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57% of US population is between 18-55 Years old
and this makes up 70% of all podcast listeners
26% listening monthly - Approx 73 million
44% of people have listened to a podcast
Listening to Podcasts for an average of
6 hours 37 minutes a week
Re-utilize existing content
on new platforms
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Utilise what you have - equipment, environment & content
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*Always wear headphones!
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Where to spend - Best Practises on budgeting
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Tool Tips - Plugins are your friend
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Podcasting for Brands and Businesses