If you are looking for a digital marketing company in Chennai and unsure where to begin, here’s a quick guide to help you make the right choice.

1. Digital marketing is about helping businesses connect with their potential clients
using various digital channels, including emails, social media, search engines,
and web-based advertising. A successful campaign involves understanding
where your target market is based and creating content suitable for that place.
For instance, if you’re target customers are young and upwardly mobile,
Instagram and Snapchat. But if you’re selling to business executives, LinkedIn
marketing should be your focus. And if you’re targeting the middle-aged, you
might want to be seen on Facebook more than other platforms.
How does one decide where to focus, and most importantly, how does one
stay on top of these emerging trends on different platforms?
A bespoke digital marketing agency like Wizi Digital can manage your marketing
efforts, tailoring them to suit your business and potential clients. Hiring an
experienced digital marketing company ensures your marketing is handled while
you focus on the important areas of your business that you enjoy and do best.

2. Here are a few things to help you evaluate different marketing agencies before
choosing a company that’s right for you.
What Typical Marketing Agencies Offer?
A typical digital marketing company helps businesses increase sales by
leveraging different platforms to attract potential customers. While the services
seem similar, they vary significantly in content quantity and quality. Some of the
key strategies include:
• Google Ads: A Google Ads campaign is best to target potential customers
directly and for a short time.
• SEO: Search engine marketing can be a part of a long-time digital
marketing campaign, where you encourage people to visit your website
by ranking it well on Google and other search engines.
• Facebook: You can leverage Facebook’s massive user base through
advertising or sharing interesting updates about the business.
• YouTube: Creating visual content helps increase user engagement and
improves visibility on Google.
• Mobile Marketing: Did you know that over 78% of local mobile searches
result in offline purchases? In fact, a lot of search terms indicate a higher
intent of purchase.
• Content Marketing: This involves creating customized content suited for
the digital marketing platform, including blogs, LinkedIn posts, Facebook
updates, Instagram reels, and infographics.
• Email Marketing: Email marketing is one of the most ROI-generating
strategies for businesses, helping generate over $38 for every $1 spent.
Some other services offered by a full-service digital marketing agency include
web designing, development, hosting, and website maintenance. Before picking

3. the right digital marketing agency for your business, here are a few questions to
help you make an informed choice.
1. Does the Agency Cater to Your Company’s
Requirements?
Even before looking for a digital marketing company, you must figure out your
own company’s marketing requirements. Are you looking for website design?
Do you need someone to help you analyse your search traffic and help you
understand where you’re going wrong? Are you looking for social media
promotion? These are the questions that will help you find an agency best suited
to you.

4. 2. What’s Their Standing in The Industry?
An agency’s previous work is a good indicator of what they’ll do for your
business. Read reviews from the agency’s past clients, review documented facts
like case studies, and check their Google reviews. You must also understand the
client’s reputation and check their previous work portfolio. Send an inquiry
about their service – their response should throw a light on their customer
service. Do they respond promptly and adequately? Are they punctual? Do they
show data to support their claims?
Also, the test of a digital agency lies in the results it has created for itself. For
instance, check the agency’s blog page if you are looking for a team to write your
blog posts. Similarly, if you need SEO, check how well the digital marketing
agency ranks for their keywords.
Check Their KPIs
KPIs help track a campaign’s performance but are effective only when the
chosen metrics directly translate to ROI. Don’t fall for vanity metrics like likes,
followers, or comments, as they rarely translate to sales. The last thing you want
is to be charged premium rates for a campaign that does nothing toward
improving sales. A genuine digital marketing agency always offers actionable
metrics like:

5. Number of Unique Visitors
More traffic doesn’t always mean more sales or conversions, but it definitely
helps. Generating massive traffic to your site is especially important when you
aren’t exactly sure about your target audience – you can measure user
interaction within the site to identify your market.
Time on Site
This metric helps understand how useful your users find the entire site, not just
a single page. It helps answer questions like how long people spend before
buying a product. Visitors will naturally spend more time if the content is
relevant to what they’re looking for. Google uses this metric to rank websites,
as it shows how valuable a website is to a user who entered a keyword.
Web Traffic Source
You can determine which traffic sources are driving visitors to your website and
then compare each of these sources, viz., direct, referral, and search. Your web
traffic could sometimes be sourced from campaigns like banner ads and paid
searches. If most of your traffic is coming from a blog, it makes sense to create
more content like that, or if traffic is coming from referrals, it’s time you focus
on strengthening your referral campaigns.

6. Bounce Rate
This refers to the number of visitors who leave your site immediately upon
landing on it. A high bounce rate could indicate that you aren’t focusing on the
right keywords or that your content isn’t relevant or valuable.
Cost Per Click
Simply put, cost per click means that you pay for each click on your ads. You can
set a maximum CPC bid, i.e., the highest you will pay for someone to click on
your ad.
Click Through Rate
Click Through Rate is the number of times someone has clicked on your ad, as
against the number of impressions it has received. Click-through rate helps you
understand if you have written a well-targeted ad copy.
Social Interactions
Social media campaigns have different KPIs altogether as they help understand
how your campaigns have helped generate conversions. You can also use tools
like KISSmetrics to measure the entire campaign journey and check how many
people are actually buying and not just liking or commenting.
Who Are Included in A Team Offering Digital Marketing
Services?

