Media, Technology and Society Topic: New Trend of Social Interaction Overview: What is Website? Web 1.0, Web 2.0 & Social Media Web 2.0 Technologies Blog (web log) Social Media

1. Media, Technology and Society
New Trend of Social Interaction

2. OVERVIEW
• What is Website?
• Web 1.0, Web 2.0 & Social Media
• Web 2.0 Technologies
• Blog (web log)
• Social Media

3. What is Website?
A website is a collection of related web pages,
including multimedia content, typically
identified with a common domain name, and
published on at least one web server.

4. What is Website?
A website may be accessible via a public Internet
Protocol (IP) network, such as the Internet, or a
private local are network (LAN), by referencing
a uniform resource locator (URL) that identifies
the site.

5. What is Website?
Websites have many functions and can be used
in various fashions; a website can be a personal
website, a commercial website for a company,
a government website or a non-profit
organization website.

6. What is Website?
Websites can be the work of an individual, a
business or other organization, and are typically
dedicated to a particular topic or purpose,
ranging from entertainment and social
networking to providing news and education.

7. Uniform Resource Locator (URL)
A URL (Uniform Resource Locator), as the name
suggests, provides a way to locate a resource on
the web, the hypertext system that operates
over the internet. The URL contains the name of
the protocol to be used to access the resource
and a resource name. The first part of a URL
identifies what protocol to use. The second part
identifies the IP address or domain name where
the resource is located.

8. Uniform Resource Locator (URL)
The URL contains the name of the protocol to be
used to access the resource and a resource
name.
The first part of a URL identifies what protocol
to use. The second part identifies the IP
address or domain name where the resource is
located.

9. Domain Name
• Domain names are used to identify one or
more IP addresses.
• For example, the domain namemicrosoft.com
represents about a dozen IP addresses.
• Domain names are used in URLs to identify
particular Web pages.
• For example, in the URL
http://www.pcwebopedia.com/index.html,
the domain name is pcwebopedia.com.

10. Web 1.0, Web 2.0 & Social Media
• Web 1.0 – One way communication (Publish
and Read)
• Web 2.0 – Two way communication (Read and
Feedback)
• Social Media – Three way communication
(Social Interaction)

11. What is Web 2.0?
• A second generation of web-based communities and hosted
services
– Social-networking sites
– Wikis
– Blogs
– Mash-up
– Folksonomies (tagging)

12. What is Web 2.0?
Designed to harness collective intelligence, Web 2.0
empowers the trend for mass user participation on
information searching and sharing at speed and
breadth, promoting remixability of software services
and user generated content, regardless of the
technologies lying beneath.

13. Web 2.0 Characteristics
• Web 2.0 has four characteristics:
– Interactivity
– Real-time user control
– Social participation (sharing)
– User-generated content

14. Web 2.0 Technologies
• Macaskill and Owen (2006) considered Web
2.0 is a second wave that covers web tools and
services such as weblogs, wikis, social
networking sites, video sharing sites, RSS, and
tagging.
• Examples of these tools are: WordPress,
Facebook, Twitter, YouTube, Wikia.com,
Instagram and Rhapsody.

15. Blogs
A blog (web log)is a discussion or informational
site published on the World Wide Web and
consisting of discrete entries ("posts") typically
displayed in reverse chronological order (the
most recent post appears first).

16. Four types of blog
• Personal blogs
• Professional Blogs
• Publication Blogs
• Corporate Blog

17. Personal blogs
•Personal blogs is a diary or commentary written
by an individual. Personal blogs are online
journals and reflect the blogger’s personal
opinions or views on a given topic.
•Many times, personal blogs don’t have a goal
other than to communicate with a small circle of
followers.

18. Professional Blogs
•Professional blogs are typically blogs with a
single blogger. The purpose of a professional
blog is to promote the individual, not a
company, product, service nor opinion.
•Professional blogs may have goals for
advertising, speaking or consulting revenue as
the blogger builds authority and search engine
ranking in a specific field of interest.

19. Publication Blogs
•Publication blogs are traditional publications
that are delivered through a blogging platform.
•Publication blogs are typically blogs that
generate revenue through advertising and
sponsorship opportunities.

20. Corporate Blog
•Corporate Blog used internally to enhance the
communication and culture in a corporation or
externally for marketing, branding or public
relations purposes are called corporate blogs.
•A corporate blog can also be used to drive
public relations, and communicate effectively
with employees or shareholders.

21. Social media
Social media is the collective of online
communications channels dedicated to
community-based input, interaction, content-
sharing and collaboration.

22. Social media
• Social media is becoming an integral part of life
online as social websites and applications
proliferate.
• Most traditional online media include social
components, such as comment fields for users.
• In business, social media is used to market
products, promote brands, connect to current
customers and foster new business.

23. Facebook
• Facebook is a popular free social networking
website that allows registered users to create
profiles, upload photos and video, send
messages and keep in touch with friends,
family and colleagues.
• According to statistics from the Nielsen Group,
Internet users within the United States spend
more time on Facebook than any other
website.

24. Twitter
Twitter is a free microblogging service that
allows registered members to broadcast short
posts called tweets. Twitter members can
broadcast tweets and follow other users' tweets
by using multiple platforms and devices.

25. Google+
Google+ (pronounced Google plus)
is Google's social networking project, designed
to replicate the way people interact offline more
closely than is the case in other social
networking services. The project’s slogan is
“Real-life sharing rethought for the web.”

26. Wikipedia
Wikipedia is a free, open content online
encyclopedia created through the collaborative
effort of a community of users known as
Wikipedians. Anyone registered on the site can
create an article for publication; registration is
not required to edit articles. Wikipedia was
founded in January of 2001.

27. LinkedIn
LinkedIn is a social networking site designed
specifically for the business community. The goal
of the site is to allow registered members to
establish and document networks of people
they know and trust professionally.

28. Media, Technology and Society
New Trend of Social Interaction