Critical Reflection - Q2 (1).pdf
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The document discusses how action thriller films from Paramount like Mission: Impossible - Fallout, Terminator: Dark Fate, and Top Gun: Maverick were marketed through trailers emphasizing thrilling stunts and intense plots to appeal to broad audiences, and describes how the author's film "The Perfect Crime" could be similarly distributed through social media platforms and trailers promoting its action sequences and visual effects to generate hype and interest. Research on recent Paramount films informed the author's plans to market their film through teaser trailers and posters on YouTube, Instagram, and other social media to build excitement if distributed.
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Critical Reflection - Q2.pptx
The document discusses how action thriller films from Paramount like Mission: Impossible - Fallout, Terminator: Dark Fate, and Top Gun: Maverick were marketed through trailers and posters that emphasized thrilling stunts, intense plots, and blockbuster status to appeal to fans and general audiences. It then explains that a film called "The Perfect Crime" would be marketed through social media platforms like YouTube, Instagram, and WhatsApp by releasing trailers featuring action sequences and visual effects to generate hype around the film's opening sequence. Research on recent Paramount films and positive feedback on test marketing of the opening sequence trailer on social media platforms would
Critical Reflection - Q2.pdf
The document discusses how action thriller films from Paramount like Mission: Impossible - Fallout, Terminator: Dark Fate, and Top Gun: Maverick were marketed, focusing on trailers emphasizing stunning action sequences and visuals to appeal to fans and general audiences. It then explains how the filmmaker's project "The Perfect Crime" could be distributed similarly through social media marketing of trailers and posters, as well as premiering the final trailer on YouTube to generate hype. Research was also conducted on marketing the opening sequence through an Instagram page and sharing on WhatsApp to receive feedback.
Film marketing campaigns
The document discusses key aspects of successful film marketing campaigns. It notes that advertising is crucial to raise public awareness of a film and shape its perception. Today, the movie itself is just one part of a wider narrative that extends across media platforms. Successful campaigns use multiple cross-media platforms like print, radio, TV, and the web to reach mass audiences. They maintain continuity across marketing products in areas like layout, fonts, colors and imagery to create a cohesive brand identity and user experience. The document examines Christopher Nolan's highly successful Inception campaign as an example, highlighting its cryptic trailers, extensive poster campaign, comic book prequels, and use of online and social media to build anticipation among consumers.
Campaign planning final pwp
The marketing campaign will target teenagers aged 15-19 and young adults. Primary research found that this age group prefers to learn about new films on social media, YouTube, and through trailers. They are heavily influenced by their peers and enjoy genres like horror, action, and comedy. To attract this audience, the campaign will create social media profiles, trailers, and viral marketing stunts. It will also release products on YouTube since the target group spends 5-20 hours per week on the platform. The campaign aims to warn teenagers of the dangers of seeking out risk, so the dark and thrilling tone of the found footage horror film is well-suited to its message and audience.
Evaluation powerpoint
The document discusses Luke Nicholls' process in creating a teaser trailer and ancillary texts for his fictional film "Face the Truth". He researched conventions from real teaser trailers and incorporated many of them into his own trailer, such as using numerous cuts, logos from fictional production companies, and leaving audiences with unanswered questions at the end. Luke also created a magazine cover and promotional website to complement the teaser trailer. He obtained feedback at various stages, which led to improvements like increasing the pace. Throughout the process, Luke utilized various media technologies for planning, research, production and evaluation.
Film marketing and distribution
This document summarizes information about the films Inglourious Basterds (2009) and Sahara (2005), including their box office performance, production companies, release strategies, advertising, and promotional materials. It also analyzes the different strategies used in marketing each film and how Inglourious Basterds was more successful than Sahara at the box office due to its lower budget, targeted release strategy, and clearer advertising that established the genre. The document proposes ideas for improving the marketing of Sahara.