7. A professionally managed digital marketing and web development company in
Chennai includes the following team to carry your campaign from start to finish:
Server/Hosting Team
With a dedicated server hosting team, you have complete control over the
server so that it serves your unique needs, including addressing security
concerns.
Web Development Team
Even with an in-house developer, you’ll need a professional web development
team to handle bug fixing and other problems when the website goes live and
to ensure seamless maintenance.
Business Analysis Team
You will need a business analyst to analyse your competition and look for ways
to gain an edge over it. The team will also determine areas that need
improvement while identifying your strengths.
Content Management
You need a professional content writer to put your business propositions into
words and ensure the message is delivered clearly and succinctly.

8. SEO Team
You need dedicated SEO professionals who will track your keyword rankings,
measure their growth, and keep track of the campaign’s progress.
Google and YouTube Ads Team
You need dedicated, certified professionals to understand and manage Google
and YouTube ad campaigns.
Facebook and Instagram Ads Campaign
You need a professional to help you build a public brand page and grow a global
audience for your services.
Graphic Design Team
An aesthetic graphic design helps create a great first impression and generate
valid judgments about your product, service, or brand.
Social Media Team
A social media team helps grow your brand reputation with strategic content
and engaging meaningfully with the target audience on different social media
platforms.

9. As we are the best digital marketing company in Chennai, we have a
comprehensive team that includes all the above professionals with over four
decades of combined experience.
How To Choose an Agency That Walks the Talk?
The problem with low entry barrier industries is that there will be a ton of people
who claim to have mastered the craft, dishing gyan supported by fabricated
data. But these so-called experts actually know nothing. Digital marketing is one
such industry where agencies charm potential clients with their secret formula
but lack the skills to deliver results.
Look for agencies that don’t focus on bottom-of-the-funnel results because
there are far too many factors specific to each company, resulting in a different
ROI. For instance, results could take time if you’re in a competitive market. If
the agency has a ‘secret sauce’ and is vague about it, I suggest you stay a mile
away from them.
A credible digital marketing agency has a strategy that involves researching your
current website, looking for factors keeping you back, listing keywords, and
creating a publishing schedule that helps rank these keywords.
Stay away from low-priced agencies that don’t stick to their commitment. But
higher-priced agencies that use fancy words to justify their charges are equally
a red flag.

10. When To Hire a Digital Marketing Agency and When to Work with An In-House
Professional
If you are a mid-sized company with a sizeable budget for digital marketing,
you’re probably looking to hire a marketing professional to handle SEO and
other marketing campaigns rather than hiring a dedicated agency. While this is
true, a full-fledged digital campaign involves understanding the business and the
psyche of its potential consumers to judge their reaction to a particular product
or service.
It must also include a structured system where everything is documented and a
workflow created to complete every task on time. The agency must also have
professional marketing tools like KISSmetrics, MailChimp, and Drip to help them
accomplish their goals efficiently.

11. Another important skill when it comes to marketing is patience because organic
results take time. It could be several months before you see results from
investing in digital marketing.
You need an experienced team that can consistently meet all the above
parameters and consistently create quality content. Working with a professional
team helps you avoid the hassle of putting up a team yourself and get them to
speed up to the current situation so you can avoid getting sidetracked from
other important things you have to do.
However, the advantage of working with an in-house professional is that you
control the entire campaign, overseeing every detail. Working with an agency is
far more cost-effective as you don’t have to spend time and money training the
in-house team.
Why Work with Wizi Digital?
As we are the best digital marketing agency in Chennai, we have helped
hundreds of businesses generate millions in revenue, giving you peace of mind
by handling everything for you so that you can focus on growing your business.
At the same time, we do all the work in the background.
Some of the things we discussed during the initial consultation include:

12. 24×7 Availability
Our business developers are available 24/7 through WhatsApp, email, and
phone. We are happy to answer all your questions and clear your doubts about
the campaign.
Expected Results in A 30-Day/60-Day Period?
Typically, SEO projects are long-term and could take up to 6 months for actual
results to show. But you can see some results in a month or two. We will share
monthly results to show how far into the campaign we are and how we have
progressed from where we started.
What Unique Value We Provide to Your Campaign?
We make sure you are clear about what we bring to the table. This includes
tailoring the campaign to meet your business needs rather than applying a
generic one-size-fits-all formula.
The Average Cost of Similar Services
Most digital marketing companies have more than one price package because
their marketing strategies are designed to serve a wide range of clients – from
small businesses to large pan-India businesses.

13. Our KPIs
We use actionable metrics that generate leads and sales for clients. We support
our claims using concrete data.
Our Content Creating Process:
Our content team will discuss how we handle your content, including spending
time on research, platforms used for disseminating content, etc.
Call +91 8939 6909 23 to schedule a free consultation to learn how we can help
you grow your business with our strategic marketing.
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