business

2. INTRODUCTION
• Business chosen : Chinese Food Restaurants
• Comparison between 2 businesses, at the same
location : Leng Hiang vs The Oriental Restaurant
• Both restaurants location: BANDAR MENJALALA,
KEPONG
• Both restaurants have more than 10 years of
experience
• Comparing differences between the business of
the two restaurants

3. V.S.
The Oriental Food Restaurant Leng Hiang Restaurant

4. THE ORIENTAL FOOD RESTAURANT

5. • Name of owner: Jaymen Tam
• Age of the owner: 43
• Year started his business: 2000
• Company name: The Oriental Food Restaurant
• Location: BANDAR MENJALALA, KEPONG

6. ENVIRONMENT :
CLEAN, BROAD,
ORGANIZED
NUMBER
OF
WORKERS
:11
PRICING :
RESONALBLE
OWNER :
JAYMEN
TAM
BUSINESS TYPE
: RESTAURANT
ESTABLISHED
IN : YEAR 2000
NUMBER OF
BRANCHES : 3
RESTAURANT
TYPE :
CHINESE
CRUISINE
BACKGROUND

7. LENG HIANG RESTAURANT

8. • Name of owner: Cheah Leng Hiang
• Age of the owner: 51
• Year started her business: 2003
• Company name: Leng Hiang Restaurant
• Location: BANDAR MENJALALA, KEPONG

9. ENVIRONMENT :
CLEAN, SMALL,
ORGANIZED
NUMBER
OF
WORKERS :
4
OWNER :
Cheah
Leng
Hiang
BUSINESS
TYPE :
RESTAURANT
ESTABLISHED
IN : Year 2003
PRICING :
RESONABLE
NUMBER OF
BRANCHES : 1
RESTAURAN
T TYPE :
CHINESE
CRUISINE
BACKGROUND

10. NATURE OF BUSINESS
-RESTAURANT-
RESTAURANT IS A VERY COMMON
BUSINESS
THERE ARE HUGE NUMBERS OF
PEOPLE RUNNING RESTAURANT AS
THEIR BUSINESS
EACH OF THEM PROVIDE DIFFERENT
MENU AND DISHES
RESTAURANT FOCUS ON ALL RANGE OF
CUSTOMERS BUT MAINLY CHINESE.
PRICES OF FOOD ALL ALWAYS
REASONABLE AND AFFORDABLE

11. MOTIVES OF BUSINESS
• The founder began his own
business due to the dull
routine of working for others
• Wanted to popularize Chinese
cuisine
THE ORIENTAL
FOOD
RESTAURANT
• Family support
• Earn more moneyLENG HIANG

12. SIGNATURE DISHES
-THE ORIENTIAL FOOD RESTAURANT-

13. SIGNATURE DISHES
-LENG HIANG RESTAURANT-

14. MENU
-THE ORIENTAL FOOD RESTAURANT-

15. MENU
-LENG HIANG RESTAURANT-

16. DECORATION
-LENG HIANG-

17. DECORATION
-THE ORIENTAL FOOD RESTAURANT-

18. CHALLENGE & OBSTACLE
•Lacks of
workers
THE
ORIENTAL
FOOD
RESTAURANT
•Lacks of
workersLENG HIANG
RESTAURANT

19. COMPETITORS
International
Companies
For example Hei
Yuet
Restaurant,Gong
Seng and Wong
Gong restaurant
THE ORIENTAL
FOOD
RESTAURANT
.
The owner of Leng
Hiang Restaurant
assumes that there
are no competitors
due to its unique
dishes
LENG HIANG
RESTAURANT

20. RECOMMENDATION
-THE ORIENTAL FOOD RESTAURANT-
• Should advertise their business through social
media
• Install televisions due to the emptiness in the
restaurant besides tables and chairs
• Update their menu once in a month to attract
more customers

21. RECOMMENDATION
-LENG HIANG RESTAURANT-
• Improve their physical looks and service
• Helping costumers to refill hot water, instead of offering
self-service
• Employ more employees
• A new replacement of shop signage
• Giving out flyers to promote & capture the attention of
others
• With printed menu
Not readable
Suppose to be
Menu are
past on
wall
Should
be
printed

22. CONCLUSION
The Oriental Food Restaurant is more commercially successful
compare to Leng Hiang restaurant because:
• Provide better service
• Provide more comfortable environment
• Provide options for indoor(with Air-Cond)/outdoor
• Has stronger management skills