Media evaluation
The document discusses different aspects of the filmmaker's sci-fi media product. It addresses how the product uses conventions from real films by including opening text exposition and a post-apocalyptic setting with desaturated colors. Social groups are represented by the antagonists wearing upper-class clothing and a boy attempting to appear powerful in an unkempt shirt and tie. The filmmaker chooses Momentum Pictures for distribution for their experience with independent sci-fi films. The intended audience is ages 12 and up due to darker elements, and the filmmaker would attract this audience through social media promotion, production blogs, and appealing to the popularity of the sci-fi genre.
Question 3
Summit Entertainment would be an ideal institution to distribute my dystopian film targeted at teenagers. Summit has experience distributing popular films in this genre, such as the Twilight and Divergent franchises, that attracted large audiences. They successfully market and release films using digital technologies to reach wide audiences on multiple platforms. Choosing Summit gives confidence that they can effectively promote my film to the same target demographic and genre fans using their proven strategies.
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Critical Reflection - Q2.pptx
The document discusses how action thriller films from Paramount like Mission: Impossible - Fallout, Terminator: Dark Fate, and Top Gun: Maverick were marketed through trailers and posters that emphasized thrilling stunts, intense plots, and blockbuster status to appeal to fans and general audiences. It then explains that a film called "The Perfect Crime" would be marketed through social media platforms like YouTube, Instagram, and WhatsApp by releasing trailers featuring action sequences and visual effects to generate hype around the film's opening sequence. Research on recent Paramount films and positive feedback on test marketing of the opening sequence trailer on social media platforms would
Critical Reflection - Q2.pdf
The document discusses how action thriller films from Paramount like Mission: Impossible - Fallout, Terminator: Dark Fate, and Top Gun: Maverick were marketed, focusing on trailers emphasizing stunning action sequences and visuals to appeal to fans and general audiences. It then explains how the filmmaker's project "The Perfect Crime" could be distributed similarly through social media marketing of trailers and posters, as well as premiering the final trailer on YouTube to generate hype. Research was also conducted on marketing the opening sequence through an Instagram page and sharing on WhatsApp to receive feedback.
Film marketing campaigns
The document discusses key aspects of successful film marketing campaigns. It notes that advertising is crucial to raise public awareness of a film and shape its perception. Today, the movie itself is just one part of a wider narrative that extends across media platforms. Successful campaigns use multiple cross-media platforms like print, radio, TV, and the web to reach mass audiences. They maintain continuity across marketing products in areas like layout, fonts, colors and imagery to create a cohesive brand identity and user experience. The document examines Christopher Nolan's highly successful Inception campaign as an example, highlighting its cryptic trailers, extensive poster campaign, comic book prequels, and use of online and social media to build anticipation among consumers.
Campaign planning final pwp
The marketing campaign will target teenagers aged 15-19 and young adults. Primary research found that this age group prefers to learn about new films on social media, YouTube, and through trailers. They are heavily influenced by their peers and enjoy genres like horror, action, and comedy. To attract this audience, the campaign will create social media profiles, trailers, and viral marketing stunts. It will also release products on YouTube since the target group spends 5-20 hours per week on the platform. The campaign aims to warn teenagers of the dangers of seeking out risk, so the dark and thrilling tone of the found footage horror film is well-suited to its message and audience.
Evaluation powerpoint
The document discusses Luke Nicholls' process in creating a teaser trailer and ancillary texts for his fictional film "Face the Truth". He researched conventions from real teaser trailers and incorporated many of them into his own trailer, such as using numerous cuts, logos from fictional production companies, and leaving audiences with unanswered questions at the end. Luke also created a magazine cover and promotional website to complement the teaser trailer. He obtained feedback at various stages, which led to improvements like increasing the pace. Throughout the process, Luke utilized various media technologies for planning, research, production and evaluation.
Film marketing and distribution
This document summarizes information about the films Inglourious Basterds (2009) and Sahara (2005), including their box office performance, production companies, release strategies, advertising, and promotional materials. It also analyzes the different strategies used in marketing each film and how Inglourious Basterds was more successful than Sahara at the box office due to its lower budget, targeted release strategy, and clearer advertising that established the genre. The document proposes ideas for improving the marketing of Sahara.
