Understanding free-to-play games with the four pleasures model

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Game industry veteran and monetization design consultant Ethan Levy explains the importance of understanding how different player types enjoy different games. He then presents the 4 pleasures model as a mental framework for getting a holistic view of how different players enjoy different games, and explains how these 4 pleasures are at play in the games Candy Crush Saga, Demon's Souls and Call of Duty: Ghosts

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Understanding free-to-play games with the four pleasures model

  1. 1. sf postmortem| dec 13 ethan levy | monetization design consultant | @FamousAspect Understanding F2P with the 4 pleasures FamousAspect.com
  2. 2. FamousAspect.com
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  5. 5. one must accept F2P as valid to properly design for the business model Understanding F2P FamousAspect.com
  6. 6. FamousAspect.com
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  8. 8. I think game design is the process of assembling the components that can make up a game to produce a desired experience in the player. Rich Hilleman, Chief Creative Director, EA FamousAspect.com
  9. 9. a mental framework to understand why players play 4 pleasures model FamousAspect.com
  10. 10. the 4 pleasures model FamousAspect.com
  11. 11. a framework for F2P • Physio-pleasure • Socio-pleasure • Psycho-pleasure • Ideo-pleasure FamousAspect.com
  12. 12. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com
  13. 13. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com
  14. 14. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com
  15. 15. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com
  16. 16. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com
  17. 17. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com
  18. 18. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com
  19. 19. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com
  20. 20. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com
  21. 21. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com
  22. 22. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com
  23. 23. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com
  24. 24. “Do I not destroy my enemies when I make them my friends?” Abraham Lincoln FamousAspect.com
  25. 25. Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life. Ben Kuchera, Senior Editor, Penny Arcade Report FamousAspect.com
  26. 26. continue the conversation • Email: ethan@FamousAspect.com • Twitter: @FamousAspect • Articles, tools and templates: FamousAspect.com FamousAspect.com

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