping come about? Online shopping emerged with the development of the internet. Entrepreneurs saw the potential in online shopping and sprung at the chance to make virtual storefronts, so that consumers could shop without leaving their homes.
  4. 4. How did Online Shopping come about? Online shopping emerged with the development of the internet. Entrepreneurs saw the potential in online shopping and sprung at the chance to make virtual storefronts, so that consumers could shop without leaving their homes.
  5. 5. Risks & Disadvantages of Online Shopping Fraud- Do you know the Company? Security- Is your credit card safe? Privacy- Is your information being sold? Shipping- Are you getting the correct product at the requested time? Difficulty- Do you know how to shop online?
  6. 6. Consumer Benefits Convenience -Geographic -Store hours -Ease of transaction -Quick and efficient shopping process Information -Quick location of items -Easy price/attribute comparisons
  7. 7. Firm Benefits Less dependence on intermediaries -Geographic distribution -Holdup -Time to delivery Marketing -Target marketing -Direct customer relationships -Customer service
  8. 8. Online Shopping VS. Traditional Shopping Differences -Cannot try or test product before purchase. -Minimum human interaction if any. -Cannot pay by cash. -Shop anytime online. Similarities -Advertisement. -Security. -Convenience.
  9. 9. Thankyou Questions / Feedback

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Do's and don'ts about online marketing.

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