Media evaluation
The document discusses different aspects of the filmmaker's sci-fi media product. It addresses how the product uses conventions from real films by including opening text exposition and a post-apocalyptic setting with desaturated colors. Social groups are represented by the antagonists wearing upper-class clothing and a boy attempting to appear powerful in an unkempt shirt and tie. The filmmaker chooses Momentum Pictures for distribution for their experience with independent sci-fi films. The intended audience is ages 12 and up due to darker elements, and the filmmaker would attract this audience through social media promotion, production blogs, and appealing to the popularity of the sci-fi genre.
Question 3
Summit Entertainment would be an ideal institution to distribute my dystopian film targeted at teenagers. Summit has experience distributing popular films in this genre, such as the Twilight and Divergent franchises, that attracted large audiences. They successfully market and release films using digital technologies to reach wide audiences on multiple platforms. Choosing Summit gives confidence that they can effectively promote my film to the same target demographic and genre fans using their proven strategies.
Evaluation
The target audience for the student's media project is 18-28 year-olds. Through research including questionnaires and focus groups, the student found that this age group is most interested in drama films and representation of adolescents. The combination of the student's teaser trailer, film poster, and magazine cover effectively promoted the film to this target audience by maintaining consistency in message and featuring the main actresses. However, feedback indicated the teaser trailer was longer than typical. For future projects, the student would improve time management and reduce excess footage during filming.
Evaluation
The target audience for the student's media project is 18-28 year-olds. Through research including questionnaires and focus groups, the student found that this age group is most interested in drama films and representation of adolescents. The combination of the student's teaser trailer, film poster, and magazine cover effectively promoted the film to this target audience by maintaining consistency in message and featuring the main actresses. However, feedback indicated the teaser trailer was longer than typical. For future projects, the student would improve time management and reduce excess footage during filming.
Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
Media campaign new
The media campaign for Fantastic Beasts and Where to Find Them utilized various communication channels like social media, posters, trailers, and merchandise to promote the film. Social media was a major channel as it allowed promotional videos and images to generate hype. Posters were displayed widely in public to raise awareness. Multiple trailers were released over a year's time on websites and in theaters. Merchandise like clothes helped advertise the film. Cohesion across these elements was maintained through consistent branding elements like unique fonts and inclusion of key characters.
distribuiFilm distribution research
The document discusses several film distribution companies and assesses their suitability for distributing a film trailer. It examines New Line Cinema, Screen Gems, Universal Pictures, and the now defunct Momentum Pictures. New Line Cinema and Universal Pictures are identified as good options given their success distributing similar genres. While Screen Gems also distributes similar films, it focuses more on romance and comedy. Momentum Pictures provided UK and Irish distribution before closing in 2013, but could still reach audiences in those markets.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have had success marketing horror/thriller and romantic/comedy films respectively.
3. Universal Studios is highlighted for its success distributing major blockbusters like the Fast and Furious and Bourne franchises.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have successfully distributed films in genres relevant to the film trailer.
3. Universal Studios is highlighted for its many hugely successful film distributions, but with the potential downside of prioritizing profit over audience needs.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have had success marketing horror/thriller and romantic/comedy films respectively.
3. Universal Studios is highlighted for its global success distributing high-grossing films like Fast and Furious and Bourne franchises.
Evaluation 3
This document discusses potential media institutions to distribute a drama film. It analyzes Universal Pictures and Film4. Universal Pictures is identified as the best choice due to its large audience reach, success distributing drama films, excellent marketing, and financial stability. It has a proven track record of distributing similar drama films and ranking highly in box office earnings. Though Film4 also distributes drama, its success rate and financial stability is not as strong as Universal Pictures, making Universal the safer choice.
Ev1
1) The document discusses the creation of a teaser trailer for a thriller film that blends elements of psychological and espionage thrillers.
2) Digital technology, including editing software like Final Cut Pro, was used to construct a teaser trailer that could appeal to a global audience.
3) Ancillary texts like posters and a magazine mock-up were created to promote the teaser trailer, drawing inspiration from other successful films and magazines. Audience feedback further helped refine the marketing materials.
