New Media Technology Topic: Cyber Society and the Interaction Channel Overview Cyberspace and Cyber Society Web 1.0, Web 2.0 & Social Media Social media Blogs

1. New Media Technology
Cyber Society and the Interaction
Channel

2. OVERVIEW
• Cyberspace and Cyber Society
• Web 1.0, Web 2.0 & Social Media
• Social media
• Blogs

3. Cyberspace
Cyberspace refers to the virtual computer world,
and more specifically, is an electronic medium
used to form a global computer network to
facilitate online communication.

4. Cyberspace
Cyberspace allows users to share information,
interact, swap ideas, play games, engage in
discussions or social forums, conduct business
and create intuitive media, among many other
activities

5. Cyber Society
With the introduction of Internet technologies,
popular tendency was to attribute the term
cyberspace to the virtual place where online
interaction occurs.

6. Positive impact of Cyberspace
1. Temporal flexibility
2. No limitation of space
3. Social multiplicity
4. Textual communication
5. Recordability
6. Speed of exchanging information
7. Entertainment
8. Equality

7. Negative impact of Cyberspace
1. Lack of sensual integration
2. Absorbing information without filtering it
3. Frustration caused by technical difficulties
4. Behavioural disinhibition
5. Cyberstalking
6. Cyberaddiction

8. Web 1.0, Web 2.0 & Social Media
• Web 1.0 – One way communication (Publish
and Read)
• Web 2.0 – Two way communication (Read and
Feedback)
• Social Media – Three way communication
(Social Interaction)

9. Social media
Social media is the collective of online
communications channels dedicated to
community-based input, interaction, content-
sharing and collaboration.

10. Facebook
• Facebook is a popular free social networking
website that allows registered users to create
profiles, upload photos and video, send
messages and keep in touch with friends,
family and colleagues.
• According to statistics from the Nielsen Group,
Internet users within the United States spend
more time on Facebook than any other
website.

11. Twitter
Twitter is a free microblogging service that
allows registered members to broadcast short
posts called tweets. Twitter members can
broadcast tweets and follow other users' tweets
by using multiple platforms and devices.

12. Google+
Google+ (pronounced Google plus)
is Google's social networking project, designed
to replicate the way people interact offline more
closely than is the case in other social
networking services. The project’s slogan is
“Real-life sharing rethought for the web.”

13. Wikipedia
Wikipedia is a free, open content online
encyclopedia created through the collaborative
effort of a community of users known as
Wikipedians. Anyone registered on the site can
create an article for publication; registration is
not required to edit articles. Wikipedia was
founded in January of 2001.

14. LinkedIn
LinkedIn is a social networking site designed
specifically for the business community. The goal
of the site is to allow registered members to
establish and document networks of people
they know and trust professionally.

15. Blogs
A blog (web log)is a discussion or informational
site published on the World Wide Web and
consisting of discrete entries ("posts") typically
displayed in reverse chronological order (the
most recent post appears first).

16. Four types of blog
• Personal blogs
• Professional Blogs
• Publication Blogs
• Corporate Blog

17. New Media Technology
Cyber Society and the Interaction
Channel