The document outlines the five core pillars of a social media marketing strategy: listening and engagement, advertising, planning and publishing, and analytics and reporting. It then lists resources for social media marketing including blogs, guides, and top social media management tools. Finally, it provides 10 tips for effective social media marketing such as defining goals, learning about audiences, and using storytelling and emoticons to humanize brands.

1. Social Media
Marketing

2. The Five Core Pillars of Social Media Marketing
Strategy Listening and
Engagement
Advertising
Planning and
Publishing
Analytics and
Reporting

3. Social Media Marketing Resources
Social Media Marketing Blog
Social Media Marketing Guide
Social Media Listening and Engagement Guide
Social Media Analytics Guide
Social Media Advertising Guide

4. 10 Top Social Media Management Tools
1. Buffer
2. Hootsuite
3. Sprout Social
4. Agora Pulse
5. Sendible
6. eClincher
7. Social Pilot
8. CoSchedule
9. MavSocial
10.Friends+Me

5. Social Media Marketing Tips
1. Define Your Goals
2. Learn about your Target Audience
3. Select Your Social Media Platforms Wisely
4. Build a Winning Game Plan for Social Media Marketing
5. Set Up Social Media Content Calendar
6. Let The Tools Empower your Strategy
7. Use The Art of Storytelling
8. Humanize Your Brand
9. Use Emoticons
10.Embrace your mistakes

6. Resources
https://buffer.com/
https://www.socialpilot.co/