The wolf of wall street case study for as media
The document provides background information on the 2013 film "The Wolf of Wall Street" directed by Martin Scorsese. It discusses the film's large $100 million budget, its cast led by Leonardo DiCaprio playing Jordan Belfort, and its filming locations in New York and the Bahamas. The film was distributed in cinemas by major studios Paramount Pictures and Universal Pictures International and had an initial gross of over $90 million. Marketing efforts for the film included traditional print, television, and radio advertising as well as viral marketing techniques like uploading trailers to YouTube.
Successful media products
The document discusses the importance of marketing and distribution for the success of media products using two film companies as examples. Warner Bros. is a large studio that widely markets and distributes blockbuster films, contributing to their commercial success. In contrast, Recorded Picture Company uses more niche marketing and distribution for its independent, director-driven films aimed at smaller audiences. While production quality and practices are important, the document concludes that adequate production is most critical for a film's long-term critical and commercial success.
Deception.pptx pp2
The document discusses the filmmakers' media product "Deception" and how it draws from conventions of crime/mystery thrillers like CSI. They used dramatic music and flashbacks to tell the story effectively. The filmmakers aimed their product at fans of the thriller genre, particularly teenagers like themselves. They believe Summit Entertainment would be a good distributor as it has distributed similar films appealing to young adults and teens, capturing the target audience for "Deception" which was inspired by CSI. Through making the product, the filmmakers learned about using technologies like music and editing to craft an engaging thriller.
22 jump street case study
22 Jump Street is an upcoming American action comedy film and sequel to 21 Jump Street. It utilizes several marketing strategies including leveraging the audience of the first film, featuring a well-known cast such as Jonah Hill and Channing Tatum, releasing trailers and posters online and in theaters to generate buzz prior to the June 2014 release through Columbia Pictures and MGM studios. The film will be primarily exhibited in theaters but will also be released on DVD.
Media evaluation
The document provides an analysis of a student's media project trailer for a horror film. The student summarizes how their trailer uses, develops, and challenges conventions of real horror movie trailers through elements like a green band rating, company logos, camera angles, lighting, true story basis, common horror elements, and song choice. Audience feedback was positive and helped the student learn. A variety of media technologies were used at different stages, including for research, production, construction, and evaluation.
AS MEDIA Evaluation 3
A production company organizes all aspects of creating a media product such as a film. This includes budgeting costs, marketing strategies, scheduling shoots, and hiring actors and directors. The company logo identifies the genre of films produced to attract appropriate audiences. A distributor then markets and distributes the completed film to audiences through various channels. They consider the risks and potential for success. Funding from organizations like the BFI supports UK film production. Opening titles credit all contributors and company brands build recognition.
Film distribution research simisola adeyemi a2
The document discusses four potential film distribution companies - New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures - that could distribute the film trailer.
New Line Cinema and Screen Gems are identified as suitable options because they have experience distributing similar genre films. Universal Studios is chosen for its success and fame, though it may prioritize profit over audience needs. Momentum Pictures, while now defunct, could help reach a British fan base, though the trailer may not receive widespread funding or recognition.
Unit 6: Learning Aim B
The document provides details about the marketing campaign for a student film called "The Replacement". It includes information about the target audience, genre, and rating of the film. It then discusses the marketing strategies that will be used including posters, a trailer, and a social media profile on Instagram. Teaser posters are created with special effects in Photoshop and a 2 minute 30 second trailer is edited together from film clips. An Instagram page is set up to promote the film by posting the posters and trailer. The goal of the campaign is to build excitement and an audience for the film leading up to its release.
Learning aim d
The student created a teaser trailer, theatrical poster, and Twitter page to promote their film. They received feedback on these campaign products through an online questionnaire. Feedback indicated the products effectively conveyed genre and narrative details through consistent use of color schemes and fonts. However, responses also suggested the campaign lacked excitement and failed to attract attention, as the student's social media platforms received no engagement. This lack of audience interaction meant the campaign strategies were unsuccessful. Moving forward, the student would provide more diverse social media content across multiple platforms and incorporate viral marketing techniques to add thrill and emotional investment. While the campaign design was capable of information sharing, the feedback helped the student recognize improvements needed to attract and inform their target audience.
