Social media marketing. Introduction to social media marketing.

1. Social Media Marketing
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Presented by: Your name

2. Sequence
1. What is Social media marketing?
2. Types of Social Media Marketing
3. Some Social Media Applications
4. What are the 3 C's of social media marketing?
5. 5 Tips to Successful Social Media Marketing
6. How to Create a Winning Social Media Marketing Plan?
7. What are the 7 Functions of Marketing?
8. Pillars of Social Media Marketing
9. What are the benefits of Social Media Marketing?
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3. What is Social media marketing?
• Social Media Marketing is the use of social media platforms and
websites to promote a product or service.
• Although the terms e-marketing and digital marketing are still
dominant in academia, social media marketing is becoming more
popular for both practitioners and researchers
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4. Types of Social Media Marketing
• There are Seven popular Social Media platforms:
1. Social Networking- Facebook
2. Discussion Forum- Quora
3. Micro blogging- Twitter
4. Photo sharing- Instagram
5. Bookmarking networks- Pinterest
6. Consumer review networks- Zomato
7. Video sharing- YouTube
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5. Some Social Media
Applications
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6. What are the 3 C's of social media marketing?
• The 3 C's of Social Media marketing or digital marketing are:
i. First C is “Content”
ii. Second C is “Connecting”
iii. Third C is “Conversion”
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7. 5 Tips to Successful Social Media Marketing
1. Create a Strategy. Each platform needs its strategy
2. Be Consistent. While posting consistency depends on the
platform, posting content regularly is always a good rule of
thumb to follow
3. Create Engaging & Interesting Content
4. Engagement
5. Track and Analyze Metrics.
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8. How to Create a Winning Social Media
Marketing Plan?
• Set Social Media Marketing Goals.
• Research Your Target Audience.
• Identify and Select Target Social Media Networks.
• Create a Post Schedule and Calendar.
• Test, Analyze, Adjust, and Optimize.
• Automate and Engage
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9. What are the 7 Functions of Marketing?
1. Promotion
2. Selling
3. Product Management
4. Pricing
5. Marketing Information Management
6. Financing
7. Distribution
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11. What are the benefits of Social Media
Marketing?
• Social Media Marketing offers numerous benefits for businesses:
• including increased brand awareness
• improved customer engagement
• cost-effective marketing, higher website traffic
• and improved search engine rankings.
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12. Thank You all
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