Understanding free-to-play games with the four pleasures model

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Game industry veteran and monetization design consultant Ethan Levy explains the importance of understanding how different player types enjoy different games. He then presents the 4 pleasures model as a mental framework for getting a holistic view of how different players enjoy different games, and explains how these 4 pleasures are at play in the games Candy Crush Saga, Demon's Souls and Call of Duty: Ghosts

Technology Entertainment & Humor Design

sf postmortem| dec 13
ethan levy | monetization design consultant | @FamousAspect

Understanding F2P
with the 4 pleasures
FamousAspect.com

one must accept F2P as valid to properly design for the business model

Understanding F2P
FamousAspect.com

I think game design is the process of
assembling the components that can
make up a game to produce a
desired experience in the player.

Rich Hilleman, Chief Creative Director, EA
FamousAspect.com

a mental framework to understand why players play

4 pleasures model
FamousAspect.com

a framework for F2P
• Physio-pleasure
• Socio-pleasure
• Psycho-pleasure
• Ideo-pleasure

FamousAspect.com

physio-pleasure

“This has to do with the body and with pleasures derived from the
sensory organs”
FamousAspect.com

socio-pleasure

“This is the enjoyment derived from relationships with others.”
FamousAspect.com

psycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional
reactions.”
FamousAspect.com

ideo-pleasure

“Ideo pleasures pertain to people’s values.”
FamousAspect.com

“Do I not destroy my enemies when I make
them my friends?”

Abraham Lincoln
FamousAspect.com

Look at the author's job title. Just
look at it. That's not a career, that's
a punishment for being an abusive
prison guard in a past life.

Ben Kuchera, Senior Editor, Penny Arcade Report
FamousAspect.com

continue the conversation
• Email: ethan@FamousAspect.com
• Twitter: @FamousAspect
• Articles, tools and templates: FamousAspect.com

FamousAspect.com

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Understanding free-to-play games with the four pleasures model

1. sf postmortem| dec 13 ethan levy | monetization design consultant | @FamousAspect Understanding F2P with the 4 pleasures FamousAspect.com

2. FamousAspect.com

3. FamousAspect.com

4. FamousAspect.com

5. one must accept F2P as valid to properly design for the business model Understanding F2P FamousAspect.com

6. FamousAspect.com

7. FamousAspect.com

8. I think game design is the process of assembling the components that can make up a game to produce a desired experience in the player. Rich Hilleman, Chief Creative Director, EA FamousAspect.com

9. a mental framework to understand why players play 4 pleasures model FamousAspect.com

10. the 4 pleasures model FamousAspect.com

11. a framework for F2P • Physio-pleasure • Socio-pleasure • Psycho-pleasure • Ideo-pleasure FamousAspect.com

12. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com

13. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com

14. physio-pleasure “This has to do with the body and with pleasures derived from the sensory organs” FamousAspect.com

15. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com

16. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com

17. socio-pleasure “This is the enjoyment derived from relationships with others.” FamousAspect.com

18. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com

19. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com

20. psycho-pleasure “Psycho pleasure pertains to people’s cognitive and emotional reactions.” FamousAspect.com

21. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com

22. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com

23. ideo-pleasure “Ideo pleasures pertain to people’s values.” FamousAspect.com

24. “Do I not destroy my enemies when I make them my friends?” Abraham Lincoln FamousAspect.com

25. Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life. Ben Kuchera, Senior Editor, Penny Arcade Report FamousAspect.com

26. continue the conversation • Email: ethan@FamousAspect.com • Twitter: @FamousAspect • Articles, tools and templates: FamousAspect.com FamousAspect.com

Understanding free-to-play games with the four pleasures model

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