3) What kind of media institution might distribute your media product and why?
New Line Cinema would be the most suitable media institution to distribute my horror/thriller film product. As a subsidiary of major studio Warner Bros, New Line Cinema would provide sufficient financing and worldwide distribution to maximize publicity and revenue. New Line Cinema has a track record of successfully distributing similar horror films like The Conjuring series that relate to the paranormal plot of my product. They are also increasing their output of horror films, demonstrating interest in the genre. While an independent studio, New Line Cinema's relationship with Warner Bros allows it to reach broad audiences like a major distributor.
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Evaluation
The target audience for the student's media project is 18-28 year-olds. Through research including questionnaires and focus groups, the student found that this age group is most interested in drama films and representation of adolescents. The combination of the student's teaser trailer, film poster, and magazine cover effectively promoted the film to this target audience by maintaining consistency in message and featuring the main actresses. However, feedback indicated the teaser trailer was longer than typical. For future projects, the student would improve time management and reduce excess footage during filming.
Evaluation
The target audience for the student's media project is 18-28 year-olds. Through research including questionnaires and focus groups, the student found that this age group is most interested in drama films and representation of adolescents. The combination of the student's teaser trailer, film poster, and magazine cover effectively promoted the film to this target audience by maintaining consistency in message and featuring the main actresses. However, feedback indicated the teaser trailer was longer than typical. For future projects, the student would improve time management and reduce excess footage during filming.
Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
Media campaign new
The media campaign for Fantastic Beasts and Where to Find Them utilized various communication channels like social media, posters, trailers, and merchandise to promote the film. Social media was a major channel as it allowed promotional videos and images to generate hype. Posters were displayed widely in public to raise awareness. Multiple trailers were released over a year's time on websites and in theaters. Merchandise like clothes helped advertise the film. Cohesion across these elements was maintained through consistent branding elements like unique fonts and inclusion of key characters.
distribuiFilm distribution research
The document discusses several film distribution companies and assesses their suitability for distributing a film trailer. It examines New Line Cinema, Screen Gems, Universal Pictures, and the now defunct Momentum Pictures. New Line Cinema and Universal Pictures are identified as good options given their success distributing similar genres. While Screen Gems also distributes similar films, it focuses more on romance and comedy. Momentum Pictures provided UK and Irish distribution before closing in 2013, but could still reach audiences in those markets.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have had success marketing horror/thriller and romantic/comedy films respectively.
3. Universal Studios is highlighted for its success distributing major blockbusters like the Fast and Furious and Bourne franchises.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have successfully distributed films in genres relevant to the film trailer.
3. Universal Studios is highlighted for its many hugely successful film distributions, but with the potential downside of prioritizing profit over audience needs.
Film distribution research
1. The document discusses several film distribution companies, including New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures.
2. New Line Cinema and Screen Gems are described as established distribution companies that have had success marketing horror/thriller and romantic/comedy films respectively.
3. Universal Studios is highlighted for its global success distributing high-grossing films like Fast and Furious and Bourne franchises.
Evaluation 3
This document discusses potential media institutions to distribute a drama film. It analyzes Universal Pictures and Film4. Universal Pictures is identified as the best choice due to its large audience reach, success distributing drama films, excellent marketing, and financial stability. It has a proven track record of distributing similar drama films and ranking highly in box office earnings. Though Film4 also distributes drama, its success rate and financial stability is not as strong as Universal Pictures, making Universal the safer choice.
Ev1
1) The document discusses the creation of a teaser trailer for a thriller film that blends elements of psychological and espionage thrillers.
2) Digital technology, including editing software like Final Cut Pro, was used to construct a teaser trailer that could appeal to a global audience.
3) Ancillary texts like posters and a magazine mock-up were created to promote the teaser trailer, drawing inspiration from other successful films and magazines. Audience feedback further helped refine the marketing materials.
