Answer

1. How does your product engage with
audiences and how would it be distributed
as a real media text?

2. Research
When it comes to distribution, my first thought always is that my Film “The Perfect Crime” would need a
strong marketing campaign in order to be distributed. For this I went to the past 5 years (2018-2022) to
see which action thrillers my chosen institutions (Paramount), goes for when distributing their media.
I’ll be using the following films as explanatory examples:
● Mission: Impossible—Fallout
● Terminator: Dark Fate
● Top Gun: Maverick

3. Mission: Impossible—Fallout
Directed by Christopher McQuarrie. The marketing campaign highlighted the
film's impressive stunts and intense set pieces, including Cruise's daring
helicopter chase sequence. Trailers and posters emphasized the film's
high-stakes plot and international scope, with Hunt and his team facing off
against a new group of enemies. Overall, the marketing emphasized the film's
status as a thrilling summer blockbuster.
The film holds a 97% approval rating on Rotten Tomatoes, with critics calling it
the best entry in the Mission: Impossible franchise and one of the best action
movies of recent years.

4. Terminator: Dark Fate
Directed by Tim Miller. The marketing campaign emphasized the film's high-octane action
sequences, intense sci-fi themes, and the return of iconic characters from the franchise.
Trailers and posters highlighted the film's new cast members, including Mackenzie Davis as a
new Terminator sent from the future, and the promise of an epic battle to save humanity from
extinction. Overall, the marketing aimed to appeal to both die-hard fans of the franchise and
new audiences looking for a thrilling sci-fi action movie.
It received mixed to positive reviews from critics. While some praised the film's action
sequences and the return of Linda Hamilton and Arnold Schwarzenegger to the franchise,
others criticized the movie for failing to bring anything new or innovative to the series. The
film's Rotten Tomatoes score is 70% based on 395 reviews, indicating a generally favorable
response from critics.

5. Top Gun: Maverick
Directed by Joseph Kosinski. The film was marketed as a long-awaited sequel to
the classic 1986 film Top Gun, featuring Tom Cruise reprising his role as the
iconic fighter. The marketing campaign emphasized the film's stunning aerial
action sequences, with trailers and posters showcasing the movie's cutting-edge
visual effects and high-flying thrills.
The film holds a 96% approval rating on Rotten Tomatoes and a score of 8.3/10
on IMDb. The fans emphasized how this film was their best experience in
cinemas in 2022.

6. How will this Research help me?
Well, if I distributed my film, I would use similar techniques. To remain on trend, I
would significantly use social media to promote my film. Releasing trailers on
Youtube, Instagram, etc… and also making posters viral. My teaser trailers would
feature my action sequences along with the visual effects.
Moreover, I would premiere my final trailer on Youtube. The hype this creates is
just awesome!

7. Marketing That I did
For my opening sequence, I created an instagram page dedicated to it. Over
there, I posted a teaser poster and received a ton of shares and comments.
Afterwards, I uploaded my sequence as well which also received positive
comments.
Furthermore, I shared my film on multiple whatsapp groups as well with friends
and family.
My sequence got uploaded on Youtube where it received positive comments as
well but then I had to delete it because I did a few more changes to it.

8. Feedback
Received on the teaser trailer