Growth of IMM

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Growth of IMM

  1. 1. the growth of imm. by adrian tham.
  2. 2. what is e-retailing? <ul><li>eRetailing is the use of the electronic economy and interactive multimedia products based on the internet and websites to sell goods or services to customers. It is the ‘virtual’ version of retail shopping. </li></ul>
  3. 3. e-retailing opportunities <ul><li>Lower costs as not as many employees are needed. </li></ul><ul><li>Can spread to customers from all around the globe. </li></ul><ul><li>24/7 ordering capabilities. </li></ul><ul><li>Ease for those who do not have spare time to go to retail shops to do their shopping. </li></ul><ul><li>Ease of delivery direct to the door. </li></ul><ul><li>Secured online payments. </li></ul>
  4. 4. e-retailing – global availability. <ul><li>Advertising throughout websites or on supplier’s websites. </li></ul><ul><li>Marketing solutions such as through email. </li></ul><ul><li>Ease of forwarding emails to client’s contacts on request. </li></ul>
  5. 5. e-retailing – benefits of e-commerce. <ul><li>Ability to target a greater and wider range of audiences. </li></ul><ul><li>Availability 24 hours a day, 7 days a week. </li></ul><ul><li>Less costs due to lack of a shopfront. </li></ul><ul><li>Online payments can be easily tracked and audited. </li></ul><ul><li>Ability to take back orders and ease of fulfillment. </li></ul>

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