The wolf of wall street case study for as media
The document provides background information on the 2013 film "The Wolf of Wall Street" directed by Martin Scorsese. It discusses the film's large $100 million budget, its cast led by Leonardo DiCaprio playing Jordan Belfort, and its filming locations in New York and the Bahamas. The film was distributed in cinemas by major studios Paramount Pictures and Universal Pictures International and had an initial gross of over $90 million. Marketing efforts for the film included traditional print, television, and radio advertising as well as viral marketing techniques like uploading trailers to YouTube.
Successful media products
The document discusses the importance of marketing and distribution for the success of media products using two film companies as examples. Warner Bros. is a large studio that widely markets and distributes blockbuster films, contributing to their commercial success. In contrast, Recorded Picture Company uses more niche marketing and distribution for its independent, director-driven films aimed at smaller audiences. While production quality and practices are important, the document concludes that adequate production is most critical for a film's long-term critical and commercial success.
Deception.pptx pp2
The document discusses the filmmakers' media product "Deception" and how it draws from conventions of crime/mystery thrillers like CSI. They used dramatic music and flashbacks to tell the story effectively. The filmmakers aimed their product at fans of the thriller genre, particularly teenagers like themselves. They believe Summit Entertainment would be a good distributor as it has distributed similar films appealing to young adults and teens, capturing the target audience for "Deception" which was inspired by CSI. Through making the product, the filmmakers learned about using technologies like music and editing to craft an engaging thriller.
22 jump street case study
22 Jump Street is an upcoming American action comedy film and sequel to 21 Jump Street. It utilizes several marketing strategies including leveraging the audience of the first film, featuring a well-known cast such as Jonah Hill and Channing Tatum, releasing trailers and posters online and in theaters to generate buzz prior to the June 2014 release through Columbia Pictures and MGM studios. The film will be primarily exhibited in theaters but will also be released on DVD.
Media evaluation
The document provides an analysis of a student's media project trailer for a horror film. The student summarizes how their trailer uses, develops, and challenges conventions of real horror movie trailers through elements like a green band rating, company logos, camera angles, lighting, true story basis, common horror elements, and song choice. Audience feedback was positive and helped the student learn. A variety of media technologies were used at different stages, including for research, production, construction, and evaluation.
AS MEDIA Evaluation 3
A production company organizes all aspects of creating a media product such as a film. This includes budgeting costs, marketing strategies, scheduling shoots, and hiring actors and directors. The company logo identifies the genre of films produced to attract appropriate audiences. A distributor then markets and distributes the completed film to audiences through various channels. They consider the risks and potential for success. Funding from organizations like the BFI supports UK film production. Opening titles credit all contributors and company brands build recognition.
Film distribution research simisola adeyemi a2
The document discusses four potential film distribution companies - New Line Cinema, Screen Gems, Universal Studios, and Momentum Pictures - that could distribute the film trailer.
New Line Cinema and Screen Gems are identified as suitable options because they have experience distributing similar genre films. Universal Studios is chosen for its success and fame, though it may prioritize profit over audience needs. Momentum Pictures, while now defunct, could help reach a British fan base, though the trailer may not receive widespread funding or recognition.
Unit 6: Learning Aim B
The document provides details about the marketing campaign for a student film called "The Replacement". It includes information about the target audience, genre, and rating of the film. It then discusses the marketing strategies that will be used including posters, a trailer, and a social media profile on Instagram. Teaser posters are created with special effects in Photoshop and a 2 minute 30 second trailer is edited together from film clips. An Instagram page is set up to promote the film by posting the posters and trailer. The goal of the campaign is to build excitement and an audience for the film leading up to its release.
Learning aim d
The student created a teaser trailer, theatrical poster, and Twitter page to promote their film. They received feedback on these campaign products through an online questionnaire. Feedback indicated the products effectively conveyed genre and narrative details through consistent use of color schemes and fonts. However, responses also suggested the campaign lacked excitement and failed to attract attention, as the student's social media platforms received no engagement. This lack of audience interaction meant the campaign strategies were unsuccessful. Moving forward, the student would provide more diverse social media content across multiple platforms and incorporate viral marketing techniques to add thrill and emotional investment. While the campaign design was capable of information sharing, the feedback helped the student recognize improvements needed to attract and inform their target audience.
3) What kind of media institution might distribute your media product and why?
New Line Cinema would be the most suitable media institution to distribute my horror/thriller film product. As a subsidiary of major studio Warner Bros, New Line Cinema would provide sufficient financing and worldwide distribution to maximize publicity and revenue. New Line Cinema has a track record of successfully distributing similar horror films like The Conjuring series that relate to the paranormal plot of my product. They are also increasing their output of horror films, demonstrating interest in the genre. While an independent studio, New Line Cinema's relationship with Warner Bros allows it to reach broad audiences like a major distributor.
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of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
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- 1. How does your product engage with audiences and how would it be distributed as a real media text?
- 2. Research When it comes to distribution, my first thought always is that my Film “The Perfect Crime” would need a strong marketing campaign in order to be distributed. For this I went to the past 5 years (2018-2022) to see which action thrillers my chosen institutions (Paramount), goes for when distributing their media. I’ll be using the following films as explanatory examples: ● Mission: Impossible—Fallout ● Terminator: Dark Fate ● Top Gun: Maverick
- 3. Mission: Impossible—Fallout Directed by Christopher McQuarrie. The marketing campaign highlighted the film's impressive stunts and intense set pieces, including Cruise's daring helicopter chase sequence. Trailers and posters emphasized the film's high-stakes plot and international scope, with Hunt and his team facing off against a new group of enemies. Overall, the marketing emphasized the film's status as a thrilling summer blockbuster. The film holds a 97% approval rating on Rotten Tomatoes, with critics calling it the best entry in the Mission: Impossible franchise and one of the best action movies of recent years.
- 4. Terminator: Dark Fate Directed by Tim Miller. The marketing campaign emphasized the film's high-octane action sequences, intense sci-fi themes, and the return of iconic characters from the franchise. Trailers and posters highlighted the film's new cast members, including Mackenzie Davis as a new Terminator sent from the future, and the promise of an epic battle to save humanity from extinction. Overall, the marketing aimed to appeal to both die-hard fans of the franchise and new audiences looking for a thrilling sci-fi action movie. It received mixed to positive reviews from critics. While some praised the film's action sequences and the return of Linda Hamilton and Arnold Schwarzenegger to the franchise, others criticized the movie for failing to bring anything new or innovative to the series. The film's Rotten Tomatoes score is 70% based on 395 reviews, indicating a generally favorable response from critics.
- 5. Top Gun: Maverick Directed by Joseph Kosinski. The film was marketed as a long-awaited sequel to the classic 1986 film Top Gun, featuring Tom Cruise reprising his role as the iconic fighter. The marketing campaign emphasized the film's stunning aerial action sequences, with trailers and posters showcasing the movie's cutting-edge visual effects and high-flying thrills. The film holds a 96% approval rating on Rotten Tomatoes and a score of 8.3/10 on IMDb. The fans emphasized how this film was their best experience in cinemas in 2022.
- 6. How will this Research help me? Well, If I were to distribute my film, I would employ similar techniques to those used in promoting my opening sequence. To stay on-trend, I would make extensive use of social media platforms to market my film. This would involve releasing trailers on YouTube, Instagram, and other platforms, while simultaneously promoting viral posters to generate interest. My teaser trailers would prominently feature the film's action sequences, as well as any special visual effects. To further build excitement, I would choose to debut the final trailer on YouTube, knowing full well that the hype generated by such an approach is nothing short of awesome!
- 7. Marketing That I did To promote my opening sequence, I decided to create an Instagram page dedicated to it. I began by posting a teaser poster, which received an overwhelming amount of shares and comments. Later, I uploaded my sequence to the page, which also garnered positive feedback from my audience. In addition to Instagram, I shared my film with friends and family via multiple WhatsApp groups. Eventually, I uploaded the sequence to YouTube, where it also received favorable comments. However, I had to remove it from the platform shortly after, as I made some further changes to the project. I uploaded the final version afterwards.
- 8. Feedback Received on the teaser trailer